McDonald has 30+ years as a consultant, marketing executive, content marketer and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs and Silverpop, an IBM Company. McDonald’s current role as a marketing evangelist, is to educate clients on best practices and emerging trends in marketing automation, email, mobile and social marketing.
He has written more than 500 articles, delivered more than 100 Webinars and 200 presentations at conferences around the world. Widely acknowledged as a top thought leader on email marketing, McDonald was recognized in 2014 as one of the 50 Marketing Thought Leaders Over 50 by Brand Quarterly magazine. @LorenMcDonald