The Step-by-Step Guide to Create Global Content Marketing Strategy

“Planning is the prerequisite of business success, but success is not guaranteed by planning.”

Content marketing is challenging enough for one country. But what if you want to scale your content marketing efforts across the world. It can be overwhelming and extremely difficult to get started. In this workshop, Pam Didner simplifies the process and explains the steps attendees need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion.

In this workshop, Pam will teach how to create a cross-regional content marketing strategy. She’ll share a marketing plan template that can be customized to meet your company’s specific needs. She will also discuss how to update plans to rally the teams to meet the constant budget or organizational changes.

In this session, you will learn to:

  • Identify key factors to consider before creating a content marketing strategy
  • Follow a step-by-step framework to create cross-regional content marketing plans
  • Use, customize and modify the content marketing plan template
  • Write business objectives and marketing strategy statements
  • Create a global content marketing plan that is actionable and foster discussions with your teams

Location: Room 25B Date: September 5, 2017 Time: 1:00 pm - 4:00 pm Pam Didner