A Peek Behind the Curtain of Marriott International’s Real-Time Content Creation Machine

The engine that drives the real-time conversation of Marriott International’s 30 Hotel Brands is called “M Live.” An industry leader in the content creation space, the global marketing command center generates original IP that is based on live data and metrics. M Live serves as the touch point of engaging social content directly with Next Gen Travelers. It is located in the center of Marriott International’s Worldwide Headquarters and was recently honored with two Creative Data Cannes Lions.

Video Intermediate B2C Marketing
Location: Room 26 Date: September 7, 2017 Time: 4:15 pm - 5:00 pm Matthew Glick