Complete Search Optimization: The SEO Master Class – The Modern SEO’s Approach to Extracting More Value From Your Content

Budgets are tightening, and the pressure is rising to show ROI on content.Taking a cue from SEO teams who’ve had to prove their worth, this class will demonstrate how to extract more value from your existing content (and make your CFO happy in the process). In addition to improving existing content and increasing its reach, we’ll also explore how to incorporate SEO thinking into your ideation process in order create content that your audience, and Google, will love.

This class will teach you:

  • How to improve your existing content and increase your visibility
  • Why you’re selling yourself short when reporting on the success of your content and how to show the full reach of your content
  • How to take an SEO-minded approach to craft content that people want


Location: Room 3 Date: September 5, 2017 Time: 1:00 pm - 4:00 pm Teresa Lopez Adam Melson