Disclaimer: You will not walk out of this session with a magic list of words that convert. There is no such thing.
You will, however, walk out with a proven strategy for discovering (and validating) the language that will move your unique users to action, and how those actions vary between channels of engagement.
In this session, conversion optimization pioneer, Chris Goward, will show you how to design experiments to reveal which combination of words and phrases work – and which don’t – for your unique visitors, and how to test which language is optimal for eCommerce, mobile, and beyond.
Discover how to better understand and motivate your audience by utilizing psychological principles and behavioral triggers in your content, and how to leverage those learnings to increase revenue and sales.