Say It Straight: Create Instant Connection to Customers Through Better Writing

We talk a lot about authenticity in marketing, but what does it really mean? And when it comes to our content, specifically our copy, how do we demonstrate authenticity without sounding brash or unlovable? Looking at real brands who succeed and fail at this, together we’ll learn how to make your copy in your content marketing bold, beautiful and real.


  • Learn the key components of authentic writing
  • Practice evaluating authentic marketing and writing
  • Learn not to bury the lede in order to provide immediate color to your copy
  • See from others’ mistakes what not to do

Writing Intermediate B2B Marketing B2C Marketing
Location: Jr. Ballroom A Date: September 7, 2017 Time: 11:05 am - 11:50 am Ahava Leibtag