Aaron Watkins is the Senior Director of Internet Strategy and Digital Content Marketing at Johns Hopkins Medicine. He leads the Academic Medical Center and health system in a comprehensive online strategy that includes content strategy, internet marketing, social engagement, user experience design and technical development.
Previously, Aaron has led enterprise-wide web and application development projects for several medical non-profits, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore, where his team's work was recognized with a Webby Award. Aaron is a Human Factors certified web usability analyst. @aaronwatkins