Social Selling: A #CMWorld Twitter Chat with Tom Martin

CaptureWith the popularity of social media, more brands are using social as a sales channel. Tom Martin joined our recent #CMWorld Twitter chat to help us understand the science of social selling when trying to connect with your prospects and customers.

See more from Tom when he presents Social Seduction — How to Use Content to Tease Your Way to More Sales with Social Selling at Content Marketing World.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: How does social selling differ from traditional sales prospecting? What are pros/cons of social selling? #CMWorld

A1: It really doesn’t – same basic principles but on digital platforms but scales in a way traditional selling never could. #cmworld

@TomMartin

a1: if done correctly, there’s more personalized consumer data on social #cmworld

@mordecaiholtz

#CMWorld, the benefit of social selling is connections can learn A LOT before actually meeting. #SocialSelling

@Magnani_Dot_Com

A1: Cons of #SocialSelling = you’re talking in a public square so your mistakes are seen by many. #cmworld

@TomMartin

What it dew, folkadoodledoos?!? #CMWorld

@Mr_McFly

A1 Social selling is more about the relationships & trust built than the selling of the widget #CMWorld https://twitter.com/CMIContent/status/636207673948528640

@SocialMichelleR

A date w/ the #CMWorld community and @TomMartin! Great idea 🙂 https://twitter.com/cmicontent/status/636206922857775105

@KDHungerford

A1: We believe #socialselling is about engaging/informing prospects, not selling them. It’s all upside for #smallbiz. #CMWorld

@bentoakmktg

A1. More about relationships before offer. Pro: Done right, only offer to qualified, existing trust. Con: Easy to put-off. #CMWorld

@UXcelsior

A1: Social selling is selling your personality, your person. Traditional sales is blasting whatever you want, whenever you can. #cmworld

@SolomonSolves

A1: The only difference btwn social and traditional selling is social media #CMWorld

@connieurway

A1. Con of social selling: Hard to have a private conversation. #CMWorld

@revaminkoff

Pro of social selling is that it happens 24 hours a day. Con of social selling is that it happens 24 hours a day #CMWorld

@GingerSnapWorks

A1: Social selling is less pushy Pro: Analytics + Community Con: takes longer to create an impact in sales #CMWorld

@ThinkSEM

A1: potential con = social selling can take a looooong time. Patience can be hard. #cmworld

@AndreaFryrear

#cmworld A1 It’s a nice way to stay informed and connected with your customer base without having the phone glued to your ear. #cmworld

@shhh

A1 A con though is #SocialSelling doesn’t lend itself to a traditional funnel. Users come and go, so organizing can be challenging. #CMWorld

@Magnani_Dot_Com

A1. It contemplates the self-sufficient (self-educated) buyer. #cmworld

@KipMeacham

A1: Social selling allow you to skip a few steps, since you can learn the background and hopefully already have a relationship #CMWorld

@AccelityMktg

@CMIContent a1: Pro & con: you word things differently when things are ‘social’ instead of 1:1 #cmworld

@SurveyGizmo

A1: Social selling is listening to conversations & building relationships in an authentic manner by offering thoughtful content #cmworld

@LaToyaReports

Hi #cmworld! Creative content developer and marketer by day, by night: home among crows. 🙂

@Serious_Vanity

A1 Social selling is very much about relationship building. You give several times before asking for anything & offer genuine help #cmworld

@lifeofaworkgirl

A1 Social selling isn’t “selling.” It’s listening, responding and being a source for consumers’ needs. It’s more personalized #cmworld

@LUCYrk78

Social media doesn’t have much point if it’s not helping you either serve existing customers or get new ones. #CMWorld

@revaminkoff

A1: I also feel like the vast amounts of data on social help you learn more about prospects, turning “cold calls” a little warmer #CMWorld

@EvanLePage

A1) Pros: You have the potential to reach a huuuuge audience and anyone can do it! #cmworld

@MissSarahQ

A1) #SocialSelling takes more time and patience. You’re building long-term relationships first and foremost. #CMWorld

@MSLJim

@CMIContent A1. Social selling is a new word for sales prospecting. Now it’s all about developing relationships via digital first. #CMWorld

@Pearl_Capital

A1: SoMe is always on. That’s a pro and a con. Still better than cold calling (for both parties). #CMWorld

@mikemyers614

A1: Having a strong relationship with customers is what works well to sell items via SM, but that relationship takes time to build. #cmworld

@netvantage
@CMIContent @CrowdContent I have to admit, I haven’t listened to BNL since…Leann Rimes was on top of the charts? LoL #CMWorld

@UXcelsior

A1) A sale is a sale. The big difference here is how long it takes to be completed & how strong the relationship w/ the customer is. #CMWorld

@Liliholl

A1: Social media is not the place for the hard sell. Listen and offer value. #cmworld

@LaToyaReports

A visual reference for #CMWorld. This is us. http://t.co/XdjI0Vz8kZ

@BrandedCartoons

being really good at social selling is like manning the register, cust service phone, and on the sales floor 24hrs a day #CMWorld

@Bizapalooza

A1: Nearly all conversations are public when socially selling. Its a lot harder to A/B test different ideas especially around price #CMWorld

@y_niche

Social selling is more relationship-based, rather than in-store. Pro: very public, Con: very public. #CMWorld https://twitter.com/CMIContent/status/636207673948528640

@AmberOoley

@CMIContent Q1: Any error is amplified and immediate — makes social selling risky. #CMWorld

@adam_s_levy

A1: Enterprises can Reduce cost by helping people strengthen relationship and create a “Viral” longing for products #cmworld

@sharmasights

@ThinkSEM Wow that’s a great tag! Especially the evolve part… #CMWorld

@Pearl_Capital

@UXcelsior @CrowdContent ha ha ha well get ready because in two weeks, you’ll be jamming with us! #cmworld

@CMIContent

a1: Pro of #socialselling is there are more people to call you out for how well you do, be it god or bad. #cmworld

@SurveyGizmo

@y_niche good point! #CMWorld

@ThinkSEM

@heidicohen Improve Your Content Based On 2.6 Billion Social Media Shares http://bit.ly/1WPbBPM … #cmworld http://t.co/bCxub6UFrv

@bigcontentdaily

A1: #SocialSelling is listening to convos, getting to know your audience and then engaging w/ them in the right way #CMWorld

@thegreat_gabbby

A1: Social selling is more about interacting with your audience and building relationships. #cmworld

@wrightsmedia

To get good at social selling, you have to stop SELLING, and start being SOCIAL #CMWorld

@GingerSnapWorks

@GingerSnapWorks It will suck you in! Every time! #CMWorld

@Pearl_Capital

+1 You need to put in the time to see the payoff. But the payoff can be big #CMWorld http://twitter.com/ThinkSEM/status/636208096298311681

@EvanLePage

A1 Pros: you learn what you need to do easier, directly from the people that matter most. You build loyal consumers for longer #cmworld

@LUCYrk78

@BrandedCartoons which one is you? lol #cmworld

@CMIContent

Q1: With social selling, you can reach more potential customers than traditional selling, in a shorter amount of time #cmworld #leads

@MarketerGizmo

A1. Social selling is all about relationships. #CMWorld

@revaminkoff

A1: Softer sell, emerges organically out of a repoire and relationship built over time #CMWorld #CMWorld http://twitter.com/CMIContent/status/636207673948528640

@KDADouglas

A1. Buyers R 2/3s of the way through their journey before u get 2 directly engage. Social selling gets UR voice into the convo. #cmworld

@KipMeacham

Three words for #CMWorld? Listen. Learn. Lead.

@KyleAkerman

A1: Social selling lets you interact more w/ customers, build trust, & maintain relationships more than traditional selling #cmworld

@nikktto

@fouad_khafaga Us too! #CMWorld

@Pearl_Capital

A1 To say social selling is relationship based and that traditional sales isn’t, is a fallacy. All sales = relationships #CMWorld

@Magnani_Dot_Com

There are only so many times you can tweet “Click here & buy”. Social selling is about “Here, let me solve your problem” #CMWorld

@GingerSnapWorks

Hello everyone for Toronto! http://gph.is/1dxfdS8?tc=1 via @giphy #CMWorld

@ideakid88

a1. #socialselling all bout bein’ rill #cmworld

@SurveyGizmo

@CMIContent A1: Reaching a large audience can be both a pro and a con! #cmworld

@ExperianDQSteph

a1: just the social medium e.g. I have bots running which do “social selling” via automation. a human is sometimes irrelevant #cmworld

@nogribin

Social selling is just like selling before social was Social. #cmworld

@BrandedCartoons

A1) Pros: Social get customers to a good point on the buying funnel then your sales reps need to take over. #CMWorld

@Liliholl

@CMIContent You bet we have it on repeat! @UXcelsior 2 weeks! Learn it, love it 🙂 #cmworld

@CrowdContent

A1: Social selling tends to be inconsistent. Users can come and go, so it’s important to captivate them with grade A content #cmworld

@CaptContent

A1b) #SocialSelling has a bad rap: It’s not forcing sales through social media, it’s selling in a socially responsible manner. #CMWorld

@MSLJim

Very true. Difference is in how they are formed, maintained. #CMWorld https://twitter.com/Magnani_Dot_Com/status/636208775909797889

@mikemyers614

A1) Social asks, traditional tells. #cmworld

@Serious_Vanity

@GingerSnapWorks Exactly! It speaks to customers pain point, not salesperson’s’ quota #cmworld

@SurveyGizmo

A1 Social selling is responding to peoples wants. Pro actively listening & evolving to the customers needs #cmworld

@lifeofaworkgirl

@revaminkoff Yes! It definitely is! Before AND after the sale (at least the best know that) #CMWorld @CMIContent

@Pearl_Capital

A1: Pro: You can get a deeper understanding of your audience by looking into their associations by using social listening tools #CMWorld

@thegreat_gabbby

@TomMartin don’t you dare! We’ve been waiting for this chat with you! 🙂 @SFerika @KDHungerford #cmworld

@CMIContent

I like that – captivate, from @CaptContent #CMWorld https://twitter.com/CaptContent/status/636208886169632768

@GingerSnapWorks

@Magnani_Dot_Com Agreed, but hopefully in social selling there’s already a start to a relationship before you get to the sell point #CMWorld

@AccelityMktg

@mikemyers614 Exactly, which a tactical level and not strategical. You have to be present in all forms of sales. #CMWorld

@Magnani_Dot_Com

Yessss! #CMWorld https://twitter.com/ThinkSEM/status/636208096298311681

@ideakid88

A1: you can make friends while social selling…not as easy during traditional sales. car salesperson = not my friend. #cmworld

@AndreaFryrear

@GingerSnapWorks Yep! Great point Ging! #CMWorld

@Pearl_Capital

@CMIContent #socialselling lets you interact with prospects when you know they’re already engaged! #CMworld (cc.@ctmyers02 @jcmarcell)

@Marketwired

Responsible to maintain social relationships & respect your audience/community 👍#CMWorld https://twitter.com/MSLJim/status/636208923549298688

@UXcelsior

@CMIContent one of the things I like to do in terms of sales follow up is connect via LinkedIn. #cmworld

@TracyOClair

Very true, your marketing strategy should anticipate the fact that it may not take off right away. #CMWorld https://twitter.com/AndreaFryrear/status/636208102870765568

@CaptContent

A1 #SocialSelling is not about selling – it’s about building relationships #ROR #CMWorld https://twitter.com/CMIContent/status/636207673948528640

@JSDConsulting

Q2: What are some limitations with connecting via social media? How do you move the conversation offline?#CMWorld

A:1) normal selling is about how persuasive and skilled the sales person is , social selling is about the customer story #cmworld

@fouad_khafaga

A1: #cmworld With Social Selling it’s like a stage. Onlookers can be a potential customer.

@sharmasights

A1) The length of time #inbound takes over traditional can be both the biggest pro when it builds loyalty and the biggest con. #cmworld

@Serious_Vanity

A1: social selling isn’t selling, it’s 1st social engagement to build trust #cmworld https://twitter.com/CMIContent/status/636208612457730048

@amywhiggins

Yes, please @CMIContent Q2: What are some limitations with connecting via social media? How do you move the conversation offline? #CMWorld

@BrandedCartoons

@lifeofaworkgirl LISTENING is key! #CMworld

@Pearl_Capital

Rather than pain point, look to ASPIRATION, the light at the end of tunnel not how awful it is in the tunnel #CMWorld @SurveyGizmo

@GingerSnapWorks

Great point! #CMWorld https://twitter.com/sharmasights/status/636209260146257920

@AccelityMktg

@CMIContent A1: #SocialSelling allows you to extend your audience network in an unfathomable way–and relationships are still vital #CMWorld

@Perfect_Search

Another thing I like to do is connect with people via my personal profiles and share my personal story. #socialselling #cmworld

@TracyOClair

A2: IMO biggest limitation is attention. Now that #SocialSelling is in vogue lots of noise and folks doing wrong. #cmworld

@TomMartin

A2: Limitations of social media: everything is real-time – one hiccup and it can damage you severely. #cmworld

@SolomonSolves

A2. It’s important to be asking the right questions to move the convo offline. What’s your email? Message us here. Give us a call. #CMWorld

@revaminkoff

A1 Social selling is a different mindset. Put social first and hope eventually to close sales through relationships. Soft sell. #CMWorld

@JKatzaman

A2) It’s harder to get leads, but a smart campaign can overcome this. Push people to blog content etc, then gain the lead that way #cmworld

@MissSarahQ

A2: The noise and misguided efforts causing prospects to close the social door. Bad for future of #SocialSelling #cmworld

@TomMartin

@MikeHale Yes, but the idea that reaching more = better isn’t always the case. Social selling should be about optimized engagements #CMWorld

@Magnani_Dot_Com

A1) #socialselling is about driving communities and building long term relationships real buying audiences #cmworld

@TajFirstBase

Why was Avon & Tupperware so successful? SHOPPING WITH FRIENDS. Any biz can create that feeling with social selling #CMWorld

