Imagination at Work: Lessons in Storytelling from GE

In its 125-year history, GE has told countless stories about building, moving, powering and curing the world. Marked by a commitment to imagination and transformation, GE is a market leader in creating great content, experimenting on new platforms and connecting with unlikely audiences. GE CMO Linda Boff will share the lessons she’s learned through years of producing content as the steward of one of the world’s most valuable brands.

General Session Keynote
Location: Exhibit Hall B Date: September 6, 2017 Time: 8:20 am - 8:50 am Linda Boff