As GE’s Chief Marketing Officer, Linda Boff leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She drives the positioning of GE, one of the world’s most powerful brands, as the preeminent digital industrial company.
Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. Under her leadership, GE’s fresh approach to media and content has driven immense results, including being recognized as AdWeek’s hottest digital marketer and winning a coveted Cannes Grand Prix Award in 2016. @lindaboff