How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve spent the last 17 years in digital measuring the consumption of media as a value for our marketing. Those days are over. Marketing may now be in charge of the most valuable asset any company has, and certainly the most precious one a marketing organization manages: a trusting audience.