The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era
The goal of content marketing is no longer just to be good at content. The goal is to be good at business using content. This evolution affords marketers with significant opportunities to execute their most ambitious, creative work to date while providing tangible business value.
Session attendees will walk away with:
Concrete methods and tools to measure their content marketing performance
How to effectively use that data to inform content creation and overcome common industry challenges
An understanding of how content marketing can truly be performance marketing