Next-Gen Content Marketing – How Stories, Advertising and Data Join Forces to Drive the Customer Journey

We explore how content works as an acquisition tool alongside smart media targeting and how to publish content on some of the world’s most influential sites. When this is combined with powerful data tracking and analysis, we are able to get a single customer view and touch people with different messages at different stages of the customer journey – from eyeball to wallet.

Speaker: John Gower, CEO, Dialect

Native Advertising Intermediate B2C Marketing
Location: Hope Ballroom A-C (Hilton Level 3) Date: September 7, 2017 Time: 10:00 am - 10:45 am John Gower