What Marketers Can Learn from the 2016 Elections

The 2016 US Presidential Election will go down as one of the most surprising elections in American History, leaving many around the world questioning what happened and what lessons we can learn about the electorate, data, and even the nature of consumer behavior. Edison Research VP of Strategy is not only a content marketer, but he has also worked with the sole provider of Exit Polling for US elections since 2004, and he has developed insights from that work that aren’t just relevant to politics, but also to content marketing. Webster will walk attendees through three surprising insights from Edison’s trove of election data that will lead to a greater understanding of consumers, and provide content marketers who are willing to do the work a true, sustainable competitive advantage.

Keynote Beginner B2B Marketing B2C Marketing
Location: Grand Ballroom B Date: September 7, 2017 Time: 11:05 am - 11:50 am Tom Webster