Mike is the Senior Director of Business Strategy and Education for Vertical Measures. He has been involved in advertising and marketing for most of his career. Starting out in newspaper advertising, Mike has seen the transformation of traditional advertising to digital. Mike has been involved in online marketing, developing extensive PPC programs,organic SEO tactics and content marketing programs resulting in significant traffic growth, improved conversion rates and revenue increases for clients.
Mike is a regular speaker at digital marketing conferences covering topics like content marketing, search engine optimization, content ideation and content marketing strategies. @mjhuber