Social Media and Content Marketing: A #CMWorld Chat with Jay Baer

Baer_0176-1Social media and content marketing are often thought about in the same breath. Social media is essential for “listening” to your audience to understand their needs, engaging with them, and distributing your content. At our most recent #CMWorld Twitter chat, Jay Baer was our guest as we discussed tools, examples and more. 

Join Jay at Content Marketing World as he has an author Q&A about Creating Content that Provides Mobile Youtility.

Q1: Should the same teams be planning strategies for #contentmarketing & #socialmedia? Why or why not? #CMWorld

 

Q1-A: Both teams should work hand in hand in tandem with insights from marcomm dept and product / executive teams. Coordination. #CMWorld

@cmused

 

A1: As the social media AND content marketing manager, I’d say yes. 🙂 #CMWorld

@sugarsugarcg

 

A1: two different teams that work collaboratively with some overlap #cmworld

@ei_sarah

 

A1 both teams should collaborate on a content marketing strategy – they work hand in hand #cmworld

@wrightsmedia

 

@RyMontano have you been reading our blog?  http://axonn.co.uk/blog/brilliantly-simple-content-marketing-stats #cmworld

@webber_karen

 

A1-A: I think there should be two separate teams that are working side-by-side to align the content with social media. #CMWorld

@ei_jessica

 

A1. We say yes! Integrating all of your teams could help provide great creativity and insights. #CMWorld

@lotus823

 

@CMIContent Yes – or they should at least be working together even if teams are different. Strategies should be integrated #cmworld

@atxcopywriter

 

#cmworld Twitter chat with @Jaybaer starting now!

@JoePulizzi

 

A1 We have a few teams involved. I don’t think it needs to be the same team all the time—not all content marketing is on social. #cmworld

@EmmaCunningham

 

A1 Yes, should be working together…I have one situation where we don’t and we’re missing out on a lot #cmworld

@tracibrowne

 

A1: If it’s not the same team, they should be collaborating heavily to create the best experience and results. #CMWorld

@ladyluck34

 

A1: Depends on the size of your Co, if they aren’t the same team they need to work closely together, align strategies/goals #CMWorld

@lttlewys

 

A1: On a larger scale, I think that the content marketing should closely dictate the social media content as well. #CMWorld

@sugarsugarcg

 

A1 Not all companies are big enough to have teams. So for the most part is the same team or the same person. #cmworld

@NenadSenic

 

A1. Absolutely. Content and social should share unified strategy. Your customers don’t care about your org chart. #cmworld

@jaybaer

 

A1: At the very minimum, these teams should work together. Need to have cohesion throughout departments and be pushing same notion #cmworld

@NathanStrum

 

Community internal & external content & conversations must be a collaborative effort! No longer a department thing! #CMworld

@iSocialFanz

 

A1. I think the teams planning content and social media marketing should collaborate if they are separate #cmworld

@dwheeler11

 

A1: People on small teams have to do it all…larger teams can have specialization and CM and SM can be (should be) diff #CMWorld

@billcush

 

@JoePulizzi Good morning sir! #cmworld

@NenadSenic

 

@DonnaKastner Nice to tweet you!! You are going to love the #CMWorld chat and community!!

@lttlewys

 

A1. The one difference is with reactive social (customer care), which in most cases has a different strategy/metrics/ops. #cmworld

@jaybaer

A1: From UX perspective, much more overlap between the two than differences #cmworld

@DonnaKastner

 

Good morning all and happy high summer! #cmworld

@SusynEliseDuris

 

.@CMIContent A1: Yes. It should be a cross-functional team with holistic & transparent communications and marketing approach. #CMWorld

@Vruno

 

A2 Doesn’t have to be same people, as long as there’s clarity on shared objectives & open, regular comms #cmworld

@webber_karen

 

A1: SM is not just posting a few tweets and CM is not just writing a few blogs. Each requires skill and dedicated time. #CMWorld

@billcush

 

@NenadSenic Same person is hard though – content marketing and social media both take a ton of time #cmworld

@atxcopywriter

 

A1: Do most content marketing and social media teams even have a bona fide strategy that’s not a tactic in disguise? #cmworld

@PatrickHayslett

 

A1: They both are the wheels of the same car. Both should work in unison. #cmworld

@NeerajT4

 

@jaybaer re: social care…but still one hand should know what the other is doing…ideas for better content #cmworld

@tracibrowne

 

A1 Need to work hand-in-hand, ensuring consistency with the audience. #CMWorld

@colinmhaas

 

A1: These groups have to be in lockstep for sure, but it all has to roll up to a #brand strategy. #cmworld

@mikemyers614

 

.@atxcopywriter @NenadSenic It’s very difficult to keep up with both! #CMWorld

@sugarsugarcg

 

@billcush I agree, both definitely require a lot of time! #CMWorld

@ei_jessica

 

@EmmaCunningham That’s a great point to bring to the table- they are not exclusive of eachother #cmworld

@NathanStrum

 

.@tracibrowne Yes! Customer service in social is a great source for new content ideas! #cmworld

@jaybaer

 

A1 I have social + content on my team currently, which rocks, but have also successfully collaborated w/a standalone social team. #cmworld

@SFerika

 

@CMIContent hello! Been looking forward to this all day! #cmworld

@webber_karen

 

@NathanStrum Thanks. I do think there’s overlap. But i can write an advertorial for a magazine, and it’s content, but not social. #cmworld

@EmmaCunningham

 

A1. I am both teams… but even if it was handled by two entities, we should work closely to optimize content for both channels. #CMWorld

@isaacdturnerjr

 

@jaybaer But even that should feed into what content you develop #CMWorld

@atxcopywriter

 

A1 – Yes – social media is the platform to distribute content. Ensures consistency. Also teams should be across org..no vacuums. #cmworld

@SusynEliseDuris

 

Q2: What needs to come first: a social media strategy or a content marketing strategy? #CMWorld

 

A1: We all work collaboratively to bring both teams together at @wrightsmedia #cmworld

@MS_Brittni

 

A1: Devolping content can put high demands on an organization’s resources, so collaborating will create better content faster. #cmworld

@RyMontano

 

@PatrickHayslett I do believe they do, most teams work within a strategy, while fine tuning or adjusting along the way #CMWorld

@lttlewys

 

A2: content marketing strategy supported by a social media strategy #cmworld

@ei_sarah

 

@EmmaCunningham Agreed, majority is overlap but there are certainly items that need not be shared through a social route #cmworld

@NathanStrum

 

@PatrickHayslett Probably – if they’re on this chat or read the @CMIContent blog anyways #cmworld

@atxcopywriter

 

A2: Either or. As long as your SM or CM strategy aligns with your campaign goals & objectives #cmworld

@ContentExpress

 

A2 I think content strategy leads to a great social strategy. Fabulous content gives you something to promote on social. #cmworld

@EmmaCunningham

 

A2: I focus first on the broader content strategy, what trends/solutions/services are we pushing? Which then feeds social. #CMWorld

@sugarsugarcg

 

A2: Content marketing strategy comes first. “The medium is the message” is hogwash after initial honeymoon phase of new platforms. #cmworld

@PatrickHayslett

 

A2. A content marketing strategy which then helps guide your social strategy. #CMWorld

@lotus823

 

@CMIContent CM strategy. How else will you know what to share on SM? #cmworld

@thereallisakerr

 

A2: Ahem, a #brand strategy should come first. 🙂 #cmworld

@mikemyers614

 

A2 content marketing strategy first, as social should follow based on that – with the exception of reactive social media #cmworld

@dwheeler11

 

A2: Content strategy usually comes first, and then it is backed-up by a social media strategy that promotes content. #CMWorld

@ei_jessica

 

A2. Neither. It goes Business strategy > marketing strategy > social media strategy (because of reactive) > content strategy #cmworld

@jaybaer

 

Internal cross functional collaboration is the only way to truly engage & #ShowUcare with your external community..#cmworld

@iSocialFanz

 

A2: The content marketing strategy should be first, the social strategy is just the tactics used to get your message out. #CMWorld

@colinmhaas

 

A2: I’m not sure it’s even a chicken/egg problem. An overall marketing strategy should probably come before either. #CMWorld

@billcush

 

A2 A content strategy that aligns with corporate and marketing strategy…then social strategy to match up #cmworld

@tracibrowne

 

Content strategy should come first, which drives social. But always plan for the unexpected. We use a sticky note content calendar #cmworld

@wrightsmedia

 

A2 – in a perfect world content because you want to introduce/build brand, give it a voice, build consistency, build value, etc. #cmworld

@SusynEliseDuris

 

@NathanStrum Cheers Nathan! 🙂 #cmworld

@NeerajT4

 

A2: Why does one have to come first, they should be worked at then overlapped & shared! Collaborate! #CMWorld

@lttlewys

 

@jaybaer I wouldn’t do that. I wouldn’t launch social reactively. I prefer to define strategy first before a launch. #cmworld

@EmmaCunningham

 

A2. First must come defined business goals and leadership trust in the content & social strategy! #cmworld

@iSocialFanz

 

The word “strategy” is already starting to look weird after seeing it so many times – and it’s only 11 past the hour! #cmworld

@dwheeler11

 

A2: Truthfully the content strategy is different. I push content on social but we use social for other purposes as well. #CMWorld

@sugarsugarcg

 

A2. Goals first, both strategies second but working together to reach goals. #cmworld

@katelynahern02

 

A1: Content & social go hand in hand. If the same team isn’t responsible for both, then those teams need close coordination. #cmworld

@carmenhill

 

@EmmaCunningham I’m making no assumptions, cause you know where that goes, right? 🙂 #cmworld

@mikemyers614

 

. @CMIContent A2 – Content strategy comes first. Social is the comm channel to distro and amplify content. #CMWorld.

@Vruno

 

@billcush Lol!! I agree, it’s just funny… so many strategies so little overlap between them!! #CMWorld

@lttlewys

 

A2: @CMIContent definitely content marketing with clear goals and solid content before launching SM strategy #CMWorld

@cliftonchestnut

 

@penalba Most definitely. Be sure to use the #CMWorld hashtag for the chat so others on the chat will see your contributions!

@CMIContent

 

A2. Your content and social will go hand in hand for sure. But you need the content to push out on social. #CMWorld

@lotus823

 

A2. Content marketing strategy should come first. I believe social media is the perfect vehicle to deliver your content. #CMWorld

@isaacdturnerjr

 

Please excuse extra tweets–I’m jumping on #CMWorld with @JayBaer –Hi!

