Video is all the rage: there are live videos and regular-old-recorded-videos; we can shoot 15-second Instagram videos or produce 90-minute documentaries; we can create case study videos or animate an explainer video. The options are endless.
With all the hype in the marketplace, it is easier than ever to be swept up in the video craze and spit out on the other side with 63 views, one spammy comment, and no demonstrable business results.
It turns out, the most successful video creators in the world do the one thing the medium does better than text or audio alone: they show instead of tell. No one needs another boring talking head or another drama-free case study. Your audience is not clamoring for one more lame webinar or even your attempt at a “viral video hit.” Let’s use video to drive real impact.
In this exciting 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to turn video duds into dynamite. You will learn the five ways brilliant businesses have turned simple videos into big business. He will challenge you to rethink your video strategy and implore you to shoot video that drives revenue.
Are you ready to show not tell?