Lisa is the research director at Content Marketing Institute. In her role, she oversees all aspects of the annual content marketing survey, and is responsible for all reports based on the findings. Lisa also works with CMI’s consulting/advisory and sales teams to develop and report on custom research surveys. She coordinates with CMI’s executive, editorial, design, and marketing/PR/social teams to extract and disseminate insights from CMI research.
Prior to CMI, Lisa was a B2B journalist, managing editor, nonprofit communicator, small business owner, and editorial consultant/director for a wide range of custom publishing projects. She’s also the editor of eight books on content marketing. @lisabeets