@GingerSnapWorks

#cmworld A2 You don’t stop meeting your friends just because you’re chatting on Twitter. Establish a relationship, then meet up! #cmworld

@shhh

A2: The typical track would be to get them onto your website, then to sign up for a demo or some other lead generation, right? #CMWorld

@ScottIsSterling

A2 Trying to form a face-to-face relationship is the trickiest step #CMWorld

@AccelityMktg

A2) It’s hard to build trust when you’re not making eye-to-eye contact. No physical cues. Anyone can SAY they’re interested. #cmworld

@Serious_Vanity

A2: A limitation is starting that initial conversation. Once you have done that, build the relationship & give them some love! #CMWorld

@thegreat_gabbby

@CMIContent A2: Character limits and lots of noise. You must build a relationship if you want it to move offline. #CMWorld

@ExperianDQSteph

A2 People equate F2F time as you being more accessible/interested in them at times. #cmworld Then they can see they’ve got your full attn

@LUCYrk78

A2: Limitations include audience getting distracted. You may have their attention for a while, but they move on. Capture them quick #cmworld

@ThinkSEM

A1: #SocialSelling is about opening, not closing. Pro: Sales understands their prospects better. Con: You rely on marketing more. #CMWorld

@GregHyer

A2 Completing the sale rarely happens in social. We have to compel customers to follow us off the network #CMWorld https://twitter.com/CMIContent/status/636209194085945344

@SocialMichelleR

A2: Limitation: sometimes it takes a few minutes to be able to answer a customer, when they wanted an answer in 30 seconds. #cmworld

@netvantage

@TomMartin how so, what are they doing wrong? #cmworld

@TOCmedia

A2: it’s all about comfort. Be comfortable, then move the friendship offline #cmworld https://twitter.com/CMIContent/status/636209194085945344

@amywhiggins

A2: To move the convo offline, build a relationship FIRST online… then use Social Recon to find opps to create offline convos #cmworld

@TomMartin

A2. Be personal and be 1:1 wherever possible. #CMWorld

@revaminkoff

@CMIContent A2. Sometimes it can be hard to connect with the right person via SM (a different contact at company may be needed) #cmworld

@Pearl_Capital

@GingerSnapWorks great point! #cmworld

@CMIContent

Well put! Social selling can’t always be a “buy here” ad, it should address answers to user’s problems #CMWorld https://twitter.com/GingerSnapWorks/status/636208812475740160

@CaptContent

Connecting on #socialmedia requires reinforcing the relationship right away. And, it is hard to directly interact. #CMWorld

@bentoakmktg

@CMIContent A2: While it’s super easy to initially connect on social media, establishing an effective personal relationship is hard #CMWorld

@Perfect_Search

@CMIContent A2 Having a phone number helps get the conversation offline and gets more to the heart of customer’s need #cmworld

@SurveyGizmo

A2) Limitations: not everyone is on social media and it’s always good to create the bond with customers in person, if possible. #CMWorld

@Liliholl

There’s character limits, noise and it’s all real-time. Private messages + phone calls are useful. #cmworld https://twitter.com/CMIContent/status/636209194085945344

@AmberOoley

A2: It can be easy to neglect online relationships. Forging IRL meetings cements things, makes people more real. #cmworld

@AndreaFryrear

A2. Create relevant value (to be consumed) and offer a non-threatening venue to offer more value & learning (to be engaged). #cmworld

@KipMeacham

@TomMartin many still learning how to use #socailmedia for #socialselling #CMWorld

@JSDConsulting

@LUCYrk78 you hit the nail on the head “personalized” #cmworld

@amywhiggins

A2 Imo you need to move it offline if consumers want you to-learn how people like to communicate than do that. Don’t force it #cmworld

@LUCYrk78

A1: social selling is about building trust and establishing relationships. This can take a long time. #cmworld https://twitter.com/cmicontent/status/636207673948528640

@YesSharleen

You have to have a system that takes people from social to a nurture/engage process. #CMWorld https://twitter.com/CMIContent/status/636209194085945344

@GingerSnapWorks

A2: A limitation of connecting via #SoMe is it takes longer, requires more patience to build a relationship (but it’s worth it). #CMWorld

@mikemyers614

@TOCmedia #1 mistake is moving to “sell language” too fast. They’re impatient and that doesn’t work in #SocialSelling #cmworld

@TomMartin

Great question! #CMWorld #SocialSelling https://twitter.com/CMIContent/status/636207673948528640

@Marketwired

A2: Once that relationship is established, it is much easier to take offline by building that rapport #CMWorld

@thegreat_gabbby

A1 b: Cons: in traditional selling you know you’re being sold to, social selling can seem a bit under handed #CMWorld https://twitter.com/CMIContent/status/636207673948528640

@KDADouglas

A2 People don’t want to be “sold” to on social. You have to build a relationship 1st. Move it to email, LinkedIn or even a call #cmworld

@lifeofaworkgirl

A2) Finding which channels your best customers are on, especially when it isn’t a platform you’re focused on. #CMWorld

@MikeHale

A2. Use social as a touch point to initiate conversation. Feel out your prospect, then ask to email. Put their needs 1st. #CMWorld

@UXcelsior

@nogribin SM is certainly requirement of socialselling but it’s not the be all and end all. It needs relationships as well as tech. #CMWorld

@MSLJim

A2. Step 1: Move the convo to 1:1. Step 2: Move the convo offline. #CMWorld

@revaminkoff

@lifeofaworkgirl Very true! Social media’s purpose isn’t to make a sale; it’s to build a relationship. #cmworld

@SolomonSolves

@EvanLePage true but phone/email easiest to ignore you #CMWorld

@TomMartin

A1) Social selling is not simply just selling! It is social, human and does not have a car salesman’s approach. #CMWorld

@ideakid88

The topic in #CMWorld this morning is social selling. Come join the conversation with your questions or expertise! https://twitter.com/Magnani_Dot_Com/status/636208775909797889

@UnionMetrics

“oh Amy, Twitter doesn’t work. I tweeted my $10K coaching program and no one bought”. Of course not. All sales need trust #CMWorld

@GingerSnapWorks

@lifeofaworkgirl I agree as far as pitch or offer, depending on scale. I’m fine w/product offers at the end of chat/webinar/etc. #CMWorld

@UXcelsior

A2: The biggest limitation with connecting via social media is that people don’t see it as a relationship but as a connection #CMWorld

@AllWrightKaren

Not everyone wants to get on the phone – period. ever. esp younger gen. #CMWorld

@revaminkoff

Great answer! Social media is harder to get leads, which begs for a better marketing strategy. #CMWorld https://twitter.com/MissSarahQ/status/636209477616828416

@CaptContent

A2. Then staff those venues you create with your most vibrant value creators. Then patiently wait. #cmworld

@KipMeacham

Q2: On #socialmedia you’re reaching people at all different stages of the funnel. Building relationships take time and patience #cmworld

@MarketerGizmo

By offline you mean…communicating for realsies? Gross. #cmworld

@BrandedCartoons

A2: Industry resources like @CMIContent are a great way to connect and form relationships IRL (thanks for that, BTW). #CMWorld

@mikemyers614

A2: One limitation for social is that to build relationships, you need to “be” there – automated posts won’t do the work for you #cmworld

@ardath421

@TomMartin – I love the phrase “social recon.” Much less threatening than stalking 🙂 #cmworld

@AndreaFryrear

Sales = trust. Use social to build the trust NOT close the sale. #CMWorld

@GingerSnapWorks

A:2) @CMIContent the magic answer it depends on the medium & the customer. right tools at the right time, EDM, DM ,Call to action. #cmworld

@fouad_khafaga

@UXcelsior tell your story #storytelling and pull prospects/clients to you, don’t just push/ broadcast #CMWorld reverse role

@JSDConsulting

A2: @orbiteers & @Crestodina do a great job of moving people from social to monthly #WineWeb events. #CMWorld

@KyleAkerman

A2: Birds of feather will flock together. It takes two to tango. Conversations should be trust builder #cmworld

@sharmasights

A2 You should be able to convey yourself online/offline as the same. Not everyone does this though. #CMWorld

@Magnani_Dot_Com

A2: All conversation is for public consumption. Make one mistake and you can lose brand equity and reputation. #CMWorld

@y_niche

I think the less you focus on trying to “do social selling” and the more you focus on building relationships, it works better 🙂 #cmworld

@LUCYrk78

A1: It’s about persuasion & building trust. Takes a little longer but can be more rewarding #cmworld

@JonTromans

Social selling gets into the heart of how people talk about products and bond over brands #CMWorld

@goodvidio

@TomMartin Agreed! The public nature of social adds a degree of pressure, prompting responses #cmworld

@EvanLePage

@thegreat_gabbby Yes so true! It becomes less invasive when you approach regarding sales. #CMWorld

@Pearl_Capital

@KyleAkerman I pop in on occasion 😀 #CMWorld

@MikeHale

@ideakid88 well unless it’s a really GOOD car salesman 😉 #cmworld

@TomMartin

A2 Moving the conversation offline, however, is easier. Look for conferences or events users are attending and meet them there. #CMWorld

@Magnani_Dot_Com

A2: It’s easier for people to ignore you on social or even completely miss the message as it’s so fast paced #CMWorld http://twitter.com/CMIContent/status/636209194085945344

@KDADouglas

@y_niche so true.. but it helps filter good from bad #CMWorld keeps #brand on point 😉

@JSDConsulting

A2: Communicating to an extent in social media. Generate offline by inviting prospects via phone, email #CMWorld

@connieurway

I’m old and still don’t like it! 🙂 #CMWorld https://twitter.com/revaminkoff/status/636210145618460672

@LUCYrk78

@mikemyers614 #SoMe… Never saw that before! Is that a popular abbreviation for social media? #CMWorld

@Pearl_Capital

Yup. Sales teams shouldn’t migrate to social. They should partner w/marketing to enter conversation #CMWorld https://twitter.com/JSDConsulting/status/636210241395421184

@UXcelsior

A2 Social selling is all about common ground, so if you find an even your audience is going to , you should be there too. #CMWorld

@Magnani_Dot_Com

A2: Social media is constantly being populated by your competitors, so you need to be able to stand out with killer content! #CMWorld

@CaptContent

Bringing “back to site” is big challenge for marketers. If you’re consistent & content is compelling, your audience should follow. #cmworld

@CrowdContent

@AndreaFryrear LOL until you’ve been recon’d and see the report 😉 #CMWorld

@TomMartin

A2: Use social as a tool to ‘seduce’ your sales prospects, convince them that your solution is the best option, direct them there! #CMWorld

@LDigitalist

Twitter is not your cash register. Attract, nurture, engage on social. and then have an offline sales process #CMWorld

@GingerSnapWorks

@Pearl_Capital Maybe only at my house 🙂 #CMWorld

@mikemyers614

Why do we think about it as social selling? Why not just social business? “Selling” is wrong connotation IMO #cmworld

@ardath421

@LUCYrk78 @revaminkoff lol #cmworld

@CMIContent

A2: Weak professional brands hinder #SocialSelling. Create customer-facing profiles and strive to be an industry thought leader. #CMWorld

@GregHyer

@ardath421 Cha-ching! #cmworld

@shhh

A2: Once you build rapport, it’s much easier to ask for email, phone number or even set up an in-person convo if they are close by! #CMWorld

@thegreat_gabbby

A2 Don’t get down in the weeds on social. Keep conversation broad and short. Set detailed discussion for offline.’ #CMWorld

@JKatzaman

@GingerSnapWorks that’s so true! #CMWorld

@ThinkSEM

A2) Knowing which channels to use for your audience – and when to try new ones. #CMWorld

@MSLJim

@Magnani_Dot_Com I agree especially when you have multiple community managers. #cmworld

@TracyOClair

That’s me…the “not wanting to get on the phone”, not the younger gen…lol. #CMworld https://twitter.com/revaminkoff/status/636210145618460672

@JeremyBednarski

A2) Social is a great lead generation tool. If you get customers interacting there, you have started well, then make the call. #CMWorld

@Liliholl

@UXcelsior sales & marketing should def working together more #CMWorld well said Sir

@JSDConsulting

Q3: What are some tools or software that can help connect your CRM, marketing automation and social? #CMWorld

A2: Remember that offline conversation is ALSO a social act. #MoreSocialSameAmountOfMedia #CMWorld

@Mr_McFly

@lifeofaworkgirl Exactly! The relationship is key! Providing value ahead of sale & nurturing is the big diff. w/social #CMWorld

@UXcelsior

A2: Main limitations are not being able to hear a voice, the tone & inflections. Take it off SM by asking “can I call you?” #cmworld

@JonTromans

Love it @GingerSnap Works: “Twitter is not your cash register.” #cmworld

@AndreaFryrear

Also only social sell on the relevant network in the first place. B2B should not be on Pinterest or Instagram. #CMWorld

@revaminkoff

@shhh 🙂 #CMWorld

@ardath421

@CMIContent While social media works for initial contact & general relationship maintenance 1-1 contact is vital for a relationship #CMWorld

@Perfect_Search

A3. Smart people on your team. #cmworld

@KipMeacham

@peace_reddy you need to pay attention to #CMWorld They are talking social selling.

