Rand Fishkin photo_rev Rand Fishkin

Rand uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, creator of Keyword Explorer, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand’s writing can be found mostly in short bursts on Twitter, in longer ramblings on his personal blog, and, in photo-accompanying captions via the Instagram account he shares with his wife, Geraldine, who runs a consistently hilarious, occasionally poignant travel blog chronicling their adventures. @randfish

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