The biggest, most disruptive trend in every industry today is the Connected World. The power of connection fundamentally changes businesses and creates opportunities. Today, there are more IP addresses for devices than people. Amazon, Google and Apple are retooling their platforms around voice – think Alexa and Siri vs screens and keyboards. Smart refrigerators connect to Instacart and Uber for automatic replenishment, closing the gap between need and have. Tomorrow’s content needs to fit into different places and experiences and be built around the individual. Are you ready to master content in the connected age?