@AndreeaC_T

@thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@TomMartin

@TracyOClair This comes into the trickier territory of “one brand, one voice”, which, of course, everyone should do. #CMWorld

@Magnani_Dot_Com

@KipMeacham People are always the best tools. 🙂 #CMWorld

@revaminkoff

@UXcelsior So well said. And so often overlooked. #cmworld

@CrowdContent

A3: Now we’re dropping names. Personally, I vouch for @Marketo (for more complicated stuff) & @Hubspot (lower barrier to entry) #cmworld

@SolomonSolves

@Liliholl Yes! It is such a great recruitment tool for employees, too! #CMWorld

@Pearl_Capital

A3. (amended) Smart, TRAINED people on your team. #cmworld

@KipMeacham

A2) As a platform for spawning relationships, social media has no limitations. It is another way to connect with humans. #CMWorld

@ideakid88

@MSLJim and also knowing which channels to deepen the communication on #cmworld

@amywhiggins

@KipMeacham yes! #cmworld

@CMIContent

A3: We’re working on this now…would love to find an end-to-end solution, but there is no silver bullet. #CMWorld

@mikemyers614

A2: #cmworld Nurture Relationship – > Help people solve a problem -> ASK #cmworld

@sharmasights

People first! Could not agree more. #CMWorld Smart is the new black #socialselling https://twitter.com/KipMeacham/status/636210771249094656

@JSDConsulting

@TracyOClair @Magnani_Dot_Com Yes that is why one really great one does the job just right 😉 #CMWorld

@Pearl_Capital

A3. Many integrations from MailChimp to Hubspot to SalesForce. Pinpoint needs/scale/purpose. Research. Avoid over-automating #CMWorld

@UXcelsior

@JeremyBednarski @LUCYrk78 lol. I’ll modify: Not everyone wants to get on the phone. Ever. Period. #CMWorld

@revaminkoff

@MSLJim Yes! Sometimes not ever platform is right for your usage. #CMWorld

@Pearl_Capital

A3: We’re writing down suggestions as the answers roll in for this question. #cmworld

@netvantage

A3: Would love some recommendations! Been looking for some new programs! #CMWorld

@ThinkSEM

Who you calling a tool? Lol #cmworld https://twitter.com/KipMeacham/status/636210771249094656

@amywhiggins

Thrilled to be with .@JoePulizzi and .@CMIContent at #CMWorld next month. Join me! Code speakerguest saves you $100: http://www.contentmarketingworld.com/registration/?utm_source=cmi.media&utm_medium=urlshortener&utm_campaign=speakersm&utm_term=2015

@dominikgrau

I think @hubspot is a great tool to manage all those areas and connect all the dots #cmworld

@TajFirstBase

I’m a little biased, but I’d say Hootsuite with one of its CRM apps @CMIContent #cmworld http://ow.ly/RlWil

@EvanLePage

A3: I’m a small boutique shop – so I tend to use multiple services to build mkting automation/social selling machine #cmworld

@TomMartin

@JKatzaman Interesting analogy and so right, Jim! #CMWorld

@Pearl_Capital

A3 Marketo, Salesforce are huge for automation/CRM. Hootsuite/Sprout/Buffer for social. The big problem are legacy systems. #CMWorld

@Magnani_Dot_Com

@UXcelsior Can’t ever stress enough the fact you shouldn’t “over-automate.” Automation is only to help not replace an entire system #cmworld

@SolomonSolves

A3: I favor products that already integrate… MailChimp, WordPress, Gravity Forms, Nimble, and Zapier all help #cmworld

@TomMartin

@UXcelsior – Yes! “Avoid over-automating” #cmworld

@AndreaFryrear

A3 Buffer is great for social #CMWorld

@AccelityMktg

@netvantage that’s why this chat is so terrific. We all learn from each other! #cmworld

@CMIContent

Interesting to see all the concern around mistakes in social selling. Mistakes are possible in trad. selling and in other SoMe too. #CMworld

@JeremyBednarski

A3 @Zapier provides connections to all kinds of tools that you’re probably already using #cmworld

@SurveyGizmo

@ExperianDQSteph @CMIContent Yes, it’s all about building that connection that feels natural. #CMWorld

@sgoldberger12

A3: Technically API’s & @IFTTT Non Technically…. good motivated people #cmworld

@JonTromans

A3) @IFTTT and @zapier are great tools for connecting one system to another, sharing data, etc. #CMWorld

@MikeHale

A3. (amended again) Smart, trained, HUMBLE people. #cmworld

@KipMeacham

@JonTromans Great tip! Helps you understand each other better, and moves you closer to doing business together. #CMWorld

@CodexContent

@sharmasights Solve a problem or amplify a success #CMWorld

@NikkBishopSmit

. @UXcelsior Yes! #socialselling Needs a more holistic approach within the enterprise. #CMWorld

@MSLJim

We like @hootsuite for #smallbiz, a little pricey for some and doesn’t get the #SEO cred a manual post does, but…#CMWorld

@bentoakmktg

#Socialmedia selling is built for relationship building – It’s networking potential leads #cmworld

@MarketerGizmo

A3 I think @HubSpot is great but for small companies @SproutSocial can also be useful! Great team management processes #cmworld

@lifeofaworkgirl

How do your team members (marketing and sales) share information internally? #cmworld

@LaToyaReports

@CMI A3: While tools like MailChimp and Salesforce definitely make CRM easier and more efficient, nothing can beat a strong team. #CMWorld

@Perfect_Search

A3: context > my Propinquity approach is less inbound than most #socialselling approaches, so tools less important 2 success #cmworld

@TomMartin

It’s a social media account, engage and connect with your audience don’t overwhelm them with ads. #CMWorld https://twitter.com/GingerSnapWorks/status/636210553942355968

@CaptContent

@amywhiggins hehe #cmworld

@CMIContent

@thegreat_gabbby Yes! Believe it or not people DO still like that ‘small town’ selling approach. Not everything needs to be anon. #CMWOrld

@Pearl_Capital

Social media ≠ magic #CMWorld https://twitter.com/MarketerGizmo/status/636210174747914241

@UnionMetrics

Whatever tools/platforms – make them work for you/ find best ways to use it for your customer #CMWorld https://twitter.com/UXcelsior/status/636211077865279489

@JSDConsulting

A3) This is a tough one. Each company has its own requirements & infrastructure, and most of the time their tools don’t integrate! #CMWorld

@Liliholl

A3: Several systems are trying to get there, Sprinklr, Percolate, etc. Will be interesting over the next 12-18 months. #CMWorld

@mikemyers614

A3. I really like @Nimble as a social dashboard for listening across platforms. I have to get better at using it #CMWorld

@GingerSnapWorks

Great one, @amywhiggins! #cmworld

@KipMeacham

@GregHyer Ha! We can only imagine…… #CMWorld

@Pearl_Capital

A3 Issue w/ legacy systems is they’re usually a patchwork of applications. When new systems get added, it’s usually more trouble #CMWorld

@Magnani_Dot_Com

If you’ve done everything right. Spoke human, nurtured relationship, delivered value…”selling” is not a nasty term. #cmworld

@BrandedCartoons

Yes! There’ll always be a best channel for each niche/company. Take time to find what works where #CMWorld https://twitter.com/amywhiggins/status/636210939918876672

@UXcelsior

A3: Sproutsocial is great too, we forgot! #CMWorld

@bentoakmktg

Great point. Your people are your best resource! #CMWorld https://twitter.com/Perfect_Search/status/636211432971980800

@AccelityMktg

A3: context > more about the process than the tools… platform agnostic so others here r probably better versed in tools #cmworld

@TomMartin

@amywhiggins Very true Amy. #CMWorld

@MSLJim

#cmworld A3: I support social advocacy as a form of social “selling” – props to @BambuBySprout

@amywhiggins

@Liliholl so true #cmworld

@CMIContent

@Pearl_Capital @Magnani_Dot_Com thanks for the information. I have been working on developing a good procedure for #SMM. #cmworld

@TracyOClair

@NikkBishopSmit Amplify a Success after solving the problem 🙂 #cmworld

@sharmasights

@GingerSnapWorks same here @Nimble great tool #CMWorld

@JSDConsulting

A3. @SproutSocial is my social management tool, but I don’t love the CRM function #CMWorld

@GingerSnapWorks

@UXcelsior I agree 100% with avoiding over-automating. I actually feel disrespectful when over using marketing automation! #CMWorld

@ideakid88

@CodexContent Yup….. my conversion rate when I speak to someone is 100% !! #cmworld

@JonTromans

I’m contemplating #hatchbuck. #cmworld

@BrandedCartoons

A3: We heart @SproutSocial at the library. It’s easy to use and offers great analytics for those with a tiny budget. #CMWorld

@webmastergirl

@TracyOClair @Magnani_Dot_Com What is your business, may we ask? #CMWorld

@Pearl_Capital

THIS #CMWorld https://twitter.com/Mr_McFly/status/636210725199867905

@connieurway

@SolomonSolves Automations should only do what you intend toward your goals, but never replace authentic H2H communication. #CMWorld

@UXcelsior

@MSLJim yah I don’t think I would discuss pricing details on Snapchat #cmworld

@amywhiggins

@lifeofaworkgirl Hey, Jade! Thanks for the shout-out! #cmworld

@SproutSocial

@TracyOClair Well good luck! And if you ever need any help or a look at anything, let us know! #CMWorld

@Magnani_Dot_Com

A3: Using a social listening tool like @Zoomph that also integrates CRM is a great option #CMWorld

@thegreat_gabbby

I use @Nimble @Infusionsoft for CRMs. Really wish they were more integrated #CMWorld

@GingerSnapWorks

A3: @zapier does a great job connecting CRM, MA and Social. Adding in a #SocialCRM like @Nimble helps with #SocialSelling too. #CMWorld

@GregHyer

Q2: There aren’t limitations to #socialmedia-makes you think on your feet. Go to email or Skype for a more personal connection. #cmworld

@averi_melcher

Be real you on social media. help people and share what you know with others. #CMWorld

@romysinghblog

@Pearl_Capital @Magnani_Dot_Com 5 years in with a small client base, working on scaling now. #digitalnomad #cmworld

@TracyOClair

@TracyOClair @TOCmedia Fantastic! #CMWorld

@Magnani_Dot_Com

I’ve been using Titanfall on the Xbox One for all my marketing automation…so far, I haven’t had much success. #cmworld

@BrandedCartoons

My biggest problem to CRM is that there is way too much info in my head. As CEO, I know the people, my staff do not #CMWorld

@GingerSnapWorks

@ideakid88 You never want to be disrespectful to your clients. If you feel that way, some of them do as well. #CMWorld

@UXcelsior

@GingerSnapWorks We greatly appreciate the feedback. It definitely helps! #CMworld

@SproutSocial

Q4: Does it always need to be social first, then sale? Or how can you nurture relationships socially after the sale? #CMWorld

A3) I think @hubspot is a great tool to manage all those areas and connect all the dots #cmworld

@TajFirstBase

@tiffanyiswrite a Sebastian sighting makes us smile! #cmworld

@CMIContent

OH and by the way, CEO @amynowacoski is tweeting for @GingerSnapWorks today on #CMWorld https://twitter.com/GingerSnapWorks/status/636212167960850432

@GingerSnapWorks

@romysinghblog you have to be real – sooner or later you will meet them f2f #CMWorld #social #socialselling

@JSDConsulting

@Magnani_Dot_Com great! Thanks for the advice. I’m always searching for ways to improve! #cmworld

@TracyOClair

Social, then sale, then social some more. Always maintain that relationship once it’s established. #CMWorld https://twitter.com/CMIContent/status/636212204270841856

@CodexContent

Figuring out retention of corporate memory in a doable/scalable way is a challenge, @GingerSnapWorks. #cmworld

@KipMeacham

A4: As a consumer, sometimes I find them online, follow on social and buy months later! #CMWorld

@ThinkSEM

A4: No, depending on where prospect is & how you intersect, sale can proceed relationship building BUT (1 of 2) #cmworld

@TomMartin

A4: (2 of 2) that’s why it’s uber important to build reputation via content BEFORE you need to call on it #cmworld

@TomMartin

A4: Yes! Support/relationships via social post-sale is vital. If you don’t, a competitor will. #cmworld

@AndreaFryrear

@UXcelsior Exactly that is why I do my best to avoid automation whenever possible. #CMWorld

@ideakid88

A4 People are turned off by the idea of sales, because they think sellers are always just waiting for the chance to pounce. #CMWorld

@Magnani_Dot_Com

@Magnani_Dot_Com like spelling correctly! LOL #advice #cmworld

@TracyOClair

A4: Social is a great platform for developing customer advocacy after the sale – also great for referrals, WOM #cmworld

@ardath421

A3: imo. You are the tool to connecting with customers. Dashboards can’t interact w/customers #CMWorld

@connieurway

A4: Doesn’t always have to be SoMe first, should be what your #audience prefers. #nothingnew #CMWorld

@mikemyers614

Well said ! #cmworld https://twitter.com/romysinghblog/status/636212096208736256

@blogomomma

#CMWorld A3: Sprout Social is great, Hootsuite is still pretty okay but honestly I’d take an active community manager over software any day.

