Tips From a Publisher: Maybe it’s Time to Change the Channel

Tired of telling your brand story, same bad time, same bad channel? Change it up! With everything competing for attention in this 24/7/365 world, it’s time for marketers to jettison the “If you build it, they will come” mentality and embrace a cross-platform distribution strategy that works for everyone. Put your audience first, and you can turn prospects into customers, customers into loyalists.

In this session, you will learn:

  • Matching your message to your channel
  • Quieting the objections of your marketer mind to find your inner journalist
  • Avoiding the pitfalls that sink campaigns
  • Launching and nurturing campaigns with good content on the right channels

We’ll have actual results from campaigns where brands successfully partnered with a publisher. Plus, take away a free tip sheet

Lead Generation
Location: Room 1 Date: September 7, 2017 Time: 3:10 pm - 3:55 pm Bethany Chambers