@heidicohen

 

A2: I think the content marketing strategy should come first, as it usually forms the basis of tactical social media activity #CMWorld

@KDADouglas

 

@@CMIContent strategy – I may be biased though as I see social media as a promotion tool for content (amongst other things) #CMWorld

@atxcopywriter

 

@mikemyers614 That’s probably smart. :p #cmworld

@EmmaCunningham

 

A2. Social strategy is required even if you do ZERO content, because consumers are using social like a telephone. #cmworld

@jaybaer

 

A2: SoMe and CM can each have it’s own strategy. SoMe is a distribution function for Content which is about informing. No? #CMWorld

@billcush

 

@heidicohen Hi Heidi! #CMWorld

@CMIContent

 

@KDADouglas Sounds like we have a concensus! Thanks, Katrina! #CMWorld

@CMIContent

 

Jumping in a little late today! 🙂 #cmworld

@nmillerbooks

 

@jaybaer what is a phone? #cmworld

@tracibrowne

 

@nmillerbooks Hi Nicole! #CMWorld

@CMIContent

 

@lttlewys Maybe now then is not the time to share my 4th paragraph blog strategy. #CMWorld

@billcush

 

Actually @jaybaer is correct – everything begins with business strategy. If you don’t have one locked in, nothing else matters… #cmworld

@SusynEliseDuris

 

@nmillerbooks @jaybaer They definitely are. You don’t NEED a content marketing strategy to be on social…but you SHOULD have one. #cmworld

@EmmaCunningham

 

A2) Business objectives should always drive marketing strategy. Does content & social align with the overall biz goals? #CMWorld

@pamelamuldoon

 

@CMIContent Social Media is a set of online channels, but Content Marketing can go everywhere else. It is broader #cmworld

@penalba

 

A2: In a nutshell: Content strategy is to inform and establish ourselves as SME. Social strategy is to engage. #CMWorld

@sugarsugarcg

 

A2: I don’t necessarily think one has to come before the other. However, they both are important for measuring & reaching goals. #CMWorld

@ladyluck34

 

I’m now following the chatter of #CMWorld, hosted by my friend @jaybaer. Join in!

@ChrisQueso

 

A2: Content strategy before social #strategy. It will make your #social strategy better in the long run. #CMWorld

@RyMontano

 

Before you create #contentmarketing or #socialmedia strategies =>You need clearly defined business goals and plans. #cmworld

@heidicohen

 

A2: Think the strategic efforts need to be called on 1st. Figure out messaging, audience, etc then develop content/social to match #cmworld

@NathanStrum

 

I’ve got to jet, keep up the good idea sharing #cmworld

@atxcopywriter

 

A2.) Social media strategy is the plate for the meat which is the content. #cmworld

@abovepromotions

 

A1 Do most CM & SoMe teams even have bona fide strategy that’s not a tactic in disguise? #cmworld (sad but true) @jaybaer @PatrickHayslett

@heidicohen

 

Q3: Beyond shares and likes, how can content marketers measure the effectiveness of their social media efforts? #CMWorld

 

@heidicohen So important! That’s the foundation for everything else to rest upon. 🙂 #cmworld

@nmillerbooks

 

If your not strategizing your content around business goals, you’re wasting your time. #CMWorld

@isaacdturnerjr

 

A2: This is tough. First, understand your audience and their needs. Then share the content they crave where they spend their time. #cmworld

@JessMarranco

 

+1 MT @NathanStrum A2: Think strategic efforts need to be 1st. Figure out messaging, audience, etc then develop content/social #cmworld

@EmmaCunningham

 

A3: The amount of people commenting and interacting with your post, providing feedback, etc. #cmworld

@ei_jessica

 

Going to #CMWorld? My Insatiable Content Marketing Agency workshop is 50% sold out! Did you sign up? http://ow.ly/zHFF4

@TPLDrew

 

@CMIContent @jaybaer #cmworld the CM strategy can be declared just below the Mkting strategy, imho…

@penalba

 

A3: ROI reporting is available from a lot of programs now like #marketo #cmworld

@ei_sarah

 

#CMworld We agree that a business strategy comes first. Everything after (content, social media, etc.) falls under its umbrella.

@OMAinbound

 

@pamelamuldoon First order of business to address. +1 #cmworld

@NathanStrum

 

@billcush Umm, probably not… but sounds like we are in agreement!! The 4th paragraph? I’d lead with collaboration and overlap #CMWorld

@lttlewys

 

A2: Social strategy may form a subset to the overarching Content strategy if you’re starting from the top. #cmworld

@NeerajT4

 

A3: I think this is all about engagement: Comments and conversation show actual interest in your efforts. #cmworld #SMM

@JessMarranco

 

A3 I think qualitative data needs to be tracked for social, sometimes a story reveals a better picture…but then continue to track #cmworld

@tracibrowne

 

@NathanStrum thanks for the fav, Nathan. You’re in the right for a deep dive on content strategy, creation, and marketing. #cmworld

@ChrisQueso

 

A3 Measuring clickthroughs and follow-ups on action items, feedback from sales, soliciting feedback from prospects/customers, etc. #cmworld

@dwheeler11

 

A3: You can track captured leads. Add them to your drip email campaigns #cmworld

@ContentExpress

 

A3. 4 types of content metrics: consumption | sharing | lead gen | sales. Within each type, there are multiple potential metrics. #cmworld

@jaybaer

 

A3. Understanding biz goals can help record target audience consumption of content.. Social Selling vs Brand awareness for ex.#cmworld

@iSocialFanz

 

A3 – @cmicontent – gosh, I hope ppl aren’t focusing on likes/follows, they need to focus on reach and engagement. #cmworld

@SusynEliseDuris

 

A3: I like to look at engagement i.e. likes, comments, shares but also traffic and click-throughs. #CMWorld

@sugarsugarcg

 

A3. Engagement is so important! But you can also check your referral traffic to your site from social. #CMWorld

@lotus823

 

#CMworld Content and social media used together creates the perfect hybrid for a marketing strategy

@OMAinbound

 

A3.) We like to use Google alerts and Mentions to determine if anyone decided to quote or share the content beyond social media. #cmworld

@abovepromotions

 

A3. Lots of goodness on content metrics in this Slideshare I wrote with CMI: http://www.slideshare.net/jaybaer/a-field-guide-to-the-4-types-of-content-marketing-metrics #cmworld

@jaybaer

 

A3: we always measure website traffic and website conversions. #cmworld

@wrightsmedia

 

A3: Also, the number of click-throughs on a link or openings on a post. #cmworld

@ei_jessica

 

A3 Scheduling via marketing automation software allows you to track actual business generated. #cmworld

@webber_karen

 

@jaybaer BAM… just after I typed my response I read yours.. on the same page but yours sounded way better! #cmworld

@iSocialFanz

 

A1] Before diving into #content / #SoMe, determine your goals & who your target audience. What do you need at ea step of purchase? #cmworld

@heidicohen

 

A3: create a system of points from different social media interactions to quantify each one #cmworld

@ei_sarah

 

A3 Likes are pretty useless. Measure replies, shares, clicks, click-thrus… #cmworld

@EmmaCunningham

 

@jaybaer makes sense when you put it that way 🙂 #CMWorld

@KDADouglas

 

A3: This question would become even more interesting to answer after Facebook and Twitter launch their ‘Buy’ buttons to the public! #cmworld

@NeerajT4

 

@CMIContent A3: Dedicated followers are your best brand ambassadors. If people come BACK, it’s a great piece of social content #CMWorld

@nickt8190

 

@NathanStrum Too often marketers dive into content & social w/o aligning business goals. Gotta know why you are doing what you do! #CMWorld

@pamelamuldoon

 

I’m late A1. Yes A2. False A3. D all of the above #cmworld

@Mark_Markets

 

@ChrisQueso Awesome! Breaking out the parachute and preparing for a great chat #cmworld

@NathanStrum

 

A3: Reach, increase in traffic, community engagement, subscription growth and increase in profit #CMWorld

@lttlewys

 

A3. The key to content metrics success is figuring out your measurement narrative BEFORE you publish. #cmworld

@jaybaer

 

A3: We need to track back to sales somehow. Someone clicked on that tweet, read our blog, our product page, and eventually bought. #CMWorld

@billcush

 

A3 “Likes” are one of the most useless measurements there is #cmworld

@tracibrowne

 

A2] Content & social media strategies MUST be integrated into OVERALL marketing plan. #cmworld

@heidicohen

 

A3: Hard for me to separate SoMe from the whole of an integrated marketing approach. Don’t like it as a stand alone metric. #cmworld

@PatrickHayslett

 

@CMIContent A3: PTAT (People talking about this). It’s a huge help in understanding our influence. #cmworld

@IPhilpot

 

@Mark_Markets Welcome, Mark! #CMWorld

@CMIContent

 

A3: google analytics has capabilities beyond what most people realize #cmworld

@ei_sarah

 

A2: Which comes first: the chicken or the egg? Content marketing & social strategy should be intertwined, developed simultaneously #cmworld

@aktetreault

 

A3 people should focus more on conversion than sales – Mktg is about driving engagement – help them move along the buyer journey… #cmworld

@SusynEliseDuris

 

A3 Not all sales can be tracked. Some of my clients don’t have ecomm, so it’s not possible to directly track sales. #cmworld

@EmmaCunningham

 

A3: I also think if you’re getting elevated traffic to your website/blog, you can note interest in exploring beyond #socialmedia – #cmworld

@JessMarranco

 

@billcush True. Although somewhat harder to track content definitively in a B2C schema, sometimes. #cmworld

@jaybaer

 

@EmmaCunningham I agree with almost all… likes have value, it’s a good indicator of good content, eyes on post #CMWorld

@lttlewys

 

@IPhilpot What do you use now instead of this? #CMWorld

@CMIContent

 

@IPhilpot @CMIContent I’m pretty sure Facebook dropped that metric. 🙁 #cmworld

@EmmaCunningham

 

A3: Engagement > Follows any day. Amount of likes or followers will mean nothing unless you do something with it #cmworld

@NathanStrum

 

This @JayBaer guy seems to know his stuff. He should start a website. #helpingothers #cmworld

@Mark_Markets

 

Followers, join in on this interesting #twitterchat with @jaybaer at #CMworld. We’re reading some very interesting insights!