@andrew_peron

Huge challenge. I’m a boutique strategy firm. All the thoughts are in my head! #CMWorld https://twitter.com/KipMeacham/status/636212426787172353

@GingerSnapWorks

A4: Both ways. If someone reviews your company on SM after they’ve used your services, the door to a relationship was just opened. #cmworld

@netvantage

A4 Don’t forget ppl as soon as the sale is over. It should be a real relationship. Check on them, answer questions, be a resource #CMWorld

@AccelityMktg

A3: We use @HubSpot, @SproutSocial , and @hootsuite for our content management and creation/curation. They are just top notch. #CMWorld

@CaptContent

@TracyOClair We all are, and that is why we do chats like this. Cheers! #CMWorld

@Magnani_Dot_Com

@thegreat_gabbby improves your close ration too 😉 #CMWorld

@TomMartin

A4. Social is a full service, full-time, full-funnel channel. It’s before, during, after the sale. #CMWorld

@revaminkoff

A4: You absolutely need to keep nurturing the relationship after the sale. Repeats & referrals! #CMWorld https://twitter.com/cmicontent/status/636212204270841856

@YesSharleen

A4 If you jump out after sale its not a rel’p. You don’t leave once you get what you want out of the other person! Needs to be 2 way #cmworld

@LUCYrk78

Great tool for #social and #CRM #socialselling #CMWorld https://twitter.com/TajFirstBase/status/636212293148278784

@JSDConsulting

@GingerSnapWorks but social selling can help your staff ALSO know the people! #cmworld

@amywhiggins

A4: You can see social a lot after the sale. For some companies, like airlines, that’s a bad thing 🙂 #CMWorld

@ScottIsSterling

A4: Relationship is ALWAYS first in all selling, #social or otherwise. Be an advisor, a thought leader. That earns conversions. #CMWorld

@bentoakmktg

A2: Social selling can quickly expose any inconsistency in a brand offer or messaging #CMWorld

@y_niche

A4: #SocialMedia is building relationships with those who you don’t know you & nurturing relationships with those that do. (1/2) #cmworld

@SolomonSolves

@CMIContent A4: They’re intertwined=-someone can become a customer via good SM or vice versa, a customer can encounter your brand #CMWorld

@Perfect_Search

A4. See Ardath Albee’s (@Ardath421) book “Digital Relevance” for the playbook on this. #cmworld

@KipMeacham

A4: If personal emails can be classed as social then there is always possibility to nurture and upsell more services to a customer #CMWorld

@y_niche

Q3: Here’s all my secrets: @buffer & @klout for #socialmedia, @MailChimp for automated funnels & @trello to keep it all in order #cmworld

@averi_melcher

A4: No. Contacts I meet face 2 face get added on social media so I can keep in touch…. nurture leads socially #cmworld

@JonTromans

@Kris_BotATL no automation… manually but use Hootsuite to make it a bit easier #CMWorld

@TomMartin

A4. Follow up for feedback, or with a personal note that asks human Qs & offers availability for any needs. #CMWorld

@UXcelsior

A4 Regularly share good content sprinkled with references to #TheWire #LoTR and @GameOfThrones when possible #cmworld

@SurveyGizmo

A4 Keep it social even after the sale! The worst thing you can do is disappear & leave them feeling like another number #cmworld

@lifeofaworkgirl

lol! Great minds think alike! @SurveyGizmo @zapier #CMWorld

@GregHyer

A4) The beauty about social is that you can integrate it at each stage of your selling funnel. Make the most of it! #CMWorld

@Liliholl

A4: Depends How You Sell. After The Sale, It’s Always Social. Make Them Connect & Stay. #CMWorld #Marketing

@sgoldberger12

@CMIContent A4 Many folks drop social after the sale. I think the folks @TrackMaven do a good job of post-sale social engagement. #cmworld

@SFerika

Yes indeed! People buy from people ultimately. #CMWorld https://twitter.com/connieurway/status/636212561411596289

@ideakid88

A4 I’m sure we all have customers we’ve already done business with that need a little nurturing #CMworld https://twitter.com/CMIContent/status/636212204270841856

@SocialMichelleR

A4 Social media is a great tool for strengthening existing relationships, upselling a strong relationship #cmworld

@EvanLePage

@Magnani_Dot_Com 4sure. I recently relocated to #Florida and developing a list of Twitter Chats to keep up and educate myself. #cmworld

@TracyOClair

#CMWorld A4: if you’re doing social right, the sale should be a byproduct – earn their trust, prove your worth, they’ll go down the funnel.

@andrew_peron

Almost more imp to build rel’p AFTER sale – how do you get them to recommend you? Make repeat sales? What can you improve? #cmworld

@LUCYrk78

@GingerSnapWorks “Does it always need to be social first, then sale? Or how can you nurture relationships socially after the sale?” #cmworld

@shhh

A4. Nurture your fans, community, and customers after sales. Brand love is not about a price tag. #CMWorld

@revaminkoff

A4- should be done equally #cmworld

@eldilazimi

A4: So social can come before or after a sale. It’s not a requirement or a restriction. (2/2) #cmworld

@SolomonSolves

A4: Meet your audience where they are. If they are on #social, focus on social. Nurture relationships after sale w #content & chats #cmworld

@MarketerGizmo

A4 Doing sale first would certainly save the middleman, but the basic social concept seems to rule that out. #CMWorld

@JKatzaman

A4: Personal emails from the owner / founder of the business work a lot better than a templated mass emailing campaign #CMWorld

@y_niche

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@the_magic_mon

A4 The better approach is to be social, always. People will tell you wants/needs. By being social always, sales inevitably happen #CMWorld

@Magnani_Dot_Com

No. You can support your Accts w/ social- beyond support, more encouragement #cmworld https://twitter.com/CMIContent/status/636212204270841856

@amywhiggins

@GingerSnapWorks Does it always need to be social first, then sale? Or how can you nurture relationships socially after the sale? #cmworld

@CMIContent

you would think @amywhiggins but found it tricky to get staff interested in doing the biz side of things #CMWorld https://twitter.com/amywhiggins/status/636212710795907073

@GingerSnapWorks

A4) No, but it’s important to continue to nurture relationship after sale – after all, existing customers can be great advocates #CMWorld

@MemphisParkerUK

A4: #SoMe is a great way to nurture relationship after the sale as well. Be there to answer any questions & let them know you care #CMWorld

@thegreat_gabbby

@ideakid88 Exactly! #CMWorld

@connieurway

Popping in really quick….watching @socialmichellR #cmworld

@AndreeaC_T

This is so true! Make sure converted customers stay happy. Keep showing love, so they love you back. #CMWorld https://twitter.com/lifeofaworkgirl/status/636212870443892736

@UXcelsior

A4: if a relationship ends at a sale, then it isn’t really a relationship. It’s just a sale. #cmworld

@YesSharleen

@illohifeoma @CMIContent Exactly! #CMWorld

@mikemyers614

#CMWorld A4 – also, it’s painfully obvious when a brand is pandering to you on social. Authenticity is paramount in social selling.

@andrew_peron

A4. “genuine” always comes first -everything after methinks #CMWorld https://twitter.com/cmicontent/status/636212204270841856

@blogomomma

A4: Social media helps make the sale, but you have to make sure your communication doesn’t stop there. #cmworld

@wrightsmedia

My pleasure, @ardath421. Great resource. #ContinuumApproachWorks #cmworld

@KipMeacham

A4 Creating a customer community with a tool such as @influitive is a great way to keep that post-sale social engagement going. #cmworld

@SFerika

A4: #SoMe is a great way to nurture relationships after the sale as well. Be there to answer any questions & let them know you care #CMWorld

@thegreat_gabbby

A4) I think there needs to be a ‘relationship’ first, then sale. How that relationship was built (SoMe/Email/Tel) is less a factor. #CMWorld

@MSLJim

A4 Sale & Social should work together. At my org, sales and I meet everyday #cmworld

@AndreeaC_T

Good thing for Apple lol #CMWorld https://twitter.com/revaminkoff/status/636212972738768896

@PatrickHayslett

Where’s the strongly agree button? #CMWorld https://twitter.com/andrew_peron/status/636213120281788416

@mikemyers614

Any suggestions on part CRM/part contact management software? A way to track the many different experts/tales you use for content? #CMWorld

@tiffanyiswrite

Maturing is realizing which post don’t require your comment on social media. #CMWorld

@romysinghblog

@AccelityMktg A4. http://Nikeplus.com starts engaging consumers post purchase! 🙂 #CMWorld

@falgunivasavada

OMG you should always nurture after the sale. Well, unless you want to be a “take the money & run” company #CMWorld https://twitter.com/CMIContent/status/636213061645402112

@GingerSnapWorks

A4 I use social to generate leads and direct them to our website to generate a lead. Sales contacts them immediately #cmworld

@AndreeaC_T

A4 Private user groups on FB, exclusivity in the mailing list that offers perks. Making buyers special will make them return buyers. #cmworld

@Serious_Vanity

A4: thank, praise customers socially after the sale. Offer new incentives. It takes work and a keen eye but customers love it. #CMWorld

@webmastergirl

After a really big sale, I convert my Social Selling routine into an aggressive Pina Colada process. #cmworld

@BrandedCartoons

@GingerSnapWorks find a sales star, show others how it works. Let them pave the way for others #cmworld

@amywhiggins

A4: Social is a great way to keep current customers engaged after the sale. Keep building the relationship. #CMWorld https://twitter.com/CMIContent/status/636212204270841856

@JeremyBednarski

I agree! Most of my interaction is me sitting behind the screen on the other side. #Authenticity friends! #CMWorld https://twitter.com/uxcelsior/status/636211077865279489

@averi_melcher

So true – don’t close the sale – open relationship #CMWorld https://twitter.com/lifeofaworkgirl/status/636212870443892736

@JSDConsulting

BTW – one more tool (A3) — Nimble’s Live Profile Browser PlugIn — an ABSOLUTE MUST HAVE IMO especially for Twitter Chats #cmworld

@TomMartin

@CMIContent A4: Make sure your #socialmedia brand is engaging, unique, & personal. Make customers want to stay in contact. #CMWorld

@Perfect_Search

Such a great point @YesSharleen! #CMWorld https://twitter.com/YesSharleen/status/636213108243980288

@AllWrightKaren

A4. In your messaging, acknowledge that a sale has been made. I hate when people keep asking me to buy something I already bought. #CMWorld

@revaminkoff

Yes, engage with people if they leave reviews. It’s a great way to open a door to a friendship #cmworld https://twitter.com/netvantage/status/636212595603689472

@CaptContent

@mikemyers614 Or the Amen button #CMWorld

@connieurway

@amywhiggins I’ve spent a good amount of money training staff to sell. If selling isn’t your thing, its hard to teach #CMWorld

@GingerSnapWorks

Great point! #CMWorld https://twitter.com/revaminkoff/status/636213423613849600

@AccelityMktg

A4 Leads from social get put in #videoemail drips. I use @inviterbiz & @pardot for this #cmworld

@AndreeaC_T

@UXcelsior it’s harder to gain a new customer than to keep one #cmworld

@amywhiggins

A4: #SoMe is also a great way to keep current customers informed about any updates/new features that they should know about #CMWorld

@thegreat_gabbby

@connieurway @mikemyers614 I would use the heck out of an Amen button! #cmworld

@AndreaFryrear

@CaptContent Thanks for the love! #CMWorld

@SproutSocial

A4: No need to be social first, then sale but you should always nurture relationships socially after the sale #CMWorld

@CreativeEMarket

A4: It can be opposite! Plenty of consumers purchase an item & post about it on Twitter & then get a response from the company! #CMWorld

@ExperianDQSteph

@amywhiggins @UXcelsior And more expensive. #CMWorld

@mikemyers614

Here is an example of why I’m such a fan of the nimble plug in — http://www.conversedigital.com/social-selling-posts/hashtags-twitterchats-webinars-lead-generation y’all should all have it #cmworld

@TomMartin

@revaminkoff A4 We call that a non-optimized system. :/ And an annoyance. #CMWorld

@Magnani_Dot_Com

@CaptContent And friendship is a beautiful thing in social media. 🙂 #CMWorld

@netvantage

A4) Social does not need to come first. Quite often, our community engages with us socially POST conversion. #cmworld

@CrowdContent

@SFerika @influitive thanks for the heads up, Erika! I’ll check this out #cmworld

@lifeofaworkgirl

@mikemyers614 @UXcelsior true dat #cmworld

@amywhiggins

Q5: What are some ways that social listening can help with social selling? #CMWorld

oh are we finally using #SoMe as a hashtag? It’s never really quite caught on but I love it! #CMWorld https://twitter.com/thegreat_gabbby/status/636213580845744129

@GingerSnapWorks

@revaminkoff Ah, great point Reva! #CMWorld

@Pearl_Capital

A4 Social then sale or vice versa – whatever occurs most naturally! Continue to support clients after conversion w/ helpful content #CMWorld

@Marketwired

@CMIContent Biased as well, but @Sales_Prodigy is great for CRM-aware listening! #cmworld

@miklernout

A5. Better, unfiltered reality. #cmworld

@KipMeacham

A5: You help them solve their problem, not tell them they need an answer. #cmworld

@SolomonSolves

A4: Social Sellers can’t have a “Hit it & Quit it” mindset. Those that do are leaving money on the table. Build the relationship! #CMWorld

@GregHyer

A5 If you listen first, you’ll learn their pain points, and then you can sell specifically to what they need #CMWorld

@AccelityMktg

A5 listening helps develop content– for blogs, website, marketing collateral #cmworld

@AndreeaC_T

A5) Easy – you find out EXACTLY what your audience wants, so you can give it to them and make the sale! Boom. #cmworld

@MissSarahQ

@revaminkoff Yes! It discourages me to stay with that brand if they keep trying to sell. Know your customers. #CMWorld

@sgoldberger12

#highfive @AndreaFryrear @mikemyers614 #CMWorld

@connieurway

@illohifeoma that’s the art of selling…. knowing when and when not to move from relationship to selling convos #CMWorld

@TomMartin

A5 Social listening highlights opportunities and helps qualify potential customers #CMWorld https://twitter.com/CMIContent/status/636213711233912833

@SocialMichelleR

@amywhiggins Absolutely. I unfortunately see lost opportunities there because brands fail to see long-term benefits. #CMWorld

@UXcelsior

A5: Knowing what people are looking for, saying about you and responding promptly and with answers #CMWorld

@ThinkSEM

A5: social listening = a gold mine of content topics. Answer the questions people are already asking! #cmworld

@AndreaFryrear

@JeremyBednarski Build, build, build until it’s a loyal relationship! #CMWorld

@Pearl_Capital

A5 If you truly listen, people will tell you everything you need to know. Can’t personalize without knowing what’s imp to people #cmworld

@LUCYrk78

A3: #cmworld We should try to exhibit experiences derived and have customers endorse them #socialmediamarketing

@sharmasights

A4) Perspective is everything so use SoMe and anything else to deliver a customer experience with a H2H factor of 10 or more. #CMWorld

@ideakid88

@romysinghblog maturing? Oh good to know I’m growing up and not just lazy #cmworld

@amywhiggins

A5 The same way listening helps with selling. People will tell you what they want, instead of you guessing. #CMWorld

@Magnani_Dot_Com

A5: SoMe can be a great way to aggregate customer feedback…is it a big problem lots of people are talking about or a 1-off issue? #CMWorld

@mikemyers614

A5: Being a good listener leads to good relationships. #cmworld

@netvantage

A5: Social Recon as I call it is possibly the #1 best use of Social to aid in sales prospecting/nurturing #cmworld

@TomMartin

A5. Social listening builds relationship. People want to be more than just a number or a sale. #CMWorld

@revaminkoff

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@ErolOnMusic

A5: #SocialListening can help w/ #SocialSelling by helping you better understand who you are trying to sell to #CMWorld

@thegreat_gabbby

@AndreaFryrear You are so write #puns #cmworld

@SurveyGizmo

.@UXcelsior @lifeofaworkgirl Yes! Your best leads are always your current customers. #CMWorld

@MSLJim

A5: The best content answers your customer’s questions. #CMWorld

@RizzoMB

A5: Social listening is a lot cheaper than a focus group. Pose the right questions and they’ll tell you what you want to know. #CMWorld

@ScottIsSterling

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@ErolOnMusic

@Serious_Vanity Wow those are some really great tips, Dana. What is your business? #CMWorld

@Pearl_Capital

#CMWorld A5 – if you can see past the frustration behind bad feedback, you can learn valuable lessons about improving your sales process.

