Zombies All Look the Same: Using Identity-Based Content Strategy to Standout

Content marketing people must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to standout from the crowd using your identity and prevent deadly mistakes.

Attendee take aways:

  • Learn why you should stop talking about your brand and focus instead on your identity
  • Discover identity problems that commonly lead to communication failures
  • Prevent zombie-like behavior by tackling the common zombie trait of being indistinguishable from your competition
  • Learn how to keep identity front of mind during your content development process for standout content

Content Strategy Intermediate B2B Marketing B2C Marketing
Location: Room 5 Date: September 8, 2017 Time: 9:00 am - 9:45 am Melissa Eggleston