Turning the Big Ship – An Inside View on a Global Content Marketing Program in a Large Enterprise

The goal of the session is to provide an inside view of a global content marketing program in a large enterprise. How to go global with content marketing? How to move from a central single-language to a global multi-language content model? And how to avoid a global “debacle”? I will provide best practices, real (and exhilarating) examples, numbers and an inside unexpected view of what happens in a large enterprise when the company decides that it’s time to move to a global content marketing model.

Participants will:

  • Get an inside view of how a large enterprise manage a global content marketing program, with internal insights, anecdotes, stories
  • Learn best practices and real examples – what to do, what not to do when you go global
  • Learn how to pilot a global program and avoid that things will go wrong on a global scale; also get prepared to face situations where things that work in English speaking countries will absolutely not work in Europe and Asia!
  • How to select internal regional champions/hubs that will facilitate your model in geographies where you (and your team) have less influence

Lunch & Learns Intermediate B2B Marketing
Location: Date: September 7, 2017 Time: 12:05 pm - 12:45 pm Giuseppe Caltabiano