KEYNOTE: How Coca-Cola Infuses the Basics of Storytelling into Marketing

As one of the world’s oldest marketers, Coca-Cola continues to hold true to its identity over 130 years later. Kate will dive into the basics of what makes for great Coca-Cola stories (no matter the screen) and what can brands today learn about storytelling from the icon.

General Session Keynote
Location: Date: September 7, 2017 Time: 8:30 am - 8:50 am Kate Santore