The Future of B2B Marketing: Why To Think Like Disney and 6 Other Trends
B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue.
After this session you’ll leave with the following insights:
An appreciation for the true value of thought leadership
An admiration for the Disney model of “total merchandising” and how to apply it to your marketing
An approach to scaling your brand through your most valuable touchpoint: your employees
How AI & Machine Learning will impact your customer experience