@andrew_peron

A5: #Social listening helps you spot trends, changes in buyer preference, competitive moves. #CMWorld

@bentoakmktg

GOOD social strategy is a long-term strategy. One night stands only get you so far #CMWorld https://twitter.com/UXcelsior/status/636213926779219968

@GingerSnapWorks

Haha, very true #CMWorld https://twitter.com/ScottIsSterling/status/636214081096187905

@AccelityMktg

Same as live…listening illuminates the conversation. #cmworld

@BrandedCartoons

@CMIContent A4. It has 2 b social all the while! Pre purchase, purchase & post purchase stage! Engagement all thru wid diff purpose! #CMWorld

@falgunivasavada

A5: Relevance and context are 2 of the biggest opportunities with social listening #cmworld

@ardath421

true that #CMWorld<a< a=””> HREF=”http://twitter.com/UXcelsior” TARGET=”parent”>@UXcelsior</a<> @amywhiggins RE https://twitter.com/amywhiggins/status/636213574864519168 http://t.co/b5NooQ3cnx

@JSDConsulting

A5: Understanding what core messages resonate with your customer segments which in turn can define the tone & msg of your content #CMWorld

@y_niche

A5: A tweet is a tweet. But a 1,000 tweets is a prospect profile. Good #SocialRecon analyst w/right tools is huge asset #cmworld

@TomMartin

🍍🍍🍍 Customer for life 🍍🍍🍍 #PinaColadaLoyalty #CMWorld https://twitter.com/BrandedCartoons/status/636213312095678464

@SparkerWorks

A5: Social listening helps you find out who your audience is and what they need #CMWorld https://twitter.com/cmicontent/status/636213711233912833

@YesSharleen

#CMWorld A5- its the same as experimenting…you get to know what society wants

@eldilazimi

A5. Info on the “temperature” of the communities in which we engage. #cmworld

@KipMeacham

@webmastergirl Great points, Angela. Do you work in SMM? #CMWorld

@Pearl_Capital

A4) after the sale, buy `em a Fresca. Works every time. #CMWorld

@TomKenniston

A5: Listening helps you sell with insight. #cmworld

@LaToyaReports

@ScottIsSterling Yes, and social listening can be as effective without having to ask. #CMWorld

@mikemyers614

#CMWorld A5 – never underestimate the usefulness of feedback from a scorned user – no matter how painful it is to hear.

@andrew_peron

A5: Invisible buyers are leaving digital clues everywhere, you just gotta know how to collect/analyze them. #cmworld

@TomMartin

A5: Relevance and context are 2 of the biggest opportunities with social listening #cmworld

@ardath421

A4 But social listening lets you see how, why and when people talk about your industry/service/product. Ignoring that is foolish. #CMWorld

@Magnani_Dot_Com

A5: Social listening is important. A mention is someone giving you a chance to prove yourself in action. #CMWorld

@PatrickHayslett

A5 Listening & responding builds trust and credibility. People buy from people they trust! #cmworld

@LUCYrk78

A5: Listening for problems, issues & questions related to the products & services you sell…. GENTLY introducing yourself 😉 #cmworld

@JonTromans

“Industry” conference (@TechPintNews spinoff) aims to do for “product people” what #CMWorld did for content people: http://www.crainscleveland.com/article/20150824/NEWS/150829917/industry-conference-changes-focus-for-2015-event

@ChuckSoder

A5 – Question – We really want to get on the social listening train. What tools do people use for it? #cmworld

@TOCmedia

@romysinghblog What do you mean by this, Romy? #CMWorld

@Pearl_Capital

A4: social is on-going. Like a college bud calling after graduation. Build a relationship on substance, not sales. Sales will come #CMWorld

@averi_melcher

@mikemyers614 That’s true, but there’s nothing wrong with a little steering occasionally. #CMWorld

@ScottIsSterling

@SFerika Thanks for the shout out Erika! Absolutely agree – #advocatemktg is critical to building, maintaining strong relationships #cmworld

@influitive

A5: It helps you spot opportunities in real-time, it empowers you to serve a need as soon as it’s expressed #CMWorld http://twitter.com/CMIContent/status/636213711233912833

@KDADouglas

A5) Listening to your audience is important its gives you the opp to sell the right solution at the right time #cmworld

@TajFirstBase

Unless you’re listening to my kids. Then the best strategy is headphones. #cmworld

@BrandedCartoons

A5) Social listening lets you understand what content your audience engages with most so you can tailor topics/channels accordingly #cmworld

@MemphisParkerUK

@ScottIsSterling Totally. Both work. #CMWorld

@mikemyers614

A5: It allows you to find opportunities. Also, may help you find issues you can address. #CMWorld https://twitter.com/CMIContent/status/636213711233912833

@JeremyBednarski

Social networks are all about sharing experiences and building relationships. #CMWorld

@romysinghblog

@TOCmedia Look into @nuvi. Pretty solid application. #CMWorld

@Magnani_Dot_Com

@GingerSnapWorks Yup. No lasting positive effects. Small investment, brief return. #CMWorld

@UXcelsior

A5 Social listening will direct you. Know the customer before interacting with them. Make it a meaningful & personalised experience #cmworld

@lifeofaworkgirl

Two weeks until #CMWorld kicks off! Swing by booth 83 to get what you need to power your #VideoMarketing

@Brightcove

A5: By listening to what your audience needs, you can be a solution to their problems. #cmworld

@wrightsmedia

a5: stalk your prospects to see major biz changes like new office, reach out since you know they have grown #cmworld https://twitter.com/CMIContent/status/636213711233912833

@amywhiggins

A5) It comes back to knowing your audience. Social listening is key to knowing your audience & nurturing them through “the funnel”. #cmworld

@CrowdContent

@LUCYrk78 trust is crucial in any relationship #CMWorld

@JSDConsulting

@TOCmedia currently use Sysomos but have used Radian in past… but find to do correctly, need mesh of tools not just one #cmworld

@TomMartin

A5. Relevance is SUCH a missed opportunity in #SoMe, community engagement/building, @ardath421. #cmworld

@KipMeacham

Well said. People will follow your SM accounts after working w/ you. So build that into a friendship #cmworld https://twitter.com/CrowdContent/status/636213680556781569

@CaptContent

A5: Understand their problems, interests and purchasing needs before you begin a conversation. #cmworld

@LaToyaReports

If you are listening in social, you are doing sneaky market research. Your clients will tell you exactly what to sell #CMWorld

@GingerSnapWorks

A5 Social listening is simply paying attention to what the customer wants. If you don’t do that, a sale is pure luck. #CMWorld

@JKatzaman

Without a doubt! #cmworld https://twitter.com/JSDConsulting/status/636214542024986624

@LUCYrk78

@KipMeacham I like it .. are they positive or negative. What’s their feelings, their emotions. #cmworld

@TracyOClair

When in doubt, write something #contentmarketing #CMWorld https://twitter.com/tommartin/status/636212475071959040

@averi_melcher

@CMIContent A5: Social listening means that outreach efforts will be more effective & targeted. It’s time-consuming but so worth it #CMWorld

@Perfect_Search

A5. Don’t be a robot on social. People want to talk to real people. And they are real people too. This is why you have to listen. #CMWorld

@revaminkoff

A5) Social listening helps you be proactive – trends, moods etc. Be prepared! 🙂 #CMWorld

@MSLJim

This! Retargeting ads are especially bad about this. I just bought that sweater! I don’t need 2! #CMWorld https://twitter.com/revaminkoff/status/636213423613849600

@SparkerWorks

@TomMartin Yes but those are a rare as good politicians! #CMWorld http://gph.is/1IiLY3X?tc=1 via @giphy

@ideakid88

A5: U can also find Influencers around brands/topics to identify brand advocates w/ listening tools like @Zoomph #CMWorld

@thegreat_gabbby

That’s what frustrates me the most. Companies who want a big bang, but won’t invest long term #CMWorld https://twitter.com/UXcelsior/status/636214512589258752

@GingerSnapWorks

a5: Always. Complete the story/cycle – > Success rests on Listening -> ACTIVE Listening -> Action to improve -> Feedback.. #CMWorld

@sharmasights

Bing! @revaminkoff A5. Don’t be a robot on social. People want to talk to real people. And they are real people too. #CMWorld

@BrandedCartoons

A5: social listening = information. social analysis = insight. Biggest miss IMO is co’s doing listening w/out gr8 analysts #cmworld

@TomMartin

@SparkerWorks A lot of retargeting/remarketing need to learn to “burn” off those ads for customers who already converted! #cmworld

@SolomonSolves

@SparkerWorks But…but…you never know! #IAgree #CMWorld

@Magnani_Dot_Com

#cmworld A5: also knowing that say a prospect loves opera, and u ❤️opera= instant conversation starter

@amywhiggins

A:5) @CMIContent offering solutions through social to problems or ongoing issues within your industry esp with your competitors #CMWorld

@fouad_khafaga

@TomMartin great. Thank you for sharing. #cmworld

@TOCmedia

@AndreeaC_T And social listening helps to understand which topics resonate the most for your customer and set your priorities #CMWorld

@y_niche

THIS. ugh! 🙂 #cmworld https://twitter.com/SparkerWorks/status/636214697868394496

@LUCYrk78

A5: #SocialListening helps the seller understand when to enter the buyer’s journey. Check out social listening app @sales_prodigy! #CMWorld

@GregHyer

@SparkerWorks Yeah, it’s the wedding industry that’s driving me nuts. You only need ONE dress, ONE venue, and ONE photographer. #CMWorld

@revaminkoff

@Magnani_Dot_Com @nuvi will check it out. Thanks. #cmworld

@TOCmedia

A5: #Social listening is important if you want to provide relevant #content and contribute to the conversation #cmworld

@MarketerGizmo

Absolutely, close the loop. Listen to and act on the feedback. Your #customers will love you. #CMWorld https://twitter.com/sharmasights/status/636214788738027520

@bentoakmktg

A5: imo. Social listening means collaborating, being of help to the community mindset #CMWorld

@connieurway

A5. Social listening is key to knowing your audience wants. w/o listening can’t find audience, start convo, create relationships #CMWorld

@UXcelsior

Knowing how you can solve customer pain points is huge; bonus of communicating solution where cust converse #CMWorld https://twitter.com/CMIContent/status/636213711233912833

@UnionMetrics

@webmastergirl So great thanks for your expertise! #CMWORLD

@Pearl_Capital

THIS, right here what @TomMartin said. Now, you got your insight, put strategy and action behind it #CMWorld https://twitter.com/TomMartin/status/636214844593700864

@GingerSnapWorks

@CMIContent A4. After sales Social Listening helps d most in strengthening relationship! #CMWorld

@falgunivasavada

A5) Social listening allows you to know your audience. You can’t pretend to sell without a good understanding of your audience #CMWorld

@wakanouka

A5: Social listening can help with social selling by helping you define buying personas, their needs and what triggers them #CMWorld

@CreativeEMarket

A5: Social listening allows brands to learn & understand what the customer desires. Without listening, brands are marketing blindly #cmworld

@EmpwrdStrategy

A5 Use social listening to see how prospects interact with existing services, identify pain points, bring them to your side #CMworld

@EvanLePage

A5: When we talk less and listen more, prospects will provide us with the clues we need to increase sales #CMWorld

@mikeyb95

Q6: How does all of this tie back to content marketing? How can content marketing aid in the social selling process? #CMWorld

A5 Social listening allows you to look at adorable cats & Dogs on social media all day while also keeping up with relationships #cmworld

@SurveyGizmo

@UXcelsior w’out listening it’s just guessing #CMWorld

@JSDConsulting

@amywhiggins The human/personal factor is important 👍#CMWorld

@UXcelsior

I get the feeling there’s a #SMIMF (Social Media Impossible Mission Force) vibe here. See “sneaky” “social recon” etc. #cmworld

@KipMeacham

OMG hush @CodexContent we can’t tell clients we are stalking them!!! #CMWorld https://twitter.com/CodexContent/status/636214980287721476

@GingerSnapWorks

@Pearl_Capital Don’t get involved in conversation that doesn’t relate to you or are argumentative in nature. #CMWorld

@romysinghblog

A6: Content IS the social selling process. Social selling success = show don’t tell. (1 of 2) #cmworld

@TomMartin

@SparkerWorks Ahhhh the worst! But creepy… #CMWorld

@Pearl_Capital

Has always been true for #sales…#CMWorld https://twitter.com/mikeyb95/status/636215159464267776

@bentoakmktg

@UXcelsior I buy more from humans, less from robots #cmworld

@amywhiggins

@CMIContent A5. Social listening will help in understanding consumer, grievance, pain & gain 🙂 #CMWorld

@falgunivasavada

@Magnani_Dot_Com It’s totally on my list but might have to miss tomorrow and catch next week. #cmworld