@OMAinbound

 

Good one! MT @jaybaer: A3. 4 types of content metrics: consumption|sharing|lead gen|sales. Each has multiple potential metrics. #cmworld

@billcush

 

A3. Stop creating content for content sake… Solve a problem..Teach something of value..Create awareness etc.. #cmworld

@iSocialFanz

 

@lttlewys Depends how you’ve achieved those likes. Too easy to end up with fake likes if you’ve run any sort of contest. #cmworld

@EmmaCunningham

 

@Mark_Markets 🙂 good idea! #cmworld

@jaybaer

 

oops @HeidiCohen beat me to the punch! #cmworld

@PatrickHayslett

 

@EmmaCunningham @CMIContent For realz? #sadday #cmworld

@IPhilpot

 

@tracibrowne I think “likes” shows that people are paying attention and having a positive response. But it is a lazy metric. #cmworld

@dwheeler11

 

@iSocialFanz “Like” means too many things…I have to “like” you to tell you I dislike you…I can “like” passively as well #cmworld

@tracibrowne

 

@iSocialFanz I won’t favorite this because I just learned that this is useless. @EmmaCunningham #cmworld

@Mark_Markets

 

In many cases engagement through comments provides the most benefit! Customers begin to feel like you are another friend. #cmworld

@rachelgranatino

 

A3: we also measure employee engagement for clients. We promote specific hashtags to increase interaction with employees. #cmworld

@MS_Brittni

 

@Mark_Markets Welcome! Glad you’re up to speed now. Nice to tweet you again #cmworld

@NathanStrum

 

Q2: I wish they could be simultaneous, but with a small team of people who do multiple things, our social strategy comes first. #CMWorld

@CynexisMedia

 

That’s why you must provide Youtility! MT @jaybaer A1 Your customers don’t care about your org chart. #cmworld

@heidicohen

 

@iSocialFanz don’t get me started on how many brands ARE NOT using social for engagement. Bad move… #cmworld

@SusynEliseDuris

 

@IPhilpot @CMIContent Yeah 🙁 I’m sorry #cmworld

@EmmaCunningham

 

@jaybaer Hard indeed. I suppose there are so many factors at play, making it hard to say “this tweet led to that purchase.” #CMWorld

@billcush

 

@EmmaCunningham @lttlewys Agree “Targeted audience likes” is different than total likes.. future engagement opportunities! #cmworld

@iSocialFanz

 

A3: Conversation & queries. Are people doing more than sharing/liking? Does the discussion lead them deeper with your brand? #CMWorld

@ladyluck34

 

@nickt8190 @CMIContent Yes! Excellent point. #cmworld

@NathanStrum

 

@Mark_Markets @JayBaer Hehe. Love that, Mark. 🙂 #cmworld

@nmillerbooks

 

@RyMontano some argue there’s no such thing as a social media problem. only content problems. #cmworld

@aarongottlieb

 

@Mark_Markets @iSocialFanz It’s not useless. It makes people smile. #cmworld

@EmmaCunningham

 

A3: Just read an article about how comments aka engagement should be how #contentmarketing measures success. http://ow.ly/zuNhu #cmworld

@aktetreault

 

@iSocialFanz @lttlewys That’s a great way to differentiate! #cmworld

@EmmaCunningham

 

Q4: When new #SM platforms are introduced, how do you know the right time to adopt them so it’s not “1 more thing” you need to do? #CMWorld

 

@EmmaCunningham @iSocialFanz Ok, I’ve reversed my position again. I liked that, Brian. #cmworld

@Mark_Markets

 

Q4: When new #SM platforms are introduced, how do you know the right time to adopt them so it’s not “1 more thing” you need to do? #CMWorld

@lotus823

 

@tracibrowne Agree.. for me building a community i focus on targeted likes with future engagement potential.. then test and tweak! #cmworld

@iSocialFanz

 

.@jaybaer You’re killin’ it with the #cmworld tweets today! *Claps* 🙂 Awesome. #socmed [Iz]

@metav3rse

 

@aktetreault Terrible article. @thesaleslion wrote today, why. #cmworld

@NenadSenic

 

Whoa.Kevin Spacey +Content marketing .Wish I had a sponsor “@bernieborges: http://hubs.ly/y01B_40 #cmworld

@rucsb

 

@CMIContent Q4 is a great question! Can’t wait to hear the collective wisdom. #cmworld

@lindadessau

 

@aktetreault I saw that post. Rubbish, in my estimation. If you are judging your content solely by comment count, you are a fool. #cmworld

@jaybaer

 

A4. Always make sure it’s the right platform to use for your business first. #CMWorld

@lotus823

 

@aktetreault My exact thoughts too! #cmworld

@NathanStrum

 

A4: I first reserve our company name on the platform, make an account for myself & test it out before publicly using it. #cmworld

@ei_jessica

 

If comments are a measure of success then we as a society are doomed…have you ever read the comments section on news sites? #cmworld

@tracibrowne

 

A4: I’d say once you notice that your audience is utilizing that platform. Otherwise it’s not relevant to you yet. #cmworld

@JessMarranco

 

A4 I have to admit this is often defined by budget. Since I’m agency, it takes quite a lot of evidence to convince clients to adopt #cmworld

@EmmaCunningham

 

@JessMarranco Exactly! Go where your audience is. 🙂 #cmworld

@nmillerbooks

 

A4) I like to set up an account and then monitor conversations and what is going on before jumping in on the client side. #cmworld

@rachelgranatino

 

@ei_jessica great idea! #cmworld

@wrightsmedia

 

A4. Be adept before you adopt. If you’re not making a dent in what you’re already doing hold off and see if it really fits you. #cmworld

@Mark_Markets

 

Q4 Unfortunately it’s always going to be “one more thing to do”, but it’s about knowing your audience and what channels they use #cmworld

@dwheeler11

 

A cookie for anyone who can creatively work #CMPunk into a tweet about #CMWorld.

@ChrisQueso

 

A4: Must first know if your audience is there and how can your narrative fit into the platform. #CMWorld

@colinmhaas

 

A4. Test & Tweak… How do you know your audience isn’t using it till you try.. also listen to understand WHO are true influencers!#cmworld

@iSocialFanz

 

A3] Here are 53 content marketing metrics http://ow.ly/zIaBG #cmworld #metriccs

@heidicohen

 

.@tracibrowne Or YouTube comments – even worse. The author of the article definitely took a polarizing viewpoint. #cmworld

@aktetreault

 

.@CMIContent @NathanStrum @tracibrowne Eh, I’d disagree with that. Number of Likes helps me make FB ad targeting decisions. #cmworld

@gregsnewby

 

A4: being able to decipher which social platforms will stay and which won’t is a skill on it’s own #cmworld

@ei_sarah

 

A4. Understanding your audience could help determine if the platform is going to be worth your time. #CMWorld

@lotus823

 

A3. Engagement… hopefully you start the conversation, and then your brand advocates take the wheel. #CMWorld

@isaacdturnerjr

 

A4 I think you need to claim your space at least…then monitor to see if your customers are there or might be soon #cmworld

@tracibrowne

 

We follow a ‘if it doesn’t make you money stop doing it’ approach. You always have to research & test the waters first. #cmworld

@wrightsmedia

 

A4. We’re now in the era where you need to be in more social places with more messages. Surround your customers with social. #cmworld

@jaybaer

 

.@nmillerbooks Yes! You don’t want your audience to search for you, they are waiting to be found by YOU. #cmworld

@JessMarranco

 

@jaybaer @aktetreault http://img1.wikia.nocookie.net/__cb20121220181149/glee/images/f/f1/Fools!.gif #cmworld

@Mark_Markets

 

A4: I like to gauge what our immediate competitors are doing to see if a new platform is relevant/needed. #CMWorld

@sugarsugarcg

 

@tracibrowne Oh man, excellent, excellent point. It is awful #cmworld

@NathanStrum

 

A4: If your customers are on it, you need to be on it. Otherwise….. #CMWorld

@billcush

 

A3] Understand that for your #content metrics to work, you need to incorporate a call-to-action, tailored landing page & analytics! #cmworld

@heidicohen

 

 

.@CMIContent @NathanStrum @tracibrowne Also helps me to see if anyone is paying attention to those ads. #cmworld

@gregsnewby

 

A4 I usually look to see what the overlap is, what the whitespace is, and who else is on there (competitors & audience) #cmworld

@EmmaCunningham

 

A4 – there will always be the next shiny toy. Do research to determine if it make sense for you – is it someplace your aud will be? #cmworld

@SusynEliseDuris

 

@NenadSenic I was upset at the “all-or-nothing” strategy. If you’re not getting comments, do you really need to delete your blog? #cmworld

@aktetreault

 

A4. I wrote a post Monday called “Why you need to rethink your whole social strategy” http://www.convinceandconvert.com/social-media-strategy/why-it-might-be-time-to-completely-change-your-social-media-strategy/ #cmworld

@jaybaer

 

A4. People love social. If they’re (your audience) on there, you should be joining them. #CMWorld

@lotus823

 

A4 on the other hand…sometimes you can lead a horse to water and make it drink if you own that space and work it well #cmworld

@tracibrowne

 

A4: platforms that bring something new to the table are useful. Stay away the ones just trying to re-do what’s already been done. #cmworld

@ei_sarah

 

A4: I don’t think you could ever be on “too many” social media platforms. Theoretically, your audience could be anywhere! #cmworld

@ei_jessica

 

@iSocialFanz @EmmaCunningham It’s totally different if I “favorite” something. #truestory #CMWorld

@Mark_Markets

 

A4: Optimization before diversification (as long as what you’re doing is getting some success – big “if”) #cmworld

@PatrickHayslett

 

@gregsnewby @CMIContent @tracibrowne touche. Your points are definitely valid! #cmworld

@NathanStrum

 

@ei_jessica Right! We just have our channel plan to have goals for each which help determine time spent on each. #CMWorld

@CMIContent

 

.@jaybaer is it wasted efforts if your audience isn’t on that specific platform yet? Can you surround them where they frequent? #cmworld

@JessMarranco

 

@CMIContent Introduce a new #SM platform is if it is filling a void in your vertical or if you know enough to properly manage them. #CMWorld

@nickt8190

 

A3: Focus on #measuring correlation. Then Set goals, Track Campagins, Report Findings & Review Results. Then reset goals! #cmworld

@anametrix

 

The problem with data/metrics is there is so much you can do. Focus is really the key for both. Have a plan and stick to it. #cmworld

@SusynEliseDuris

 

A4: I would say you first have to ask yourself if it makes sense for your mission and who you’re trying to reach #cmworld

@NathanStrum

 

 “UpCycle” content… test, tweak and reuse it across networks, in different formats & w/different goals!#cmworld http://t.co/i1na5fnuPI

@iSocialFanz

 

A4) Not until it meets clients’ checklist of demographics. No sense of chasing something new & shiny if it will not work for them #cmworld

@abovepromotions

 

A4: Marketers shouldn’t fall prey to “Desperate times call for desperate measures.” analogy when it comes to choosing new SM sites. #cmworld

@NeerajT4

 

@jaybaer Yeah, it was definitely a polarizing article. I’m not going to delete a blog if it doesn’t have many comments! #cmworld

@aktetreault

 

A4: I think of social as a flock of starlings, brands need to follow their audience and be a part of the conversation. #cmworld

@MS_Brittni

 

@CMIContent exactly – we take more time on the platforms that are useful, but don’t completely ignore any platform. #cmworld

@ei_jessica

 

A4 : you never know where your audience will be unless you are there. Reserve your handle, participate, and test #cmworld @CMIContent

@ThatsNickQ

 

A4: On the other hand…… “If I listened to my customers, I would have build a faster horse.” H Ford. #CMWorld

@billcush

 

A3: Check out analytics. Look at social traffic. Watch conversions. Tons of data available. Just a matter of analysis. #CMWorld

@CynexisMedia

 

@aarongottlieb I would have to agree with that. If your content sucks, your social probably does too! #cmworld

@RyMontano

 

@ThatsNickQ Couldn’t agree more.. Test and tweak and embrace new possibilities! #CMworld @CMIContent

@iSocialFanz

 

@aktetreault @jaybaer If your blog is melting the polar ice caps you need to delete it. #cmworld

@Mark_Markets

 

@ThatsNickQ @CMIContent “Reserve your handle” <– Yes! Better safe than sorry #cmworld

@NathanStrum

 

Disagree–Metrics flow from your biz & marketing goals! mT @jaybaer A3 Key to content metrics> determine them BEFORE you publish. #cmworld

@heidicohen

 

A4. You must understand your products and fans, and how the platform advances your SM marketing goals. If it doesn’t, why bother? #CMWorld

@isaacdturnerjr

 

Q5: What are your favorite tools that content marketers can use to manage social media? #CMWorld

 

A4: Only adopt new #SM platforms if they’re where the people you want to reach – prospects, buyers – are gravitating. #cmworld #catchingup

