Reporting, Google Data Studio and Data Visualization for Marketers

In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information, and needs to be embedded in the thinking of all communications professionals. In this session Adam will share some data visualization best practices for both your internal business uses and external marketing.

You will learn:

  • How to think about storytelling with data
  • Reporting and dashboarding best practices
  • How Google tools can help

Analytics & Data Advanced B2B Marketing B2C Marketing
Location: Grand Ballroom C Date: September 7, 2017 Time: 3:10 pm - 3:55 pm Adam Singer