Holly Miller is the Senior Manager of Digital Marketing at Searchmetrics. In this role, she leads digital marketing efforts and the strategy blending content marketing, social media, on-line marketing, earned and paid media in partnership with the Global Marketing and Content Marketing teams. Prior to this, Holly delivered SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. She's passionate about sharing her unique professional insight to help marketers improve their customer experience through the use of data.