Time to Leave the Lead-Gated PDF Behind: How More Engaging Content Can Transform Your Lead Gen and Accelerate Growth

Marketers are in a race to the bottom — we rely too heavily on generic, lead-gated whitepapers for lead generation. It all looks and sounds the same, creating too much noise, overwhelming buyers. How do you break through? By creating engaging content that drives dynamic conversations, rather than a static, one-way flow of information.

Attend this session to get real insights on how to get more from your content and Campaigns. Key Takeaways:

  • Learn how to determine what content and campaigns you need to truly engage
    with your audiences
  • See how newer forms of content can create more value for buyers, drives
    engagement and helps accelerate leads through the funnel
  • Best practices for getting started — the resources, tools, and team required to
    execute – and 33 (-ish) content hacks you can put into practice right away

Lead Generation Intermediate B2B Marketing
Location: Room 1 Date: September 7, 2017 Time: 11:05 am - 11:50 am Aaron Dun