Let the Data Drive Your Stories: How Proprietary Numbers Can Improve Your Storytelling and Boost Your Brand’s Thought Leadership

Using proprietary data to tell stories can help a brand quickly become a thought leader in its space: Data = authority, especially if you can pair it with internal expertise. So we at Monster began a treasure hunt of figuring out where the data sat in the company and what it was—and then how to deploy it to our audiences.

Attendees will learn how to:

  • Align yourself with different departments that create or manage data, from insights to PR to product
  • Look for the top-level data that we know has evergreen broad appeal (our monthly “Monster 100” list of top companies hiring has generated more than 1 million page views and 529K conversions to job search this year)
  • Layer existing data on news of the moment (like tallying up job searches in Canada leading up to the election)
  • Dig deep into data that appeals to specific audience
  • Work with PR and insights to create data, helping build surveys and polls and unique data crunching such as our Monster-Military.com Best Companies for Veterans Awards
  • Report external data, and give it a fresh spin with your expertise.

ROI/Measurement Intermediate B2C Marketing
Location: Room 26 Date: September 6, 2017 Time: 11:20 am - 12:05 pm Margaret Magnarelli