Mark Masters is owner of The ID Group, a content marketing consultancy, based in England. He is a believer for businesses to take ownership of the spaces that are theirs in order to build their audience, by standing for something compelling. Why continually pay for attention, when others can pay attention?
Mark is the author of The Content Revolution and co-presenter of the weekly Marketing Homebrew podcast. His weekly You Are The Media email, every Thursday, shines a light on what businesses need to take on board to make an owned media approach flourish. @markiemasters