@aktetreault

 

@ei_jessica Have to be everywhere your audience is. But if they don’t go somewhere, you shouldn’t be there either. #cmworld

@mikemyers614

 

A5. My brain. #SoMeTools #cmworld

@Mark_Markets

 

@ei_jessica But if I know my customers do not use a certain SoMe property, I can ignore it, right? #CMWorld

@billcush

 

A5) Love Hootsuite, keeps evolving. #cmworld

@rachelgranatino

 

A5: I like HootSuite. It allows me to schedule posts, follow hashtags and RSS feeds, and see everything in one place. #CMWorld

@sugarsugarcg

 

A5. The answer to this is endless! There are so many. We think it’s really your own preference. #CMWorld

@lotus823

 

@CMIContent Q5 @bufferapp for content curation – definitely one of my fav tools #cmworld

@lindadessau

 

Likes & other social shares provide social proof that attracts other readers. They don’t measure effectiveness @tracibrowne #cmworld

@heidicohen

 

@lindadessau @CMIContent @bufferapp – one of our many favorites! #CMWorld

@lotus823

 

@sugarsugarcg How much do you schedule? #cmworld

@CMIContent

 

@billcush not sure what business you’re in, but mine aren’t using that either! So yes, ignore. 🙂 #cmworld

@ei_jessica

 

@Mark_Markets @jaybaer Then you’re doing the world a service ; ] #cmworld

@aktetreault

 

A5: @TrackMaven @Spredfast @CMIContent #cmworld

@KurtMW

 

A5: I also like the bajillions of recipes on IFTTT! So many things that it can do. #CMWorld

@sugarsugarcg

 

A6: @oktopost ! Post according the campaign. Easily schedule & track #SoMe efforts #cmworld

@ContentExpress

 

A5 Any tool that doesn’t take a decade to figure out how to work it, but provides more insight than just simple metrics #cmworld

@tracibrowne

 

A5. Favorite Tools content marketers… @buffer @Hootsuite @SproutSocial @scoopit @paper_li @Flipboard @shareist @Scredible #cmworld

@iSocialFanz

 

A5: Big fans of @SproutSocial – the analytics are top notch. Great for showing ROI to upper mgmt. #cmworld

@wrightsmedia

 

@CMIContent @Brandwatch listen @buffer schedule @socialoomph because… #CMWorld

@nickt8190

 

Focus more on the ‘social’ part, and less on the media’. Your content will improve when your engagements improve. #cmworld

@ValaAfshar

 

A5 @Hootsuite for 90% of social management, @traackr for influencer sourcing and management, and @radian6 for data. #cmworld

@EmmaCunningham

 

A5: The most effective tool (even if it’s not the best) is the one you’ll actually use regularly. #cmworld

@PatrickHayslett

 

Full disclosure, I’m a #HootAmb #cmworld

@EmmaCunningham

 

A5: We use Tweetdeck, Sprout Social, and in the past I have Argyle (before it died…) #cmworld

@ei_jessica

 

A5 Tweetdeck, bufferapp, pocket (for curation) and pardot. #cmworld

@webber_karen

 

A5 @coschedule is awesome for scheduling all your SM messages right when you write a blog post. #CMWorld

@alyssamazzina

 

A5 @hootsuite and @SproutSocial are my two fave #socialmedia management tools #cmworld

@SFerika

 

Whoops! Look like I got booted from the chat for a second. Catching up! #cmworld

@NathanStrum

 

A5. So SM many tools. Depends on brand’s needs. I like @crimsonhexagon for listening, @hubspot for publishing. #cmworld

@bernieborges

 

A5. There are so many. I like @buffer (investor), @expion @sproutsocial @exacttarget (all sponsors). Also @swayy for curation #cmworld

@jaybaer

 

Don’t try using a tool that’s not you just because others like it. #cmworld

@PatrickHayslett

 

@bernieborges @crimsonhexagon @hubspot Hi Bernie! Thanks! #CMWorld

@CMIContent

 

A5: anyone use #crowdbooster? #cmworld

@ei_sarah

 

A5. Tools should assist and help manage. Not be social for you. Human engagement is key. #CMWorld

@isaacdturnerjr

 

A5: I am a #hootamb, so first I say @hootsuite, but also @trackmaven, and @getlittlebird is another great one! #CMWorld

@colinmhaas

 

Q5: @Hootsuite @Buffer @Hubspot … Excited to see others’ suggestions! Love me some new #marketing tools #cmworld

@aktetreault

 

A5: @buffer and @TweetDeck for management and @reddit for inspiration! Everything else is native. #cmworld

@ThatsNickQ

 

A5: As a marketer relatively (embarrassingly) new to the Twitter scene, I do love @TweetDeck/having my eyes on many things at once #cmworld

@JessMarranco

 

@PatrickHayslett Great call; I still love TweetDeck and use it daily. It is still my favorite. 🙂 #cmworld

@rachelgranatino

 

@jaybaer @buffer @Expion @SproutSocial @ExactTarget @swayy thanks Jay! #cmworld

@nickcicero

 

A5. Remember that social (and content) success is about the wizard, not the wand. The tool is a means to an end you determine. #cmworld

@jaybaer

 

@PatrickHayslett I try tools all the time based on recos. If I like them unexpectedly, great! If not, my decision is reinforced. #cmworld

@EmmaCunningham

 

@jaybaer Agree love @getswayy.. Also like @feedly @scoopit & @Flipboard for curation.. Have u tried @shareist ? #CMworld

@iSocialFanz

 

@ThatsNickQ @buffer @TweetDeck @reddit Interesting! How often would you say you look to Reddit? #cmworld

@NathanStrum

 

A5:Outreach: @FollowerWonk.Schedule: @BufferAnalyzing: @googleanalytics Monitoring: @Mention Research/Insights: @socialbakers #cmworld

@NeerajT4

 

@CMIContent #CMworld, a local copy of Excel, Trello, and a fined tuned WordPress 😉 #CMworld

@penalba

 

A5 Building relationships is a HUGE part of social.@SproutSocial has a built in CRM that manages relationships *simply amazing* #cmworld

@wrightsmedia

 

@iSocialFanz @jaybaer @getswayy @feedly @scoopit @Flipboard @shareist Brian, you need to teach me about Shareist. I’m intrigued. #cmworld

@EmmaCunningham

 

Q5: I forgot Feedly for content curation! Better than the old Google Reader… which I still miss. #cmworld

@aktetreault

 

A5: For broader content marketing, I’ve been impressed by @percolate. Looking forward to using it with a client soon. #cmworld

@CarissaO

 

A 5 – My faves are @buffer, @SumAll. Other greats are @Swayy @Buzzsumo. Love @Medium, Scoop.it. Too many great ones to list… #cmworld

@SusynEliseDuris

 

Full disclosure, I’m work for @anametrix, but I love using it too! #cmworld

@RyMontano

 

@aktetreault I miss Google Reader :'( I’m still devastated they ended that. #cmworld

@EmmaCunningham

 

A5. And a shoutout for @coschedule which we’re using now to manage the calendar at http://www.convinceandconvert.com #cmworld

@jaybaer

 

A5 I really dislike automation tools that are overused and forgotten #cmworld

@tracibrowne

 

anyone have any suggestions for social media management for events? we’ve got #theforwardthinker coming up and need some advice! #cmworld

@ei_sarah

 

.@NeerajT4 Great list…Love the integration between @followerwonk + @Mention + @buffer its social harmony! #cmworld

@iSocialFanz

 

@jaybaer *Clapping* #cmworld

@NathanStrum

 

Exactly @EmmaCunningham. If you’re leveraging it, it’s a tool. Otherwise, it’s a toy. #cmworld

@PatrickHayslett

 

Oldie but goodie>MT @PatrickHayslett A: MOST effective tool (even if NOT the best) is the 1 you’ll actually use regularly. #cmworld

@heidicohen

 

@CMIContent @NeerajT4 @FollowerWonk @Buffer @googleanalytics @Mention @socialbakers Oooh, yes, I love Followerwonk! #cmworld

@EmmaCunningham

 

@jaybaer @coschedule I was just looking at this the other day! Would love to chat about it. #CMWorld

@cmcphillips

 

. @NathanStrum @CMIContent – it sucks to have matching handles everywhere but one or two sites! #cmworld

@ThatsNickQ

 

@jaybaer I totally agree Jay. You could have the best content in the world, but if YOU don’t get social, content won’t help. #cmworld

@JoshStAubin

 

A5: we also use @pocket to help curate content. Its great! @wrightsmedia #cmworld

@MS_Brittni

 

@jaybaer thanks for the shout out Jay! Rock on! #cmworld http://twitter.com/Expion/status/494158669408657408/photo/1

@Expion

 

A5 social media tools must facilitate decision making, results measurement, to be useful. #cmworld

@bernieborges

 

@PatrickHayslett But I often don’t know which it will be until I try. I get great recos from people in this community. #cmworld

@EmmaCunningham

 

.@RyMontano @Anametrix is witchcraft awesome! #cmworld

@jaybaer

 

Q6: What are your favorite examples of brands using social media in original ways to support content marketing? #CMWorld

 

Wow! So many great tools and smart people here today. #CMWorld

@CMIContent

 

Focus more on the ‘social’ part, and less on the media’. Your content will improve when your engagements improve. #cmworld

@BLupano

 

@iSocialFanz Thanks Brian! #cmworld

@NeerajT4

 

@tracibrowne Any specifics you have in mind? #cmworld

@NathanStrum

 

@isaacdturnerjr Great Point! More people need to take this advice! #CMWorld

@RyMontano

 

Tools are great, but remember to be #authentic http://t.co/tAzimSs50i #cmworld

@ValaAfshar

 

A6: I think @HubSpot is a great example. Their social content is really engaging but ties back to their content. #CMWorld

@sugarsugarcg

 

@CMIContent Spredfast has been great! #cmworld

@nicolebweiss

 

A6… Follow @DunkinDonuts @PGATOUR & @Lowes.. Love how they use UGC to drive @Vine & @instagram content! #cmworld

@iSocialFanz

 

Truth. “@jaybaer: A3. The key to content metrics success is figuring out your measurement narrative BEFORE you publish. #cmworld”

@marisolmktg

 

Me too @EmmaCunningham. I’m about overdue to try some new ones. I’m a slow adopter & not convinced that’s bad lol #cmworld

@PatrickHayslett

 

A6: @gopro on #instagram, could’t find a better fit #cmworld

@ei_sarah

 

A6: I know this is an easy answer, but valid and true…@nike #CMWorld

@colinmhaas

 

A6. Over at lotus we love @tacobell and @dunkindonuts! #CMWorld

@lotus823

 

A6 @Charmin and @Cinnabon are my top two faves right now. I’m also proud of the work my team has done on @TASSIMOCanada. #cmworld

@EmmaCunningham

 

@jaybaer @Expion @SproutSocial @ExactTarget @swayy Thanks for the shoutout, Jay! 🙂 #CMworld -Nicole

@buffer

 

@iSocialFanz I show people the @Lowes #LowesFixInSix all the time! #CMWorld

@cmcphillips

 

A5: I love @Buffer and @marketmesuite #cmchat #cmworld

@katebourland

 

