The Future of B2B Marketing: Why To Think Like Disney and 6 Other Trends

B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue.

After this session you’ll leave with the following insights:

  • An appreciation for the true value of thought leadership
  • An admiration for the Disney model of “total merchandising” and how to apply it to your marketing
  • An approach to scaling your brand through your most valuable touchpoint: your employees
  • How AI & Machine Learning will impact your customer experience

Location: Room 3 Date: September 7, 2017 Time: 11:05 am - 11:50 am Mike Weir