Selling to Small Businesses – How to Create Content that Generates More High-Quality Leads, Increases Profits, and Meets Your Sales Goals
To be successful in marketing and selling to small businesses, even if you’ve never had a business yourself, you need to understand how small business owners think, how they make purchasing decisions, and how their business operations differ from those of larger companies. You can do that most effectively by speaking with real people (not the made-up personas developed in your conference room) and using those conversations to create content that helps individual business owners to be successful.
Attendees will learn:
How email marketing company, Constant Contact, focused on one customer to create content that attracted over 50,000 small business customers and prospects to the company
How to speak the language of small business owners and appeal to them on an individual level (even if you’re speaking to thousands)
How to position your products and services to solve specific pain points How to create a team of ambassadors to sell your products and services for you
The top 3 content marketing formats that are most effective for selling to small business owners