This is always the frustrating Q…always consumer brand examples…rarely B2B #cmworld

@tracibrowne

 

@PatrickHayslett Let us know what you try and what works for you! #cmworld

@EmmaCunningham

 

A6: I’m always looking at what @TacoBell is doing. They know what’s up. #CMWorld

@IPhilpot

 

A6. @Oreo is another brand that is great and original on social. #CMWorld

@lotus823

 

.@tracibrowne Check out @HubSpot, its B2B! #CMWorld

@sugarsugarcg

 

@cmcphillips Yes love the video @jaybaer shows in his presentations on @Lowes.. They solve community problems in fun ways! #cmworld

@iSocialFanz

 

A6. Promo shared on Facebook: buy a Nutiana nut milk bag (heh) on http://Amazon.com for $1 in exchange for providing a review. #cmworld

@dwheeler11

 

@iSocialFanz Social harmony… 🙂 Love that! 🙂 #cmworld -Nicole

@buffer

 

@iSocialFanz I agree on @PGATOUR! I have had my iPhone, iPad and big screen on at the same time for PGA events. #CMWorld

@colinmhaas

 

Q6: I’m a fan of brands using @instagram to inspire their audience with creative ways to use their products, like @QuestNutrition. #cmworld

@JessMarranco

 

@EmmaCunningham @Charmin @Cinnabon @TASSIMOCanada Yes! Cinnabon does awesome marketing and killer community management. #CMWorld

@cmcphillips

 

@jaybaer @RyMontano @Anametrix Thanks Jay! We think you’re awesome too! #cmworld

@anametrix

 

@ei_sarah @wrightsmedia Woohoo!! Thanks for all the #sproutlove. #cmworld http://twitter.com/SproutSocial/status/494159469031354371/photo/1

@SproutSocial

 

A6. @savvybostonian is great at @dunkindonuts AND writes a weekly post about amazing social case studies: http://www.convinceandconvert.com/author/jessica-gioglio/ #cmworld

@jaybaer

 

A6; I’m a big fan of @McDonaldsCanada and @Lowes Fix in six. @Arbys too. #cmworld

@mikemyers614

 

A6. Nirvana, Beatles, Aerosmith (early years) …. wait was that bands or brands? #cmworld

@Mark_Markets

 

A6: @WholeFoods does a great job with social media/content marketing #cmworld

@wrightsmedia

 

CONTEST: we need a catchy phrase for tshirts we will be reppin’ at #CMWorld. Winner gets their name on the shirt–> https://www.facebook.com/Crowdcontent

@CrowdContent

 

A6. On the B2B side, @marketo and @hubspot are nicely integrated with social + content. @lowes is a favorite example of mine, too. #cmworld

@jaybaer

 

Agree! good example of how a brand can change via social media MT @IPhilpot A6: I’m always looking at what @TacoBell is doing #cmworld

@ei_sarah

 

@CMIContent @tracibrowne Agree frustrating B2B brands aren’t being creative with social content like B2C’s.. #cmworld We must change that!

@iSocialFanz

 

@cmcphillips @iSocialFanz @Lowes I do, too Cathy. #cmworld

@mikemyers614

 

A6: I am fond of brands that take an active role on SM and have a “voice” other than just promotional talk. +1 for engagement #cmworld

@NathanStrum

 

@ei_jessica Happy to have you with us, Jessica! #cmworld

@SproutSocial

 

A6 A lot of TV shows do a great job with this as well. @nbcsvu and @TheGoodWife_CBS in particular. #cmworld

@EmmaCunningham

 

#CMworld Organic Marketing Analytics grades, tracks, and increases traffic to your site. It’s everything #marketing needs in one automation.

@OMAinbound

 

@PatrickHayslett @EmmaCunningham Ohh, now y’all are talking!! I love tools and trying new ones to see if I can up my game!! #CMWorld #Geek

@lttlewys

 

A6: one of my favorite examples is @Patron tequila and the secret dining society. #cmworld

@ThatsNickQ

 

A6: Old one, but Dove posted ppl’s Valentine’s Day tweets to loved ones on the main screen at a major London train station #cmworld

@PatrickHayslett

 

@EmmaCunningham @nbcsvu @TheGoodWife_CBS Great ones! #CMWorld

@CMIContent

 

MT @NathanStrum A6: I am fond of brands that take an active role on SM & have a “voice”. +1 for engagement #cmworld

@lotus823

 

A6. And (shameless plug) we tell these success stories every week on the Social Pros podcast http://www.socialpros.com #cmworld

@jaybaer

 

@jaybaer @DunkinDonuts Awwww *blushing*. Huge thanks for the shout out, Jay! #cmworld

@savvybostonian

 

+1 “@ei_sarah: A6: @gopro on #instagram, could’t find a better fit #cmworld”

@ThatsNickQ

 

@CMIContent @nbcsvu @TheGoodWife_CBS Doesn’t hurt that they’re great shows too 😉 #cmworld

@EmmaCunningham

 

A6: Oh, and I still respect @Oreo for sitting out the #SuperBowl this year. #smart #cmworld

@mikemyers614

 

#cardsagainstyhumanity is hands down the best, only rivaled by their collaboration with #houseofcards #cmworld

@ei_sarah

 

@lttlewys @PatrickHayslett Let’s swap lists sometime. 😀 #cmworld

@EmmaCunningham

 

A6: One of my fav content marketing brands on social is @autodesk #cmworld

@bernieborges

 

Q7: Do you ever suggest that brands stop using certain social media channels? If so, do you need to have a plan to stop? #CMWorld

 

A6: Different kind of example, but @iRunFar does a great job with #SoMe tied back to content with excellent photos and videos. #CMWorld

@billcush

 

A6: Reality shows like Hell’s Kitchen and Biggest Loser are great at SoMe for continuity w/ their episodes #cmworld

@PatrickHayslett

 

sometimes a small biz needs to understand the “tactic” before they can develop a strategy. @MamboMedia @heidicohen #cmworld

@katebourland

 

A6 Re: B2B, I always thought @bizo did a great job with its #SoMe. On the B2C front, I like what @TacoBell is doing… #cmworld

@SusynEliseDuris

 

@jaybaer Hey, this chat is mutually beneficial. 🙂 Go for it! #CMWorld

@CMIContent

 

@tracibrowne @cmicontent I think @IBM and @MayoClinic do a great job with B2B #cmworld

@nickcicero

 

@EmmaCunningham @PatrickHayslett I get all my reccos from @RazorSocial & @IanCleary, plus xchange notes with @kmullett #CMWorld

@lttlewys

 

@SusynEliseDuris @SumAll @swayy @BuzzSumo @Medium Thanks for the love, Susyn! What a great list of apps! #cmworld -Nicole

@buffer

 

Great list of tools, @iSocialFanz! cc: @buffer @hootsuite @SproutSocial @scoopit @paper_li @Flipboard @shareist @Scredible #cmworld

@AmelianTips

 

Weird Al did an amazing job & he’s been at it 30+years! http://www.weirdal.com/ #cmworld

@heidicohen

 

A7 I try really hard not to. I am not a fan of building a community and abandoning it. But sometimes you have to reallocate effort. #cmworld

@EmmaCunningham

 

.@CMIContent I think brands should take a hard look at which channels are best performing for the resources dedicated and make cuts #cmworld

@nickcicero

 

@heidicohen It pays to be weird. #cmworld

@Mark_Markets

 

A6: I love how @lyft manages their social media! So many great stories! #CMWorld

@mojcamars

 

A7. Don’t stop using if there’s a crisis. Fix it. But if your budget is small & the platform isn’t preforming rethink your strategy #CMWorld

@lotus823

 

A7: Yes, some channels need to be stopped either to use the man hours somewhere else, or it’s not working with the strategy #CMWorld

@lttlewys

 

@ThatsNickQ Awesome tip! #CMWorld

@NathanStrum

 

A6 Big surprise…I usually recommend B2B getting off FB unless they can show it’s doing anything…99 percent of time they can’t #cmworld

@tracibrowne

 

A6. @zappos is awesome on social media to support content marketing and customer service! 🙂 #CMWorld

@mbti_estj

 

Great question @CMIContent! A7: When we consolidated Twitter handles, we had an “exit post” letting people know where to find us. #cmworld

@ThatsNickQ

 

A7: Only if the audience is not there. If they are failing and the audience is there – fix it, don’t forget it. #CMWorld

@sugarsugarcg

 

A7. At this point, I would counsel brands to test multiple approaches to a channel before they bail out. #cmworld

@jaybaer

 

A7: Seems to me you’d only quite a #SoMe channel if you have no audience. I’d say just stop. No one is listening anyway. #CMWorld

@billcush

 

B2B brands need to rethink what it is to be a brand. They still focus on products not on customer needs && wants. #cmworld

@heidicohen

 

@lttlewys Bam… I don’t even need to answer A7 now… 🙂 #cmworld

@iSocialFanz

 

@aktetreault @hootsuite @HubSpot Thanks for the love, Allie! Great list there and #CMworld is on fire today! 🙂 -Nicole

@buffer

 

@CMIContent ideally you develop a phased approach to closing one channel and attempt to move users to stronger ones. #cmworld.

@nickcicero

 

A7: Facebook’s new algorithm limits company post reach. Not about to delete it yet, but definitely something to keep in mind #cmworld

@aktetreault

 

A7: Don’t be afraid to cut losses with a channel now. Doesn’t mean you can’t return later. 80-20. #cmworld

@PatrickHayslett

 

A7. If your audience isn’t there, reallocate resources to where they are. #cmworld

@JoshStAubin

 

A6: Love these brands for what they do with their content + social. #cmworld http://t.co/thKGubNuZY

@NeerajT4

 

A7. Remember that once you leave a social channel, it’s not easy to return. So you better be SURE you’re out forever. #cmworld

@jaybaer

 

@webber_karen Thanks for the mention, Karen! 🙂 #cmworld -Nicole

@buffer

 

@CMIContent I just listened to that episode this morning! #CMWorld

@colinmhaas

 

@CMIContent @CMIContent This is such a hard convo to have – clients often want ALL THE PLATFORMSSS 😉 #cmworld

@sarahsmall

 

@ThatsNickQ We did the same thing when we went from @junta42 to @CMIContent. #CMWorld

@CMIContent

 

@lotus823 Aw thanks for the love! 🙂 You’re the best! #cmworld -Nicole

@buffer

 

A7. FB is now shorthand for fail businesses #FacebookNoBueno #cmworld

@Mark_Markets

 

@iSocialFanz Lol!! Hi Brian and um, thank you?? #CMWorld

@lttlewys

 

@tracibrowne Do you reco an exit strategy or just stop? #curious #cmworld

@mikemyers614

 

A7: city police forces need to stop asking people to tweet pictures…that’s a recipe for disaster #cmworld

@ei_sarah

 

A7… THINK DIFFERENT… try to be unique & test unique methods to drive engagement.. won’t know till u try!#cmworld

@iSocialFanz

 

A7: It would depend on the company and their ability. If it’s not working, and doesn’t feel natural, call it a day and move on #cmworld

@NathanStrum

 

A7: If you have a following on any channel, you’re going to disappoint when it’s cut off. You could direct to other platforms #SMM #cmworld

@JessMarranco

 

A6: @Rovio is a poster-child for content marketing on social media. Key factor in how they built @AngryBirds brand #CMWorld

@PascalClarysse

 

A7: I’ve suggested it when they only check it once a month. They weren’t doing themselves any favors in pretending they were active #cmworld

@IPhilpot

 

@tracibrowne Makes sense. Thanks. #cmworld

@mikemyers614

 

@Mark_Markets I agree, but a lot of customers are still on Facebook, so still deciding whether it’s worth it or not! #cmworld

@ei_jessica

 

@NeerajT4 agreed – they’re one-message focused and give the people what they want in bespoke, branded content. #cmworld

@sarahsmall

 

A7. No. I’ve never suggested that brands stop using certain social media channels. Variety is the spice of life. 🙂 #CMWorld

@mbti_estj

 

A7: yes. if it isn’t working, let’s retool another outlet that better fits the strategy #CMWorld

@NaoMediaCo

 

A7: social can be great as a means of customer service, but can also cause customer service issues…be wary of what you’re doing #cmworld

@ei_sarah

 

@ei_jessica If you want to ad spend, go for it. #cmworld

@Mark_Markets

 

Speaking of Weird Al, I did a short Jay Today video about the 3 lessons we can all learn from him…https://www.youtube.com/watch?v=lzQ0QYIgdv8&feature=gp-n-o&google_comment_id=z13av5yiqtrtvnbmw22sw5yx4xubun4ri04 #cmworld

@jaybaer

 

@mikemyers614 not delete account…just use it as a pointer to where you are…you don’t want to let someone else claim your space #cmworld

@tracibrowne

 

@aktetreault the @CMIContent podcast mentioned @jaybaer’s point about FB’s reach is going down, but profits are going up. #CMWorld

@colinmhaas

 

.@jaybaer Thank you Jay for your insights . Every tweet of yours with #cmworld is valuable. Favoriting for referencing later 🙂

@rucsb

 

.@tracibrowne just be careful – don’t test in a vacuum – with everything, it takes time. You don’t want to pull plug too early. #cmworld

@SusynEliseDuris

 

@jaybaer Great point Jay. It’s hard to get people to buy back in once you’ve abandoned them. It’s like dating someone a 2nd time. #cmworld

@JoshStAubin

 

Quick aside because I’m curious: Is anyone using Tumblr for B2B? What’s your experience? #cmworld

@aktetreault

 

.@CMIContent @jaybaer if you’re unsure, you can connect channels to post simultaneously. though it may come off less personal. #cmworld

@JessMarranco

 

@CMIContent A7) a plan is always good to have – one that also tells people what happens next after that move. #cmworld

@GoGetterVette

 

Smart MT @tracibrowne: Don’t delete account…just use it as a pointer to where you are… don’t let someone else claim your space #cmworld

@lindadessau

 

@SusynEliseDuris true, but these have been companies that have been there forever w/no results…time better spent elsewhere #cmworld

@tracibrowne

 

but are FB’s increased profits sustainable with decreased reach? @colinmhaas @aktetreault @CMIContent @jaybaer #cmworld

@katebourland

 

@mbti_estj But they do have a separate account for their customer service – @Zappos_Service. #CMWorld @zappos

@mojcamars

 

@JoshStAubin @jaybaer Excellent comparison. Much harder to buy into what you’re putting out #cmworld

@NathanStrum

 

 

A7: Also, notifying the community around that channel which a brand decides to stop using, should be its main priority. #cmworld

@NeerajT4

 

@JessMarranco @jaybaer We aren’t fans of automated cross-posting. Every channel is formatted differently, audience is different. #CMWorld

@CMIContent

 

Q8: Social media is constantly evolving. How can content marketers plan for the future? #CMWorld

 

A8: You can’t plan for the unknown, but you can adapt quickly and keep up with trends. #cmworld

@ei_jessica

 

@CMIContent @JessMarranco @jaybaer TRUTH! #cmworld

@wrightsmedia

 

@NeerajT4 Agreed. And try to move the community to a new platform. Don’t lose them if you can avoid it! #cmworld

@EmmaCunningham

 

@JoshStAubin @jaybaer Yeah, after leaving them at the altar! 🙂 #cmworld

@mikemyers614

 

We ‘re running late to today’s chat, but nevertheless, we’re glad to be here. Soaking up all the advice from you all! #cmworld

@NaoMediaCo

 

A8. Predicting the future isn’t possible. Staying in-the-know is. Keep up with social and be aware of any changes happening. #CMWorld

@lotus823

 

YESYESYES MT @CMIContent @JessMarranco @jaybaer We aren’t fans of cross-posting. Every channel is different, audience is different. #cmworld

@EmmaCunningham

 

A8: What @ei_jessica said! Be adaptable and ready to adopt new platforms whenever necessary. #CMWorld

@sugarsugarcg

 

@colinmhaas @CMIContent Will definitely check that out! #cmworld

@aktetreault

 

If you think your business should be doing #digital better, you’re probably right. #cmworld http://t.co/blb8MbYR2e

@manukadigital

 

@tracibrowne understand, but you can alter time spent. Be wise about pulling plug altogether. #cmworld

@SusynEliseDuris

 

.@CMIContent @jaybaer I definitely agree with that! That would be more of a last resort before the final decision to cut off. #smm #cmworld

@JessMarranco

 

A8 presence on social is all well and good but you have to make sure you own your database and can stay in touch without social #cmworld

@tracibrowne

 

A8: Stay up to date with changes and what’s happening. Roll with the punches. Most times you can’t plan, you just have to adapt #cmworld

@NathanStrum

 

@mikemyers614 @jaybaer Yes. Somehow I don’t think they want to “just be friends” anymore. #cmworld

@JoshStAubin

 

I unfollow/unlike/delete any brand that posts a 140 character post on FB or LI. @EmmaCunningham @CMIContent @JessMarranco @jaybaer #CMworld

@iSocialFanz

 

@CMIContent @jaybaer do u need to totally delete the profile or just leave your digital footprint?Do u track updates when u r out? #CMWorld

@GoGetterVette

 

A8: stay on the forefront of marketing – like by attending #CMWorld in September (shameless plug) #cmworld

@wrightsmedia

 

@manukadigital I think EVERY business should be doing digital better. There’s always more you can do. #cmworld

@EmmaCunningham

 

@CMIContent by staying abreast of trends. #cmworld

@NaoMediaCo

 

A8: Never stop experimenting. Channels will come and go but the curiosity and experimentation of marketers should be alive. #cmworld

@NeerajT4

 

@JessMarranco @jaybaer We get it! Exhaust your options, but be smart about it. #CMWorld

@CMIContent

 

@iSocialFanz @CMIContent @JessMarranco @jaybaer If you are using @handles on FB I get really irritated. #cmworld

@EmmaCunningham

 

YES MT @NathanStrum Stay up to date w/ changes & happenings. Roll w/ the punches. Most times you can’t plan, you just have to adapt #cmworld

@lotus823

 

A8. You can’t really see the future, but you can market better in the present. Think Mobile + video + snackable. #cmworld

@jaybaer

 

A8: Be flexible enough that you have space to explore new changes. #CMWorld

@IPhilpot

 

A8: Technology will change. #Brands can’t go wrong by staying plugged in to what interests their audience(s). #cmworld

@mikemyers614

 

A7. Don’t forget to explain to your followers and fans WHY you are making the move… show some love. #CMWorld

@isaacdturnerjr

 

A8: Remember to be a consumer of content, not just a creator. Experience firsthand what audience is experiencing. #cmworld

@PatrickHayslett

 

@jessmarranco TweetDeck is great! By the way – check our @buffer app too. Great for planning ahead. #CMWorld @tweetdeck

@mojcamars

 

keeping up with a community of fellow content marketers is helpful, to know where the industry is heading #cmworld

@ei_sarah

 

a7-Yes, when they become ineffective or don’t align with goals! Everything has an end of life! #CMWorld

@SheldonCPF

 

A8 – being informed is the best plan. Read thought leadership, case studies, be on communities, chats. But also attend events. #cmworld

@SusynEliseDuris

 

A8… “Think like a fan”.. Make it easy on your community to engage.. embrace tech & social trends that they are interested in! #cmworld

@iSocialFanz

 

A8: If you do that, you’ll be part of what’s driving the future and the adjustment will seem a no brainer #cmworld

@PatrickHayslett

 

@iSocialFanz It says they don’t really care about social. They’re just there bc. @EmmaCunningham @CMIContent @JessMarranco @jaybaer #cmworld

@JoshStAubin

 

A8. Find out what the college kids are doing and extrapolate. SoMe starts on campus. #cmworld

@Mark_Markets

 

@ei_sarah good answer! #cmworld

@NaoMediaCo

 

A8. I also foresee brands building more content/social connections based on topics rather than on the brand itself. #cmworld

@jaybaer

 

@CMIContent I think this is where you learn the most from your audience – listening to them and learning where they move is key #cmworld

@sarahsmall

 

@JoshStAubin @iSocialFanz @EmmaCunningham @JessMarranco @jaybaer Or they don’t have the right person in that role. #CMWorld

@cmcphillips

 

@EmmaCunningham Indeed. Don’t leave them hanging in-between! If done right, you can leverage these users effectively elsewhere! #cmworld

@NeerajT4

 

@JoshStAubin @iSocialFanz @CMIContent @JessMarranco @jaybaer Or that they don’t have a competent person managing the account. #cmworld

@EmmaCunningham

 

A8 your social strategy should be able to adapt to any platform #cmworld

@tracibrowne

 

 

A8. Connections based on mutual interests are going to start stealing more thunder from connections based on relationships. #cmworld

@jaybaer

 

@CMIContent @JessMarranco @jaybaer there’s really no automation if engagement/relationships is your top metric.Invest ur time well #CMWorld

@GoGetterVette

 

A8: the great thing about being involved in #contentmarketing is that you get to help decide the future #cmworld

@ei_sarah

 

Have a plan! But also have a plan to react! @CMIContent #CMWorld

@shhh

 

A8: A willing attitude and open mind can keep you ready for future changes! Go with the flow. 🙂 #cmworld

@nmillerbooks

 

@cmcphillips @JoshStAubin @iSocialFanz @JessMarranco @jaybaer Hah, should’ve waited 2 seconds and I could’ve just written +1 :p #cmworld

@EmmaCunningham

 

@jaybaer Agree.. @buffer is leading the way with “Transparency” & “Happiness” blogs.. Love this trend they are setting! #cmworld

@iSocialFanz

 

A8: Know your audience and what they like NOW. Continue learning from people like @jaybaer, @CMIContent , and other great sources. #CMWorld

@colinmhaas

 

A8: In social media you can’t plan for the future. What you can do is follow how SM is evolving, adapt and get better every day. #CMWorld

@mojcamars

 

@jaybaer We’d love to hear more on this! #CMWorld

@CMIContent

 

A8. And certainly, brand journalism that is fast and snackable with topics driven by real-time data is going to be HUGE. #cmworld

@jaybaer

 

A8: Don’t get stuck in your ways. Be flexible to new, emerging trends – even if they don’t fall into your content marketing box. #cmworld

@aktetreault

 

Evolution is inevitable! “@CMIContent: Q8: Social media is constantly evolving. How can content marketers plan for the future? #CMWorld”

@SheldonCPF

 

A8: Focus on the evolution of your business and not the evolution of social media, the two have a way of crossing paths #CMWorld

@KDADouglas

 

A8 By using empathy while evaluating new directions and interests, especially from younger audience #cmworld

@barry_chandler

 

@EmmaCunningham @JoshStAubin @iSocialFanz @JessMarranco @jaybaer Great minds… #CMWorld

@cmcphillips

 

Agree. MT @jaybaer: A8. I foresee brands bldg more content/social connects based on topics rather than on brand itself. #cmworld

@SusynEliseDuris

 

We’ll spend the last 10 minutes asking @jaybaer questions on social & content marketing. Ask your questions now! #CMWorld

 

@shhh totally! #cmworld

@NaoMediaCo

 

Just caught @jaybaer’s tweet on #CMworld. What’d I miss so far?

