Marcia Riefer Johnston

I joined CMI January of 2015 to help build interest in this fascinating thing called intelligent content, namely, content that’s “structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable.” That’s a mouthful! I believe that content marketers have a lot to gain by exploring this rich topic area.

I have run a technical-writing business for years. I blog about language at Of all the things I’ve written, my favorites are my two books:

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