@TracyOClair

Isn’t Social Selling just content marketing with purposeful intent? #cmworld

@BrandedCartoons

A6 Content marketing = social selling these days. How do you connect with your audience? With content. #CMWorld

@Magnani_Dot_Com

@CaptContent “build that into a friendship” Well put. Our sales team converses w/ our clients like they’re long time friends. #cmworld

@CrowdContent

A6: Being an expert and creating content helps one come off as trustworthy and worth buying from #CMWorld

@ThinkSEM

A6: Sales people today should NEVER TELL a prospect anything… always use content to answer a Q. Stronger. (2 of 2) #cmworld

@TomMartin

A6: Sharing good content on SM keeps an audience interested & engaged even if they aren’t currently in the market to buy. #cmworld

@netvantage

A6) You need to build trust with your content – trust (and expertise!) will lead your audience to buy from you vs. a competitor #CMWorld

@wakanouka

A6 Specific example: write blog posts answering questions you frequently get from customers/prospects. Offer help when they ask #CMWorld

@AccelityMktg

A6. Content will attract the right crowd, give them value, and “prime” them for the offer–always soft-sell on social #CMWorld

@UXcelsior

A6: aaaaand we bring it back around to content 🙂 As @TomMartin says: Content IS the social selling process. #cmworld

@AndreaFryrear

A6: It can inform, entertain, solve problems and build trust #cmworld

@JonTromans

A6: By listening to and learning your customer, brands get a better feel for what content would be helpful to the consumer. #CMWorld

@EmpwrdStrategy

When you talk you just repeating what you know. When you listen you can actually learn something new #CMWorld https://twitter.com/mikeyb95/status/636215159464267776

@JSDConsulting

@TracyOClair Definitely. #CMWorld

@Magnani_Dot_Com

It’s all about the story. You, them, us #cmworld https://twitter.com/CMIContent/status/636215219824361472

@amywhiggins

@bentoakmktg High Five 🙂 #cmworld https://twitter.com/bentoakmktg/status/636215035589562369

@sharmasights

A5: Perform “gossip” kind of social listening by discovering the your competition customers pain, needs and motivation. #cmworld

@illohifeoma

A6. Social selling is often a longer sale made through a cultivated relationship. #CMWorld

@revaminkoff

A6 listening & engaging fuel the content machine. Seek to know what your customers need & provide solutions #CMworld https://twitter.com/CMIContent/status/636215219824361472

@SocialMichelleR

@AndreaFryrear you knew you would, right? 🙂 #CMWorld

@CMIContent

@romysinghblog Ah! Yes… I believe we call those people spammers, or wannabes. HA! #CMworld

@Pearl_Capital

A5) Social listening is where we find our home. Social selling is how we meet the neighbors. #cmworld

@Serious_Vanity

A5- the audience doesn’t know what it wants that’s why we have such a large amount of content they are intrigued by the latest trends #cmworld

@eldilazimi

A6: It can aid by giving the right content to the right audience on the right platform. It will build interest around the brand! #CMWorld

@thegreat_gabbby

A6 Content= Emotional Connection! What’s your story? Why do I relate to you? How can you make me see myself as part of your brand? #cmworld

@LUCYrk78

all marketing should have intent. Social Selling is like Friends w/ Benefits, everyone should end up happy #CMWorld https://twitter.com/BrandedCartoons/status/636215449231978496

@GingerSnapWorks

A very good opportunity to impress audience members and give them value before you offer service/product #CMWorld https://twitter.com/AccelityMktg/status/636215497109860354

@UXcelsior

A6. Content marketing provides the material that adds value to that social relationship and proves expertise. #CMWorld

@revaminkoff

@JonTromans some of our favorite attributes! #CMWorld

@CMIContent

#cmworld A5 This is a great opportunity for sales and marketing to work together: to listen, anticipate, help… #cmworld

@shhh

Content marketing and social selling really are one and the same. Give value to your audience to build trust. Trust leads to sale. #cmworld

@MemphisParkerUK

A6 Likewise, with social selling, people are going to your website, blog and other content areas. Be engaging everywhere! #CMWorld

@Magnani_Dot_Com

Content often flows out of conversation. For me what often starts as a question/ answer ends as a blog post #CMWorld http://twitter.com/CMIContent/status/636215219824361472

@KDADouglas

A6: Content marketing is providing information. *Good* content marketing is providing value to the customer and their needs. #cmworld

@SolomonSolves

@BrandedCartoons Me too! d’oh! #cmworld

@SurveyGizmo

A6: Your content marketing strategy is not complete without a social component – create pathways for solving problems #cmworld

@ardath421

A6 @CMIContent People are in control of what they read on social media. The only way to break through is with great content #cmworld

@EvanLePage

Remember when everyone thought social media was a fad & assigned it to the intern? Not today. It’s your biggest billboard. #cmworld

@LaToyaReports

A6: Content marketing bridges the branding gap for the sales team to have a dialogue vs. singularly-focused selling #CMWorld

@mikeyb95

A6: Great #content is the focus of all #digitalmarketing and much #SEO, and is at the core of every good conversion strategy. #CMWorld

@bentoakmktg

A6. Look for the intersection of content, personas and findability. #MarketingPotOfGoldAtRainbowsEnd #cmworld

@KipMeacham

#CMWorld A6- social selling informs effective content creation- if you know what motivates your audience to buy, you can shape your message.

@andrew_peron

A6) Content = selling tools. Social proof of solutions to their most pressing problems. #cmworld

@Serious_Vanity

A6: #contentmarketing and social selling work hand-in-hand (glove?) Anyway, helping people is core to both. #CMWorld

@mikemyers614

@AndreaFryrear it was either bring it back to content or wine? And I hate to look like a lush 😉 #CMWorld

@TomMartin

A6 what the heck do you talk about in social if you’re not driving back to good content #CMWorld

@GingerSnapWorks

@LaToyaReports Sadly some big orgs still do 🙁 #cmworld

@SurveyGizmo

@CMIContent A6 It’s all about staying genuine and listening to your audience’s wants. Content should complement social & vice versa #CMWorld

@Perfect_Search

A6: Content can serve as the backbone for social. One content piece can provide a dozen tweets/updates to educate/inform clients. #CMWorld

@CodexContent

Enter #contentmarketing. It’s a win-win. #cmworld https://twitter.com/TomMartin/status/636215485705662465

@CrowdContent

A6 Content marketing tells what your product is all about. No description, no sale, but you’ll have a nice chat. #CMWorld

@JKatzaman

A6 Content provides the audience with valuable info for nothing. You don’t tell them your value, you SHOW them #cmworld

@lifeofaworkgirl

A6) Content is the glue that can keep it all together. It may even be what starts a relationship on #SoMe (like, follow etc.) #CMWorld

@MSLJim

@TomMartin @AndreaFryrear Next time content AND wine! Best day ever! #cmworld

@AndreaFryrear

A6: Customers are the ultimate source of truth (for other consumers). Their content trumps all. #CMWorld

@gregarious

Holy sh!t .. haha I feel like I’m at #bingo! I didn’t get through A5!! Love it. #cmworld

@TracyOClair

Social smelling? 😉 @BrandedCartoons #cmworld

@Serious_Vanity

@LaToyaReports Social media is where you have your brand voice. Giving your company accounts to an intern is a HUGE MISTAKE #CMWorld

@wakanouka

If you want a straight up chatty twitter feed, I guess that’s great, but to sell, you need people on your site #CMWorld

@GingerSnapWorks

A6: in Social Setting Every Interaction is a CUE . Create Contextual Content Creatively (4 C’s) #cmworld

@sharmasights

A6: They tie into how important social media is to content marketing. Engagement being one big component overall. #CMWorld

@CaptContent

Still helpful though. How to potty train cats: keep it human, personal. Nurture a relationship. #cmworld

@BrandedCartoons

A6. Social selling and content marketing are not the same. Remember that social comes with a larger community too. #CMWorld

@revaminkoff

Create content that addresses/solves probs & share on social. Being a reliable source of info builds trust #CMWorld https://twitter.com/CMIContent/status/636215219824361472

@UnionMetrics

A6) Good #contentmarketing connects with the issues & challenges your target buyers are trying to solve leading to a sell #cmworld

@TajFirstBase

A6: The right content educates, inspires and builds trust. The customer is in a more comfortable place talk conversion #CMWorld

@YesSharleen

#CMWorld A6 – think of it this way: social selling is the cause, your content creation output should be the direct effect of those findings.

@andrew_peron

With out good content driving back to your site, social is just noise #CMWorld

@GingerSnapWorks

@mikemyers614 Yes! Helping people or helping your business… Hehe #CMWorld

@Pearl_Capital

@CMIContent A5: It’s all about gathering information and insight. Can’t deliver unless you know what problem you have to solve #CMWorld

@adam_s_levy

@TajFirstBase Amen! #CMWorld

@wakanouka

Thank you, @Pearl_Capital! I provide content (words, sounds, and vision), consulting, and confidence to my clients! #cmworld

@Serious_Vanity

A6: If you aren’t interacting in person, #content helps you build relationship via #socialmedia by offering useful info #cmworld

@MarketerGizmo

@GingerSnapWorks don’t know about that… content consumed on the edge (social) is just as powerful as content on site #cmworld

@TomMartin

A6: Content impacts the brands credibility to communicate online #CMWorld

@connieurway

A6: This shows us that our SM can be a great tool to expand our reach as businesses with little to no cost, and see what’s trending. #CMWorld

@CaptContent

Same goes with data analytics and predictions also! #CMWorld https://twitter.com/adam_s_levy/status/636216207272767492

@flyvenkat

A6: use social to share your customer’s stories. Build loyalty and trust via social relationships. Watch sales grow out of that. #CMWorld

@webmastergirl

Again, Tupperware… you can chitchat with galpals all day, but if they are not buying, you are not in business #CMWorld

@GingerSnapWorks

@revaminkoff Yet, content developed to share on social should target the audience you want to engage. They go hand-in-hand #CMWorld

@Magnani_Dot_Com

@CMIContent A6. Its content that creates community & its community of engaged users who will lead to commerce! 🙂 #CMWorld

@falgunivasavada

@mikemyers614 Nice Morrissey reference 👍#CMWorld

@UXcelsior

We really stress analysis of interactions for our #smallbiz clients. Helps optimize #content. #CMWorld https://twitter.com/sharmasights/status/636216129396936704

@bentoakmktg

A5) Have you ever bought something from someone who isn’t listening? Listen & don’t do this http://gph.is/1oNpmxB?tc=1 via @giphy #CMWorld

@ideakid88

@MarketerGizmo Valuable information is the way to go! 🙂 #cmworld

@SolomonSolves

A6. Key word: trustworthy. TY, @haydenaj #cmworld

@KipMeacham

A6 Social drives content marketing, which should point back to your website for lead gen. It’s all a cycle. Content drives sales #cmworld

@AndreeaC_T

@TomMartin YES! AND! I’m not buying a 30K marketing package in a tweet and my clients aren’t either #CMWorld

@GingerSnapWorks

@Magnani_Dot_Com Agreed- they def go hand and hand. Just not the same. #CMWorld

@revaminkoff

@TomMartin I like it! That’s great advice. #cmworld

@TracyOClair

A6: Social selling is content etched on insight. That connects with the customer just at the right time. #cmworld

@illohifeoma

Q7: What if you’re “kind of” doing social selling but want to be more methodical? How do you start/be more structured? #CMWorld

A6) Content marketing and social selling are the same. Give value to your audience and build trust. Trust leads to sale. #cmworld

@MemphisParkerUK

@GingerSnapWorks My mom hates going to those because she is forced to buy stuff. Online should be the opposite!-Jenna #CMWorld

@ThinkSEM

@CrowdContent You can even be found by word of mouth from your new friendships! #CMWorld

@CaptContent

a6 – #Content leads to readers leads to #social leads to #relationship – and maybe #sales #CMWorld

@T4Leonard

@TomMartin social is great content by itself, but I could tweet all day and not close a sale. I could network all day, same #CMWorld

@GingerSnapWorks

A7. Create and follow a process. #CMWorld

@revaminkoff

Social is useless without groups that share things in common. Content is a way to share experiences about that commonality. #CMWorld

@PatrickHayslett

A6: Content is an asset that aides in the buyer’s journey. But, content is only one part of the #socialselling process. #CMWorld

@GregHyer

A7. Start with better content and context for it. #cmworld

@KipMeacham

@GingerSnapWorks social isn’t a tweet… it’s a presence built over time… presence can = sale see it often #CMWorld

@TomMartin

A7: It all stars with a strategy. Set goals, build a plan…that’s enough structure for anyone. #CMWorld

@mikemyers614

A6 I take an integrated approach. Content doesn’t just stay siloed in one area. I just wrote about this http://www.andreeac.com/the-smiling-marketress/integrated-marketing-recycle-reuse-scale-sell/ #cmworld

@AndreeaC_T

Great takeaway from #cmworld – get this! https://twitter.com/AndreeaC_T/status/636216611863687169

@Serious_Vanity

A6: Without content marketing – your marketing is just a billboard that prospects will just blow by #CMWorld

@mikeyb95

A7 Be organized, make it a regular task in your days, participate in twitter chats, follow key audience members #CMWorld

@AccelityMktg

Must be giving favourable results @bentoakmktg #smallbiz #content. #CMWorld https://twitter.com/bentoakmktg/status/636216512987029504

@sharmasights

A7: Think of all the questions someone might ask you about your product, then write #content about it #cmworld

@MarketerGizmo

A7) I’ve written a blog post about this: http://wersm.com/9-rules-to-follow-for-a-stellar-social-selling-strategy/ (sorry self promotion isn’t right but it might help some of u! #CMWorld

@wakanouka

Strategy first, tactics second, technique third, right, @mikemyers614? #cmworld

@KipMeacham

A7) schedule content at the optimal times and plan time in your day to listen and answer questions #cmworld

