Embracing inclusivity is not only a moral imperative, but also a business one that we ignore at our peril. Our nation is more diverse than ever and consequently our customers, who hail from all walks of life, have different values, experiences, expectations and ways of interacting. Brands that recognize this and spotlight diversity in their content marketing efforts will win the hearts – and business – of new friends and nurture relationships with old ones. Companies that don’t risk fading into obscurity.
In this session, you’ll learn: