“Those Who Tell the Stories Rule the World”: Find out how documentaries can help brands tell powerful, influential stories – and the steps involved in getting started

Find out how documentaries can help brands tell powerful, influential stories—and the steps involved in getting started.

How do you tell your brand’s story in a new and compelling way? Documentaries are a rich and evocative art form that—when used properly—can help your brand send a memorable message. Yet very few brands use documentary film to reach their audiences.

In this session, you’ll hear from Denise Roberts McKee, chief operating officer of About Face Media (AFM). AFM helps companies use entertainment-industry talent to tell real-life, inspiring stories. Its films have won awards at Sundance and screened at multiple film festivals including SXSW, Tribeca, Hot Docs and the Toronto International Film Festival.

McKee will share:

  • Examples of brand-led documentary storytelling that run the gamut—from those that aim to change the world, to the downright mundane and silly.
  • A review of what all those projects have in common. What critical ingredients make up a story well-told on film?
  • Advice on getting started and what to expect from the process—including finding your story, defining a strategy, setting budgets, choosing a story archetype and developing a story line.

The key lesson we’ll leave you with: Documentary films are an incredible opportunity to help you cut through the content clutter. Is your brand ready to tell more ambitious, moving, influential stories this year?

Lunch & Learns Intermediate B2B Marketing B2C Marketing
Location: Date: September 7, 2017 Time: 12:05 pm - 12:45 pm Denise Roberts McKee