REI’s How-To Guide to How-To Content

REI has been publishing how-to content for nearly twenty years, and it’s no surprise why: how-to content not only helps customers, it also drives business. In this session, learn how REI’s Expert Advice program inspires customer engagement throughout their outdoor journey, from rock climbing lessons to purchasing tips for backpacks.

Attendees will learn:

  • How to source how-to ideas from customers
  • How to create killer how-to content
  • How to make sure you’re getting the biggest bang for your content buck
  • How many times Eric can say “how to” in 45 minutes

Content Creation Intermediate B2C Marketing
Location: Hope Ballroom D (Hilton Level 3) Date: September 7, 2017 Time: 11:05 am - 11:50 am Eric Hess