Giuseppe Caltabiano is a high energy, results-driven marketing executive, with +20 years of experience in the fields of IT, Software, Industry, Energy and Technology fields. He’s a B2B content marketing speaker, author and writer.
Today Giuseppe is Head of Content Marketing Advisory Services at NewsCred, the world’s leading enterprise content marketing services and software company; he advises global top B2B and B2C brands to
build effective content marketing strategy. The CMAS team is made up of the world’s foremost experts in
the field of content marketing, with domain expertise in a variety of areas like analytics, SEO, demand
generation, web content management, and global/local organization.
Before joining NewsCred, Giuseppe was Vice President for Marketing Integration at Schneider Electric; he was responsible for definition and integration of Content, Social Media and PR strategy for the IT Business Unit of Schneider Electric (Data Centers and IT solutions).
Giuseppe led Marketing Communications & Branding during Schneider Electric's acquisition and integration of the British software and engineering firm Invensys plc. While in Invensys Giuseppe covered several positions, the latest as VP for Marketing & Communications for EMEA, where he was responsible for development and execution of marketing strategies in the Region, with a focus on software and industrial automation.
Giuseppe has an MBA from Milan’s SDA Bocconi School of Management, a degree in Electronic Engineering from the Polytechnic University of Milan and is trained on Mergers & Acquisitions at the London Business School. He currently lives in London. @giusec