Post-Sales Content and the Future of Marketing: The Bridge Between Buy and Advocate

Are your marketing priorities focused primarily on the traditional “get sales” mantra? Or perhaps the holy grail of customer advocacy is in your sights? Maybe you’re hoping for both sales and advocates and are discouraged by the challenges of attacking two seemingly unrelated goals. If this sounds like you, you’re not alone.

Luckily, the answer is simple — not easy, but simple. The simple part: The experience with the product and the product content is the bridge that closes the gap between a customer purchasing your product and that customer advocating for the product. The not-easy part: You likely don’t own the post-sales customer experience.

Join Andrea in this session as she throws down a controversial gauntlet: Post-sales product content is not only the most critical key to solving this problem but also the future of marketing. WHAT?! If that’s the case, how do you ensure that this content is satisfying the needs of marketing? Andrea’s going to discuss that, too! In this session, she will discuss:

  • The right environment to ensure a customer experience that drives sales and advocacy
  • The critical components of that environment for measurably impactful content
  • The skills needed to lead and drive the creation of that content

Global Strategy Advanced B2B Marketing B2C Marketing
Location: Room 25 Date: September 7, 2017 Time: 4:15 pm - 5:00 pm Andrea Ames