Knocking Down the Silos: Why Sales and Marketing Alignment Should Be Your Most Important Issue Right Now

Currently, the biggest issue for content marketers isn’t bad content, but rather a lack of buy-in for content marketing across the organization. And because of this lack of buy-in, marketers struggle to truly show an impact and ROI for their efforts.

In this session, popular CMW speaker Marcus Sheridan will help you discover a 7-step process to getting the buy-in you seek, especially from Sales and Leadership within your organization. Specifically, you will learn how to :

  • Kick-Off your content marketing approach to get immediate wins for the organization
  • Consistently engage your sales team in the content production process
  • Use content as the backbone of the sales process

Keynote Beginner B2B Marketing B2C Marketing
Location: Grand Ballroom B Date: September 6, 2017 Time: 11:20 am - 12:05 pm Marcus Sheridan