@TajFirstBase

A7: 1) Market research. Lots of it 2) Content calendar 3) Brand consistency 4) Talk to people 5) Update and repeat #cmworld

@SolomonSolves

@Serious_Vanity @AndreeaC_T we agree! #cmworld

@CMIContent

A7: Structure/Discipline is THE KEY to successful social selling. It’s a marathon not a sprint. Gotta run accordingly. #cmworld

@TomMartin

A7. Partner with digital marketing team to initiate conversation with “Qualified” community members that already show interest #CMWorld

@UXcelsior

A7: Setup a panel of trusted customers & advisors before you jump totally in – you need a sounding board outside the echo chamber #CMWorld

@gregarious

Q7: Knowing what you are selling. We are a consulting firm, so we sell services not products so it’s different than B2C #CMWorld

@ThinkSEM

A7 Ideally, a continuum is developed where people move through it and you aren’t using social as simply the top part of the funnel. #CMWorld

@Magnani_Dot_Com

@KipMeacham Absolutely. #CMWorld

@mikemyers614

I hate myself for saying this, but you have to define your funnel. Do a walkthrough. #cmworld

@BrandedCartoons

Agreed @TomMartin That’s how YOU and I view it. Some companies see social as a cosmic cash machine #CMWorld

@GingerSnapWorks

@BrandedCartoons LMAO, like this: http://gph.is/1b0NAfA?tc=1 via @giphy #CMWorld

@ideakid88

A7: It’s a matter of process: curating good #content, creating some of your own, posting it consistently. Not a quick process. #CMWorld

@bentoakmktg

A7: Read the content; Understand the content; Discuss the content #CMWorld

@mikeyb95

@mikemyers614 @UXcelsior @mikemyers614 technically a Smiths reference (pushes up glasses)(just sayin’) #cmworld

@SurveyGizmo

A7 “Kind of?” If you’re actually being social on social media, then you’re doing social selling. #CMWorld

@martinlieberman

A7: The list can go on and on. Comes back to what are your objectives and brand promise? #CMWorld

@connieurway

A7) The same way you build any strategy. Set objectives, develop, test, and run it like a boss. #cmworld

@Serious_Vanity

@KipMeacham And maybe measurement. #CMWorld

@mikemyers614

A7. Define goals ahead of time. CPC & CPM goals are nice on a media buy, but CPA is most important. #CMWorld

@notnathan

People share, read n generally engage more with any type of content when it’s surfaced through friends n people thy know n trust #CMWorld

@romysinghblog

A7: To get started, commit to building a reputation around 1 thing your prospects value. #cmworld

@TomMartin

A7 You want to develop content to share on social channels that impacts all levels of the buyer’s journey. #CMWorld

@Magnani_Dot_Com

Exactly. @ideakid88 @BrandedCartoons LMAO, like this: http://gph.is/1b0NAfA?tc=1 via @giphy #CMWorld

@BrandedCartoons

#CMWorld A7- establish message consistency- identify the top 5 scenarios you encounter selling on social and get AWESOME at resolving them.

@andrew_peron

A7b. Make sure there is a unified strategy between Social engagement, content, and sales. Be prepared to solve probs, answer Qs. #CMWorld

@UXcelsior

A6. No #ContentMarketing = No value added to aid #SocialSelling = No relationship to help the #funnel. #CMWorld

@CreativeEMarket

A7: Start with strong, visually stimulating content, then create a methodology that your entire team follows consistently #CMWorld

@thegreat_gabbby

A7 Pay attention to data from existing efforts. #cmworld

@AndreeaC_T

When I tell a biz it might take 9 months to build the presence they want to convert how they want I get grumpy faces #CMWorld @TomMartin

@GingerSnapWorks

@SurveyGizmo @UXcelsior Who knew? How am I doing this? 🙂 #CMWorld

@mikemyers614

A7: Build tasks into your daily routine & stop doing things that don’t work. #cmworld

@JonTromans

@CMIContent A7: Make specific goals and set aside time to dedicate to it. Use tools, make lists, and build connections. #CMWorld

@Perfect_Search

A7: Then CREATE or CURATE content that you share around that 1 thing. Curated content can b as good as created. cc @GingerSnapWorks #cmworld

@TomMartin

A7: Setup granular level tracking from the content to social, to the sale. Use your CRM, Google analytics #cmworld

@AndreeaC_T

@CMIContent A6) By providing GREAT content, you will attract GREAT customers! #CMWorld

@Pearl_Capital

#Acuity may take many forms… one being analytics, @mikemyers614. #cmworld

@KipMeacham

That’s where the sales funnel comes into play. Content and social selling without a plan or purpose is equal to just busyness #cmworld

@illohifeoma

@SurveyGizmo @mikemyers614 Yeah, you’re right. Because he’s still touring, his name was more top-of-mind. #CMWorld

@UXcelsior

@mikemyers614 @SurveyGizmo @UXcelsior Ask me #cmworld

@SurveyGizmo

@GingerSnapWorks she likes the social atmosphere but doesn’t need the products and feels guilty if she doesn’t buy something-Jenna #cmworld

@ThinkSEM

A7: Figure out a process that works for you with a set of KPI’s linked to what you want to get out of it. #CMWorld

@y_niche

A7) It would have been interested to listen to the top #SocialSelling tips from @Timothy_Hughes – shame he isn’t here! 😉 #CMWorld

@wakanouka

A7 Then develop a plan around that data for what’s working and what isn’t. #cmworld

@AndreeaC_T

Add Patience to your methodology. #cmworld

@BrandedCartoons

A7 Take a step back from the conversations and look at all the possible good outcomes Start to track #CMworld https://twitter.com/CMIContent/status/636216731376029697

@SocialMichelleR

A7: Commit to doing it for 6-9 months and you’ll see folks start to link that 1 thing to you. I actually tested this in 2012. #cmworld

@TomMartin

A7 Likewise, you want to have a system (CRM) that lets you know where your users are in their unique area of their journey. #CMWorld

@Magnani_Dot_Com

@UXcelsior @SurveyGizmo @mikemyers614 pardon my inner record store dork. #cmworld

@SurveyGizmo

MT @Magnani_Dot_Com: A7 Ideally, a continuum is created to move people through & you aren’t using social as only the top of funnel. #CMWorld

@ardath421

The most clever content in the world can’t *create* a community. It can, however, bring members of a community together. #CMWorld

@PatrickHayslett

A7. Figure out how get CPA out of social & you can begin optimizing your spend & creative against performance #CMWorld

@notnathan

A7. Analytics are trailing indicators. To be “indicators,” KPIs must look forward/foretell, I believe. #cmworld

@KipMeacham

A7: was able to link myself to #Mobile even though I did no real mobile work for clients. Primarily build rep via curated content. #cmworld

@TomMartin

Strategy is key. They’re not separate things: #brand, #socialmedia, #content…actors in the same play! #CMWorld https://twitter.com/UXcelsior/status/636217377479258112

@bentoakmktg

Truth! #cmworld https://twitter.com/illohifeoma/status/636217536401551361

@Serious_Vanity

A7 Kind of social selling is kind of pregnant. Your method is to be in for the long haul. Success isn’t overnight. #CMWorld

@JKatzaman

Plan your deliveries (not talking about product). Many tools out there to engage back semi-intelligently #CMWorld https://twitter.com/CMIContent/status/636216731376029697

@T4Leonard

@GingerSnapWorks LOL – I’m guessing those are the unsuccessful companies 😉 #CMWorld

@TomMartin

A7, have a plan and a strategy. You have to do the work of “How DO clients want to engage with me” #CMWorld

@GingerSnapWorks

A7: So if I’m selling our brand on social then our KPI’s would be: Social shares + Impressions #CMWorld

@y_niche

@AndreeaC_T Don’t forget to use CMGRs. If your community isn’t engaged you’re just using SoMe+data for “cold-calls” #CMWorld

@UXcelsior

Q7: Create a #SocialSelling routine and measure your progress using KPIs. Sales management need to buy in too. #CMWorld

@GregHyer

A7: ALSO, post consistently but post smart too! Find when your audience is most active on social to get the most engagement #CMWorld

@thegreat_gabbby

@GingerSnapWorks but does that mean the tactic (tweeting) or the strategy (content shared) is wrong? Or both? #CMWorld

@TomMartin

@GingerSnapWorks It’s the same with Mary Kay and any sales-type companies. Good salespeople equal sales otherwise it doesn’t work #CMWorld

@ThinkSEM

A7. (edited) Analytics are trailing DATA. To be “indicators,” KPIs must look forward/foretell, I believe. #cmworld

@KipMeacham

@AndreeaC_T I like the emphasis on existing efforts. Data that works for someone else just may flop for you. #cmworld

@illohifeoma

You can build strong partnerships that way too as you consistently see content that works with your own @TomMartin @GingerSnapWorks #cmworld

@Serious_Vanity

@JKatzaman Amen. You’re either doing it or you’re not. #cmworld

@martinlieberman

@Magnani_Dot_Com Agreed, Once you find your community of users, now what? #CMWorld

@connieurway

@GregHyer – yes to #socialselling routine and measurement. Might even need to be a #socialselling ritual to keep it going long term #cmworld

@AndreaFryrear

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@the_magic_mon

@TomMartin @GingerSnapWorks Agree with that one…. reading the curated content is always essential & not just reposting!! #cmworld

@JonTromans

Consistency in #socialmedia is huge! #CMWorld https://twitter.com/thegreat_gabbby/status/636218003802169344

@bentoakmktg

@GingerSnapWorks but when you let them believe it will happen in 3 & it doesn’t grumpy turns to mad quickly 😉 #CMWorld

@TomMartin

A7: Create an editorial calendar and have a place for employees to add #content ideas #cmworld

@MarketerGizmo

How to do social selling #CMWorld https://twitter.com/SolomonSolves/status/636217135681925120

@UnionMetrics

@bentoakmktg Absolutely. Co’s trying to enter SoMe w/separate marketing & sales silos are missing the mark #CMWorld

@UXcelsior

Q8: What are some books, blogs, articles, experts and resources that can help us in this idea of social selling?#CMWorld

A7: Go back to the drawing board. If you’re “kind of” doing social, you probably only “kind of” have a defined brand or goals #CMWorld

@PatrickHayslett

@connieurway Begin to have their conversation with them. Don’t kick in the door and yell “HERE WE ARE”. Sit with them, and talk. #CMWorld

@Magnani_Dot_Com

@GingerSnapWorks LOL I hope you told him he might want to buy some ads #CMWorld

@TomMartin

A7) Define what problem your product/service solves & create a content plan to educate prospects on how you take their ‘pain’ away #CMWorld

@MemphisParkerUK

Oh heck no, @TomMartin. but there is an impression of “If you tweet it they will come” YES but you have to pay your dues #CMWorld

@GingerSnapWorks

A7: If you have a question about something, it’s likely that someone else does. Write about it! #content #cmworld

@MarketerGizmo

@GregHyer Curious!!! what’s a social selling routine… could you send a link afterwards? Thanks #cmworld

@illohifeoma

Great question, we’re going to make a list of good answers! You can never learn too much! #CMWorld https://twitter.com/CMIContent/status/636218232509108224

@AccelityMktg

@GingerSnapWorks @TomMartin Yep. If you’re after instant results then #socialmedia is not going to cut it. Relationships take time. #CMWorld

@MSLJim

A8: Gee, it sure would be great if someone had written a book on Social selling……. #CMWorld

@mikemyers614

@goodvidio I concur 1000% #cmworld

@illohifeoma

A8. Again, @Ardath421 Albee’s “Digital Relevance.” http://qub.me/LrAQq2 #cmworld

@KipMeacham

@martinlieberman @CMIContent Hey, Martin. Looking forward to meeting at #CMWorld & checking out @16BitBar @SmartSuiteBree

@UXcelsior

A7: Work on a consistent content plan to keep the social selling process going #cmworld

@KarolaKarlson

A8: Well I’m kind of fond of The Invisible Sale http://ow.ly/RlPat as a field guide 4 any1 wanting to start #socialselling 😉 #cmworld

@TomMartin

@Marketo always has good content related to #marketing & #social topics #cmworld

@SurveyGizmo

agreed @TomMartin there are a lot of people selling quick fix solutions. Makes it tough for people doing it the right way #CMWorld

@GingerSnapWorks

A8: but I also think Content Rules, CMW’s blog, Jay Baer’s blog are great resources #cmworld

@TomMartin

Definitely @UXcelsior #cmworld https://twitter.com/UXcelsior/status/636217996470448128

@AndreeaC_T

A8: Duct Tape Selling was gr8, loving The Content Code, Hooked & Managing Content Marketing #cmworld

@TomMartin

@rachelloumiller Back from vacations last week 🙂 With lots of exciting stuff coming: webinar with @SproutSocial on Thursday, #CMWorld etc.

