Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist.
Jessica comes from a direct marketing background, where she became addicted to measurable, targeted marketing, and not long after, fell in love with email marketing for its immediacy and the complex possibilities of relationship marketing. In her role at Barkley, she’s an expert, educator, and enthusiast about email, mobile, and other relationship-driven marketing channels for both internal and external audiences. She's lead trainings and spoken in front of audiences from a dozen to over 300 from Las Vegas to New York City to SXSW Interactive in Austin. Her goal is to help clients, colleagues and strangers succeed with better, stronger, smarter data-driven marketing. @bestofjess