Structuring Content for Dynamic Storytelling

Structured content allows you take blocks of content and break them down into smaller chunks, which can be reused, remixed, restyled, and repurposed. Like tangram puzzles, the chunks can be put together in different ways to tell your story from varying perspectives within a website or across platforms and channels.

Attendees will:

  • Learn how structured content allows you to tell different stories without rewriting content
  • See how structured content supports user-created journeys through your content
  • Learn how structured content allows you to better influence how others tell your story

Content Strategy Intermediate B2B Marketing B2C Marketing
Location: Room 25 Date: September 6, 2017 Time: 10:15 am - 11:00 am Carrie Hane