@gdecugis

Well there you go! #CMWorld https://twitter.com/TomMartin/status/636218577327128577

@mikemyers614

#CMWorld A8 – Hootsuite has a great think piece on the importance of Social Selling using LinkedIn data: http://blog.hootsuite.com/why-social-selling-matters-insights-from-linkedin/

@andrew_peron

A5: Social listening will help us to know and understand what people want. #CMWorld

@romysinghblog

A8. I love the book “Word of Mouth Marketing” #CMWorld

@revaminkoff

http://www.amazon.com/The-Toilet-Trained-Cat-Aston/dp/1435740912 #cmworld

@BrandedCartoons

Time and a Plan. If you’re willy-nilly about social, you have willingly results. #CMWorld https://twitter.com/MSLJim/status/636218394501627904

@GingerSnapWorks

A8: I’ve also been told this blog is pretty solid and helpful http://www.conversedigital.com/category/social-selling-posts 😉 #cmworld

@TomMartin

A8) @Timothy_Hughes’s blog is a good resource, and check us out @WeRSM, we’re good as well 😛 #CMWorld

@wakanouka

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@ErolOnMusic

A8: Sales comes from converting social to customers. Our favorite podcasts optimize website for conversion http://ow.ly/Rm28Z #CMWorld

@ThinkSEM

#CMWorld https://twitter.com/Magnani_Dot_Com/status/636218766435713024

@connieurway

A8 I need to finish The Content Code. It’s a good read and hits on a host of topics in this area. #CMWorld

@JKatzaman

OMG I have never gotten SNAPS before!!!!! #CMWorld https://twitter.com/connieurway/status/636218798115172353

@GingerSnapWorks

A8: James Altucher is an example of someone who is awesome at executing a content marketing strategy #CMWorld

@mikeyb95

@Jay_zo and http://www.sorryformarketing.com/ are brilliant resources for marketing w/o being a pest #cmworld

@AndreaFryrear

A8: We like blogs from @HubSpot, KISSmetrics, and Social Media Examiner. Always well-written and accurate information. #CMWorld

@bentoakmktg

A8b) Any idea of a good book dealing with #socialselling? I love to turn pages. #CMWorld

@wakanouka

MT @cmcphillips: To all storytellers & communicators – learn about @orangeeffect and their mission. #CMWorld https://twitter.com/PeterLoibl/status/635828519055060992

@KyleAkerman

A8: @CMIContent I gotta give props to @CanadaMarcus – a shining example of smart social selling using video . on my hero list #CMWorld

@nogribin

A8) Mentioned him a few days ago (sure he won’t mind if I do again!): Tim Hughes (@Timothy_Hughes). Does know his #socialselling! #CMWorld

@MSLJim

A8. Oldie but goodie for #ServicesMarketing and sales: Selling the Invisible by @HarryBeckwith. http://qub.me/D8Jhfb #cmworld

@KipMeacham

@GingerSnapWorks yep- learned to set expectations properly or just walk away. That’s why important 2B seen as “expert” by clients #CMWorld

@TomMartin

#CMWorld A8- also, anything from John Jantsch (@ducttape) – I work with a lot of DTM guys/girls, if there’s one thing they know it’s social.

@andrew_peron

A8: Are you asking everyone on #CMWorld & #VCBuzz to sell themselves? 😉 @CMIContent @TomMartin

@y_niche

I like it @AndreaFryrear. A #SocialSelling ritual would be calling upon those higher powers! #CMWorld

@GregHyer

You want to get good at social selling? Read dating books. I kid you not #CMWorld

@GingerSnapWorks

@Gitomer is a great resource for sales in general, but it a big fan of social media #cmworld

@SurveyGizmo

@Marketwired @CMIContent @jcmarcell Learn their interests. Approach in a meaningful & nonthreatening way to build relationships. #CMWorld

@ctmyers02

Expectation about what is and is not possible inside all marketing is crucial #CMWorld https://twitter.com/TomMartin/status/636219184691736577

@GingerSnapWorks

@GingerSnapWorks It’s almost like you want to develop a relationship with customers? 😀 #CMWorld

@Magnani_Dot_Com

@GingerSnapWorks OMG cuz it’s all about relationships! Now that you say it, it seems obvious! #cmworld

@SurveyGizmo

Loving all of these suggestions from Q8! Thanks everyone! #CMWorld

@thegreat_gabbby

A6) Content marketing that delivers valuable info and a human story lights up your marketing, fires up sales, & grows you biz! #CMWorld

@ideakid88

A8. In other words, no PowerPoint preso on the first date, right, @GingerSnapWorks? #cmworld

@KipMeacham

A8: My fav #socialselling experts are @SocialSalesLink @jaybaer #CMWorld

@connieurway

@bentoakmktg @HubSpot Great recommendations, guys! #CMWorld

@Pearl_Capital

A curation of the best content tools and ideas in one place at http://bit.ly/CMX_New #cmworld

@illohifeoma

this right here is the truthiest advice on social selling you’ll read today. #CMWorld https://twitter.com/GingerSnapWorks/status/636219327453233152

@andrew_peron

OMG @KipMeacham wins the internet today! #CMWorld https://twitter.com/KipMeacham/status/636219585830744064

@GingerSnapWorks

@KipMeacham @GingerSnapWorks Wait…So I have been doing it wrong this whole time!? #CMWorld

@Magnani_Dot_Com

We’ll spend the last few minutes asking @TomMartin questions. Ask now! #CMWorld

@CMIContent

A8: @annhandley has some great #content writing advice http://www.annhandley.com/2015/05/06/8-writing-tools-i-use-every-day/ #cmworld

@MarketerGizmo

@GingerSnapWorks Data, A Love Story by Amy Webb comes to mind! #CMWorld

@ThinkSEM

The best info guide on good social selling is the social posts of your target audience. Follow & see what makes them tick. #CMWorld

@PatrickHayslett

AND if you want to get good at online dating? Read some marketing books #CMWorld https://twitter.com/andrew_peron/status/636219622816137216

@GingerSnapWorks

Otherwise known as marriage proposal at first sight, @Magnani_Dot_Com @GingerSnapWorks #cmworld

@KipMeacham

This is going to be my fav tweet 4 today #CMWorld https://twitter.com/SocialSalesLink/status/636219706899320836

@connieurway

Our question to you @TomMartin: What strategies do you use to get through the noise, other than loads of market research? #cmworld

@SolomonSolves

I found this quote on #contentmarketing – completely spot on! #CMWorld http://t.co/UuDS77cEOU

@wakanouka

GENIUS HERE! Whipping out your sales presentation too soon is like a marriage proposal on the first date #CMWorld https://twitter.com/KipMeacham/status/636220015189065728

@GingerSnapWorks

@SolomonSolves try to pick a relevant core message(s) and stay on them… own ONE place in prospect’s mind #CMWorld

@TomMartin

@Marketwired @CMIContent Avoid DMing everyone. Share content and gain credibility. Then when you reach out, it’s a warm convo. #CMWorld

@ctmyers02

|REPLAY| Social Selling #CMWorld #katch #Periscope http://ktch.tv/1PbS http://t.co/SKBq3QKn1J

@SocialMichelleR

@Pearl_Capital No, I was talking about @TomMartin’s book The Invisible Sale. Sorry, guess I was being too mysterious. #CMWorld

@mikemyers614

@SolomonSolves also, define prospects’ propinquity points… then make sure you and u content show up there often #CMWorld

@TomMartin

@CMIContent @TomMartin Personally, we like YOUR website! #CMWorld

@Pearl_Capital

@wakanouka we’re excited to have @davidbeebe with us at Content Marketing World! #cmworld

@CMIContent

Agreed. Repeat: DMing sales sucks! @ctmyers02 @Marketwired @CMIContent #CMWorld

@connieurway

@mikemyers614 @TomMartin Oh! Silly us. Thought you might be famous… #CMWorld

@Pearl_Capital

@ThinkSEM thanks as always for sharing your tweets with us! #cmworld

@CMIContent

A8: Medium & Slack – Appear as a key thought leader by starting up a collection or community respectively #CMWorld

@y_niche

@TomMartin And would you say that “relevant core message” comes from knowing the customer’s buying process? #cmworld

@SolomonSolves

@TomMartin @CMIContent What’s the most frequent mistake brands make w/ social selling? How can they avoid it? #cmworld

@CrowdContent

@GingerSnapWorks Man, I’m better at social selling than dating? Will the reverse help? #cmworld

@amywhiggins

@TomMartin speaking some serious #marketing #truth here #cmworld https://twitter.com/TomMartin/status/636214844593700864

@optimizemybrand

@SolomonSolves no, comes from knowing the client’s thinking process and what’s on their mind #CMWorld

@TomMartin

@amywhiggins I briefly teamed up with a copywriter, and a branding expert to write dating profiles. Tons of fun #CMWorld

@GingerSnapWorks

@amywhiggins dating is a marketing experience #CMWorld

@GingerSnapWorks

@CrowdContent they think if they teach sales team how to use social platforms or hold a workshop it will all magically work #CMWorld

@TomMartin

@SparkerWorks it was Ludacris #cmworld

@SurveyGizmo

Very true! #CMWorld http://gph.is/1RNBCtA?tc=1 via @giphy https://twitter.com/wakanouka/status/636220090996891648

@ideakid88

@TomMartin Interesting perspective! One could say they both intertwine with each other. #cmworld

@SolomonSolves

In case you missed THIS #CMWorld https://twitter.com/GingerSnapWorks/status/636220874190888961

@connieurway

@CrowdContent #SocialSelling isn’t a workshop — it’s a habit and co’s have to invest in coaching to instill these new habits #CMWorld

@TomMartin

I just made a classic mistake… thinking I could tweet chat AND have lunch at the same time. Oy. #CMWorld

@GingerSnapWorks

A6 @CMIContent #contentmareting opens the door and creates a space for #socialselling It’s the beginning not the end #CMWorld

@jfouts

@martinlieberman Totally official! 🙂 #CMWorld

@SmartSuiteBree

@AndreaFryrear @miro_cassetta @CMIContent Ha thanks! I definitely aspire to a non-pest … to mixed results sometimes 😉 #CMWorld

@Jay_zo

@GingerSnapWorks Love it! It’s easier to sell others, always hard to sell yourself. #CMWorld

@amywhiggins

@Jay_zo @AndreaFryrear @miro_cassetta well you can pester us anytime, Jay! 🙂 #cmworld

@CMIContent

@GingerSnapWorks next wave of CRM – Dating CRM #CMWorld

@amywhiggins

Awe, man, so you’re saying I have to CHANGE my behavior (and budget), @TomMartin @CrowdContent? B^( (frowny glasses face) #cmworld

@KipMeacham

always great info on the #CMWorld chats, but this quote was one of my favorites! https://twitter.com/wakanouka/status/636220090996891648

@nikktto

@amywhiggins @cmcphillips girl, we’re presenting too! And I was hoping to pop into your #CMWorld session so I don’t want a spoiler 🙂

@MoninaW

Had a fantastic time with the talented marketers over at #CMWorld. Enjoyed learning new things. Looking forward to the next session!

@SolomonSolves

@amywhiggins That’s why, as a marketer and copywriter, I always have someone else do my copy #CMWorld

@GingerSnapWorks

.@illohifeoma on @LinkingIn2Sales we talked with @kevinttully about social selling routine. Hope this helps! http://www.linkingintosales.com/tag/social-selling-routine/ #CMWorld

@GregHyer

Learn more about @TomMartin on his website: http://conversedigital.com #CMWorld

@CMIContent

@SFerika With our schedules, that might be the only time we see each other 🙂 #cmworld

@amywhiggins

Adding my 2 cents here. Hire intuitive people. I know someone:) @TomMartin @CrowdContent #CMWorld

@connieurway

@KipMeacham sorry but the truth hurts and costs 😉 #CMWorld

@TomMartin

@UXcelsior Concur. We do a lot of this ourselves, and recommend for clients pages, on our FAQ page http://ow.ly/Rm44B #CMWorld

@RocketGroup

@amywhiggins haha seriously! 😉 #CMworld

@SFerika

Chat with @TomMartin IRL at #CMWorld! It’s not too late to register! http://cmi.media/cmw

@CMIContent

How #contentmarketing is like #dating! #CMWorld https://twitter.com/wakanouka/status/636220090996891648

@tiffanyiswrite

Okay. I guess I’ll go and change then. All kidding aside, thanks, @TomMartin, for some great insights and #tweetchat convo today! #cmworld

@KipMeacham

@CMIContent #CMWorld chat always makes me… http://gph.is/VwzlJZ?tc=1 via @giphy so thank you one and all!

@ideakid88

@KipMeacham @TomMartin Excellent, thanks! We will pass this information onto our clients. #cmworld

@CrowdContent

#CMWorld Rocks! TY for Favs, RTs and interacting. Have a great day!

@connieurway

@EvanLePage @cmworld @TomMartin what’s your fav way to connect, ev? #cmworld

@GrantPastor

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@the_magic_mon

A5 #social listening also helps to identify opportunities for improvement in #CustomerService #CMWorld #socialmediamarketing

@SoumyadeepSur

@ens0204 Labor day? Climbing Half Dome on Sunday. Flying to #CMworld on Monday. #ICMIchat

@amywhiggins

Have you registered for #CMWorld yet? Use code SPEAKERGUEST and thank @L1pk0 & @CMIContent for the $100 discount http://gmnt.co/1Lv7Att

@GoAnimate

thegreat_gabbby build rapport properly & U don’t have to ask… they’ll offer their contact info to you #Nirvana #cmworld

@ErolOnMusic

Great #SocialSelling peeps: @kokasexton @JackKosakowski1 @JulioVisko @barbaragiamanco @Jon_Ferrara @_celinaguerrero @ScoreMoreSales #CMWorld

@GregHyer

@justinmrobbins Awesome! I’ll be there with @monicalnorton Monday night. BTW- Come to my session. http://www.contentmarketingworld.com/cmworld-2015-speaker-spotlight-amy-higgins/ #CMWorld

@amywhiggins

Is your #contentmarketing really serving you? Find out at our #CMWorld session 9/9 http://t.co/DxOv7unWRN

@leopard

Two weeks until #CMWorld – Are you going? Use my code SPEAKERGUEST to save on registration http://buff.ly/1ML1QgP

@AnneJanzer

Attending #CMWorld this year in Cleveland? Stop by our party on 9/9 at 6pm for some food, drinks, and live music! https://www.eventbrite.com/e/get-plugged-in-at-content-marketing-world-2015-registration-17995888186

@Snap_App

Us too! #CMWorld https://twitter.com/ideakid88/status/636222096847335424

@CMIContent

#CMWorld is the content marketing event of the year! Go to avoid doing this: http://gph.is/Ub2wEi?tc=1 via @giphy https://twitter.com/CMIContent/status/630381021901357056

@ideakid88


  • https://www.baldwindigital.ie/seo-services Mark

    I think with Social Media it is a totally different approach in fact the last thing you want to do is come off pushing sales i think if you follow the right people and show yourself as an influence people will naturally come to you for your product or service.

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