@DanielHonigman

 

@EmmaCunningham Sad when there’s no purpose – they think they have to be on social. @iSocialFanz @CMIContent @JessMarranco @jaybaer #cmworld

@JoshStAubin

 

I think @jaybaer is right. So much personal branding on SoMe, not sure ppl care about relationship as much as mutual interest. #cmworld

@PatrickHayslett

 

@DanielHonigman @jaybaer Lots! We can send transcript, though! #CMWorld

@CMIContent

 

Determine your content niche and share relevant content. Compelling content is relevant, no matter how technology evolves. #cmworld

@CTrappe

 

A8: Focus on the social of social media. Don’t rely on an algorithm to maintain online community #cmworld

@ContentExpress

 

Thank you so much for today’s #CMWorld @jaybaer and @cmicontent! A lot of great thoughts!

@lotus823

 

Don’t be scared to try new thing that bring you out your comfort zone. Listen to your audience! #CMWorld”

@SheldonCPF

 

@jaybaer how do you convince your management team to focus on topic rather than brand? #cmworld

@tracibrowne

 

@grayj_ @CMIContent YES! 🙂 #CMWorld

@alyssamazzina

 

@PatrickHayslett @jaybaer Unfortunately have to agree here. It’s quite annoying to see this happen. As if people think it will work #cmworld

@NathanStrum

 

A8: you can’t tell the future, but you should always be in a position to learn and adapt #cmworld

@NaoMediaCo

 

Be social. Share. Respond. Connect. Sounds easy. #cmworld.

@CTrappe

 

@PatrickHayslett I think relationships are a byproduct of mutual interest. Relationships begin w/ a common interest. @jaybaer #cmworld

@JoshStAubin

 

A8: be consistent and true to brand today and always be testing. @ParaboxCreative @jaybaer #cmworld

@katebourland

 

@DanielHonigman @jaybaer You missed everything. #waytogo #cmworld

@Mark_Markets

 

.@jaybaer Actually seeing some shifting from brand to topics now. Shift is happening thanks to social conversations/engagement. #cmworld

@SusynEliseDuris

 

How do you coach clients back to strategy and brand before deploying shiny new social channels and tactics? #cmworld

@barry_chandler

 

.@tracibrowne You’ll have to do some brand-specific. But look at Pinterest. People care about cookies more than Betty Crocker. #cmworld

@jaybaer

 

@tracibrowne @jaybaer We’re trying to shift to a focus on audience. May be just as hard a sell. #cmworld

@mikemyers614

 

Well @NathanStrum, SoMe was supposed to be migration away from one-to-many but my stream is full of curation broadcasting. #cmworld

@PatrickHayslett

 

@nmillerbooks Love how quick you reply/post/share from your personal handle & brand handle.. other #CMmgr need to follow you! #CMWorld

@iSocialFanz

 

A8: Focus on your #analytics program! It will help you create better #content strategy now and in the future. #CMWorld

@anametrix

 

 “@CMIContent: Q8: Social media is constantly evolving. How can content marketers plan for the future? #CMWorld” Right now plan is my advice!

@Liliholl

 

.@jaybaer Agreed. Find what topics interest your audience, then be human and engage with them on those topics. Be relevant. #cmworld

@JessMarranco

 

 “@NaoMediaCo: A8: you can’t tell the future, but you should always be in a position to learn and adapt #cmworld” Like your answer! 🙂

@Liliholl

 

.@PatrickHayslett The problem is that the major social networks are all set up as one-to-many so they can monetize. #cmworld

@jaybaer

 

Thx for the Shareist love @iSocialFanz! cc: @buffer @hootsuite @SproutSocial @scoopit @paper_li @Flipboard @Scredible #CMWorld

@shareist

 

Even a caveman like me can do it @EmmaCunningham, and I don’t even have Geico #cmworld

@PatrickHayslett

 

@iSocialFanz Aw thank you for that! I’m inspired by you and how fast you tweet! 🙂 #cmworld

@nmillerbooks

 

@jaybaer I get that…but how do you speak to execs so they get it? #cmworld

@tracibrowne

 

Editable SoMe … this is truly revolutionary. #lunchtime @jaybaer: A8. Think Mobile + video + snackable. #cmworld

@Mark_Markets

 

@alyssamazzina @jaybaer LOL! #cmworld

@NathanStrum

 

A8: Connect with other marketers and leverage their learning. #cmworld

@NeerajT4

 

Any questions for @JayBaer? Now is your chance! 7 more minutes! #CMWorld

@CMIContent

 

@iSocialFanz @EmmaCunningham @CMIContent @JessMarranco @jaybaer Efficient? Not every #Biz has a staff! #CMWorld

@SheldonCPF

 

@PatrickHayslett You and me both #cmworld

@NathanStrum

 

@PatrickHayslett Hahaha! #cmworld

@EmmaCunningham

 

If you KNOW your audience, why should anything else matter? Cater to them. They’ll increase your reach.#CMWorld

@isaacdturnerjr

 

@barry_chandler Work on a collaborative editorial calendar where clients can plan theme for content, then measure results? #cmworld

@ContentExpress

 

@lttlewys @EmmaCunningham @PatrickHayslett @RazorSocial @IanCleary did someone say tools? Tools aren’t our job, they support it. #CMWorld

@kmullett

 

.@tracibrowne Ask your execs what magazines they read. Are those magazines about things they love, or companies they love? #cmworld

@jaybaer

 

@anametrix You are so right! Analytics is important! Too bad many companies still ignore it. #CMWorld

@mojcamars

 

.@jaybaer Definitely. I can see the need for funding from their perspective. Ideas on finding the win-win? #cmworld

@PatrickHayslett

 

.@JayBaer What is your favorite social media monitoring platform for events? We are hosting #TheForwardThinker. #cmworld

@ei_jessica

 

@contentexpress Absolutely necessary, but oftentimes clients don’t have a business strategy in place to support tactical efforts. #cmworld

@barry_chandler

 

@SheldonCPF No excuse in my book.. Take the time & post less if need be! @EmmaCunningham @CMIContent @JessMarranco @jaybaer #CMWorld

@iSocialFanz

 

More relevant! MT @jaybaer: A8. I also foresee brands building more content/social connections based on topics rather than brand. #cmworld

@carmenhill

 

@mojcamars So much valuable info wasted if you’re not checking your analytics. Too bad. @anametrix #cmworld

@JoshStAubin

 

@carmenhill Carmen! #CMWorld

@CMIContent

 

In science we learned and used qualitative and quantitative methods. It’s time to start talking about qualitative in CM too. #cmworld

@NenadSenic

 

@jaybaer what do you think about #content marketing in developing countries E-commerce ecosystem? #cmworld

@saeed_choobani

 

Hmm > MT @jaybaer .@tracibrowne Ask your execs what magazines they read. Are they about things they love, or companies they love? #cmworld

@mikemyers614

 

@joshstaubin Couldn’t agree more. #CMWorld @anametrix

@mojcamars

 

@heidicohen goodness, if they are product-centric companies I hope they are focusing on audience needs and wants… smh #cmworld

@SusynEliseDuris

 

@SheldonCPF @iSocialFanz @CMIContent @JessMarranco @jaybaer If you can’t hire someone qualified, you need to learn. #cmworld

@EmmaCunningham

 

@jaybaer How important is it to practice social listening across all platforms… even ones you don’t use? #CMWorld

@isaacdturnerjr

 

@mojcamars @Zappos_Service @zappos That is interesting Mojca. Did they have 2 due to volume of tweets&/or make it easier for cust? #cmworld

@mbti_estj

 

Name your 4 favorite podcasts other than your own @jaybaer #cmworld

@jkennedy93

 

.@saeed_choobani In developing countries, content needs to be snackable and inherently mobile, as that’s the only screen for many. #cmworld

@jaybaer

 

.@markwschaefer in a way started it. So @jaybaer any ideas how to measure qualitatively social media efforts? #cmworld

@NenadSenic

 

@CMIContent Hey, hey 😉 Sorry to be so sporadic today! Tweetdeck let me down. #cmworld

@carmenhill

 

@CTrappe good answer! #cmworld

@NaoMediaCo

 

.@jkennedy93 My 4 favorite podcasts: This American Life, The Beancast, This Old Marketing, Marketing Over Coffee #cmworld

@jaybaer

 

@carmenhill Mine too! Hard when I needed it for this! Good thing for other options! #CMWorld

@cmcphillips

 

@carmenhill Sigh… I had that problem a couple weeks ago. Talk about bad timing. @CMIContent #cmworld

@JoshStAubin

 

@jaybaer In what low involvement category does the biggest opportunity lie for #contentmarketing? #usedcars? #insurance? #cmworld

@mikemyers614

 

@ei_jessica Excellent point Jessica! #cmworld

@mbti_estj

 

@jaybaer @jkennedy93 Love this list! #CMWorld

@CMIContent

 

@jaybaer do you think it’s better to be the interviewer as brand or interviewee? does interviewer role hurt thought leader role? #cmworld

@tracibrowne

 

 [snackable?] MT @jaybaer: .@saeed_choobani In developing countries, content needs to be snackable and inherently mobile… #cmworld

@TCoughlin

 

.@jkennedy93 BUT, I’m working on a super-secret project (will launch at CMW) about marketing podcasts. Totally fired up about it! #cmworld

@jaybaer

 

Tools are great, but remember to be #authentic http://t.co/NOCj32NB8G #contentmarketing #cmworld MT @ValaAfshar

@katelorenz

 

@NaoMediaCo Thanks. #CMWorld

@CTrappe

 

Got drawn in to an ad hoc meeting — sorry for missing #cmworld’s second act this morning!

