Is Diversity Really Important for Content Marketing Success?

Embracing inclusivity is not only a moral imperative, but also a business one that we ignore at our peril. Our nation is more diverse than ever and consequently our customers, who hail from all walks of life, have different values, experiences, expectations and ways of interacting. Brands that recognize this and spotlight diversity in their content marketing efforts will win the hearts – and business – of new friends and nurture relationships with old ones. Companies that don’t risk fading into obscurity.

In this session, you’ll learn:

  • How focusing on diversity can boost content marketing wins
  • How to craft inclusive messaging that appeals to the kinds of customers you have – and want to attract

Innovation Talks
Location: Hope Ballroom E (Hilton Level 3) Date: September 7, 2017 Time: 11:05 am - 11:50 am Tequia Burt