Professional Services Lab

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you—will our relationship be energizing or enervating?

In the Professional Services Lab, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:

  • A “voice” for your brand/organization that reflects your service personality
  • Tips, hints and secrets for translating that voice into content
  • Identifying tactics that help you build the relationships you want
  • Skills for applying your service personality into specific content tactics

Industry Lab
Location: Date: September 8, 2017 Time: 10:00 am - 3:00 pm Jonathan Kranz