paolo mottola_rev Paolo Mottola rei-logo

Paolo Mottola leads content strategy at REI and oversees editorial content for seasonal campaigns, online education and product marketing. He previously handled social media marketing for the Co-op and managed social network and vendor relationships. Before coming to REI, he worked in marketing and ecommerce at Whittaker Mountaineering and Eddie Bauer, and managed Microsoft, Samsung and U.S. Army accounts at Weber Shandwick. He studied journalism at Western Washington University and has a Master of Communications in Digital Media degree from the University of Washington, where he also teaches content strategy. @paolojr
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