John Bell leads the Enterprise Digital Marketing team at Travelers putting data-driven digital marketing at the heart of marketing. His team works out of the Travelers Engagement Center, a data-enabled hothouse driving insight and creativity.
John has designed programs to drive demand in commercial insurance and personal insurance and deployed social selling programs to enable the insurance sales channel to engage the connected customer.
John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. John drove digital and social strategy and programs for brands including Ford, Nestlé, IBM, DuPont and more. @jbell99