Webinar Content Workshop: Building Webinar Content Across the Buying Cycle

Webinars are more than simply a method to generate leads. Modern marketers are now using webinars as their primary method to deliver content, and engage prospects, across the entire buying cycle. In this session, you will learn strategies and practical guidance on how to build webinar content for each stage of the buyer’s journey, including:

  • Turning static written content into dynamic webinar content
  • A new way of creating bottom-funnel content
  • Creating targeted webinars for verticals and personas
  • Enhancing ABM and nurtures with multi-media content

Lead Generation
Location: Room 1 Date: September 7, 2017 Time: 4:15 pm - 5:00 pm Mark Bornstein