@SFerika

 

@carmenhill @CMIContent Tweet tech makes or breaks the chat experience. Huge letdown sometimes, end up missing the best parts #cmworld

@NathanStrum

 

@mbti_estj Thank you very much! #cmworld

@ei_jessica

 

@jkennedy93 Great question! #CMWorld @jaybaer

@mojcamars

 

.@mikemyers614 Real estate is hugely untapped. In fact, I just finished writing Youtility for Real Estate. Will publish this fall. #cmworld

@jaybaer

 

@iSocialFanz @EmmaCunningham @CMIContent @JessMarranco @jaybaer It’s not efficient. #CMWorld

@SheldonCPF

 

@jaybaer @jkennedy93 Well I guess everyone needs to come to #CMWorld to hear Jay’s announcement! 🙂 http://www.contentmarketingworld.com

@CMIContent

 

@NathanStrum @carmenhill @CMIContent http://tweetchat.com is my preferred chat client. usually works. 😉 #cmworld

@alyssamazzina

 

With SoMe sites driving one-to-many from funding needs not likely to change, how can users and sites find a win-win? #cmworld

@PatrickHayslett

 

@jaybaer Good one. Good luck with it! #cmworld

@mikemyers614

 

Thanks to @jaybaer for joining us on our #CMWorld chat today on #contentmarketing and #socialmedia!

@CMIContent

 

Thanks for the chat @CMIContent & @jaybaer!! #CMWorld

@lttlewys

 

@SheldonCPF @iSocialFanz @CMIContent @JessMarranco @jaybaer So what do you suggest? #cmworld

@EmmaCunningham

 

super-secret project? what a tease. 🙂 @jaybaer #cmworld

@katebourland

 

@CMIContent @jaybaer we’ll be there, can’t wait to meet some of you for the first time. #CMWorld

@shareist

 

.@TCoughlin Snackable = super concise. Tumblr vs. blog. Lots of photos. #cmworld

@jaybaer

 

@JoshStAubin @jaybaer Some of problem has to do w/ ppl think #SoMe is strateg, it’s a distrib vehicle that pushes out your content #cmworld

@SusynEliseDuris

 

@shareist @jaybaer Awesome, can’t wait! #CMWorld

@CMIContent

 

@lttlewys sadly, I had to miss #CMWorld today. Thanks fort he mention though. It’s always good to hear from you.

@kmullett

 

 “@jaybaer: In dev. countries, content needs to be snackable & inherently mobile, as that’s the only screen for many. #cmworld” Not sure…

@Liliholl

 

@jaybaer we’d love to have you speak on social media @theforwardthinker. September in New York and there’s a Yankees game involved. #cmworld

@ei_sarah

 

Retweeting great tips from the @CMIContent’s #CMWorld Q&A today!

@leahbbishop

 

@jaybaer How do you effectively distribute content so that the right content gets seen by the right people on the right platform? #cmworld

@ContentExpress

 

On next wk’s #CMWorld twitter chat we talk adaptive content w/@jennylmagic & @melissabreker! http://contentmarketingworld.com/cmworld-twitter-chats/

@CMIContent

 

@alyssamazzina @carmenhill @CMIContent Thank you for the suggestion! #cmworld

@NathanStrum

 

@EmmaCunningham @iSocialFanz @CMIContent @JessMarranco @jaybaer Know who the #Biz before you condemn them. #CMWorld

@SheldonCPF

 

.@ei_sarah Thanks! Alas, I’m booked all of September. Next time. http://www.jaybaer.com for speaking info. #cmworld

@jaybaer

 

@CMIContent @jaybaer Thank you both! #cmworld

@mikemyers614

 

ContentWRX is sponsoring Content Marketing World in Cleveland Sept. 8-11. Join us! #cmworld http://ow.ly/zsAdb

@ContentWRX

 

 (Shameless Plug) I’d love your feedback on my podcast @GetSocialHealth http://ow.ly/zIjjj #CMWorld Excited about your Top Secret project

@jkennedy93

 

@jaybaer Thank you, thank you! #CMWorld

@cmcphillips

 

@SheldonCPF @iSocialFanz @CMIContent @JessMarranco @jaybaer Want to give me an example? #cmworld

@EmmaCunningham

 

@CMIContent as always, a great chat today! Thank you #cmworld

@tracibrowne

 

No surprise that #CMworld chat w/ @CMIContent & @jaybaer was inspiring and insightful today… Thank you guys for that!

@iSocialFanz

 

Find more info on @jaybaer – visit his website: http://www.convinceandconvert.com #CMWorld

@CMIContent

 

Great chat – went by fast! TY @CMIContent for hosting consistently useful ones #cmworld

@PatrickHayslett

 

Great convo with @CMIContent and @jaybaer during #CMWorld chat today on #contentmarketing and #socialmedia!

@isaacdturnerjr

 

Thanks, Jay! @jaybaer #cmworld

@colinmhaas

 

Thanks everyone! It was terrific chatting with you. See you in Cleveland. And thanks to @CMIContent for hosting. #cmworld

@jaybaer

 

Thanks for a great chat today @JayBaer – made for an excellent first impression of the chat! Will be sure to join again #cmworld

@NathanStrum

 

Thx @jaybaer and @CMIContent for all the great #contentmarketing info today! #CMWorld

@shareist

 

If @jaybaer happened to miss your question (doubtful, but just in case) email cathy[at]http://t.co/RnNbBkmevG. We’ll follow up! #CMWorld

@CMIContent

 

Thanks @jaybaer and @CMIContent for another great #cmworld. #cmworld

@SusynEliseDuris

 

@bldchris Same here.. I’m anti just finding 1 tool to do the work.. I like to use many tools for many different reasons! #CMWorld

@iSocialFanz

 

@EmmaCunningham @PatrickHayslett Fantastic chatting!! Great insights!! See you both nxt week!! #CMWorld

@lttlewys

 

@EmmaCunningham @iSocialFanz @CMIContent @JessMarranco @jaybaer Me. Iown my own app #Biz with a support of one! #CMWorld

@SheldonCPF

 

Great chat today Jay – really enjoyed all your insight. Have a great week! #cmworld

@JoshStAubin

 

Great chat today! So many resources and ideas to follow-up on! Thanks @CMIContent @jaybaer #cmworld

@katelynahern02

 

Thanks. Some great insight here @jaybaer @CMIContent #cmworld

@katebourland

 

See @jaybaer + 100 other speakers at #CMWorld in Sept! Join us in #CLE: http://t.co/g3NJdAbCQ6. #contentmarketing CMWSOCIAL saves you $100!

@CMIContent

 

@lttlewys @EmmaCunningham You too! #cmworld

@PatrickHayslett

 

All signed up for #CMWorld and it’s my first year attending. I hope I won’t be too star struck by all the awesome speakers.

@WesQuintin

 

@TheNameIsCasie @jaybaer 🙂 Sorry for the panic — Had a great time chatting on #cmworld today & definitely excited for #bufferchat!

@nmillerbooks

 

@SheldonCPF @iSocialFanz @CMIContent @JessMarranco @jaybaer If you post the same content, why would I follow you multiple places? #cmworld

@EmmaCunningham

 

@custom_publish Thanks for the follow, Karen – hopefully we will see you at #CMWorld!

@wrightsmedia

 

Content should be ‘snackable’ everywhere #cmworld The view on how “developing countries” consume, needs proper research!

@Liliholl7

 

.@CMIContent @jaybaer Great #cmworld chat today! Thanks! : ] If there are any sales pros here, check out #ProspectingChat this Thurs!

@aktetreault

 

#Biz also need to remember its a global game now! Stay up late and see what the other side of the world offers! #CMWorld

@SheldonCPF

 

@jaybaer re: .@TCoughlin Snackable = super concise. Tumblr vs. blog. Lots of photos. #cmworld > However, a blog *could* be “snackable” too.

@IanGertler

 

@SheldonCPF @iSocialFanz @CMIContent @JessMarranco @jaybaer Not trying to be a jerk, I’m honestly asking what the incentive is. #cmworld

@EmmaCunningham

 

Thanks for commiserating! @JoshStAubin @nathanstrum @cmcphillips // And thanks for reminder about tweetchat, @alyssamazzina. #cmworld

@carmenhill

 

@WesQuintin YES! Thrilled to hear it, Wes! Thank you! #CMWorld

@CMIContent

 

.@jaybaer You have me intrigued with your super secret podcast marketing project. I’m all ears! #CMWorld

@pamelamuldoon

 

@iSocialFanz Just like everything else, variety allows you to see a bigger picture and expand your horizons. @bldchris #cmworld

@JoshStAubin

 

@carmenhill @JoshStAubin @nathanstrum @cmcphillips @alyssamazzina Don’t forget – @joepulizzi loves tchat.io. #CMWorld

@cmcphillips

 

@CMIContent A5: we love @sproutsocial and @buffer. Those two are like a one-two punch for social media management #CMWorld

@NaoMediaCo

 

@pamelamuldoon @jaybaer We figured your ears perked up when you heard that. 🙂 #CMWorld

@CMIContent

 

A3] Here are 53 content marketing metrics http://ow.ly/zIaBG #cmworld #metriccs via @heidicohen

@katebourland

 

Snackable content #CMWorld #anybodywantapeanut .@jaybaer http://t.co/Pg8Nl9Jph5

@Mark_Markets

 

@EmmaCunningham @iSocialFanz @CMIContent @JessMarrancoI don’t have the same crowd on any of my platform. Low cross talk. #CMWorld

@SheldonCPF

 

Really enjoyed participating today and hearing everyone’s insights! Thank you all. #cmworld

@ei_jessica

 

@NaoMediaCo Oh love that — “one-two punch” 🙂 That’s fantastic! 🙂 #Cmworld -Nicole

@buffer

 

Now to sort through the 50 new tabs I opened clicking links during #CMWorld chat.

@alyssamazzina

 

@SusynEliseDuris @jaybaer Agreed. They use it as a broadcasting channel, not a conversation tool. It’s for much more than talking. #cmworld

@JoshStAubin

 

@CMIContent A2: either or. whatever fits your objectives and goals. #cmworld

@NaoMediaCo

 

@alyssamazzina Ha! We understand! 🙂 #CMWorld

@CMIContent

 

@ei_jessica Thank YOU, Jessica! Great to see you! #CMWorld

@CMIContent

 

@jaybaer Tnx. We’ve gotten huge lack of pure #content on persian web and there are just few Content Providing Services here. #cmworld

@saeed_choobani

 

Wow so many amazing insights in today’s #cmworld chat – Huge shoutout to the amazing @jaybaer for all his wisdom! 🙂

@nmillerbooks

 

@CMIContent A1: ABSOLUTELY! They should be working together as social media and content marketing go hand in hand. #CMWorld

@NaoMediaCo

 

A8-Always learning! My son ask me “When I will stop going to school?” My response “Never!” #CMWorld

@SheldonCPF

 

Content Distribution: Why Content Curation Beats Search http://www.orbitmedia.com/blog/content-curation/ via @orbiteers cc @leeodden @pegfitzpatrick #cmworld

@heidicohen

 

@nmillerbooks @jaybaer Thanks for joining us, Nicole! Hope to see you next week! #CMWorld

@CMIContent

 

So much valuable advice in today’s #cmworld chat. Thanks @jaybaer and @CMIContent for a great chat.

@NaoMediaCo

 

@EmmaCunningham @iSocialFanz @CMIContent @JessMarrancoHow many people do you know follow every product on every outlet? #CMWorld

@SheldonCPF

 

@kenericson Hi Ken! How are you enjoying the new position? Will you be at #CMWorld again this year?

@carmenhill

 

@ChrisQueso sup, boss man! #Cmworld

@NaoMediaCo

 

Smart shift! MT @jaybaer: A8. I foresee brands building more content/social connections based on topics rather than brand itself. #cmworld

@getLittleBird