Jenifer Walsh is director of customer engagement marketing for Current, powered by GE. She oversees a team of in-house experts responsible for the global business’ web and digital strategy, helping accelerate sales opportunities and driving demand for the first-of- its-kind energy company. Her broad B2B and B2C expertise includes strategic planning, advertising/branding strategy, data & analytics, creative development, lead generation and content strategy.
Prior to joining GE, she was responsible for driving marketing strategy and business development – on both the client and agency side - for major national brands including Sherwin-Williams, KeyBank, Dirt Devil, Smuckers and GE Lighting. @jlansky