Rick Wion photo_rev Rick Wion Kellogg's logo 2012

Rick leads transparency storytelling through digital and social media for Kellogg’s through the www.openforbreakfast.com platform that engages with customers around nutrition, sustainability and philanthropy.

Previously Rick was the first-ever Director of Social Media at McDonald’s where he built the social function from the ground up, transforming the brand from a digital laggard to the most talked about non-technology company.  Rick also worked as Vice President of digital and social media for GolinHarris in Chicago, where he implemented digital-communications strategies for Fortune 500 companies including General Mills, Johnson & Johnson, and Dow Chemical among others.

A frequent speaker, Rick has appeared at SXSW, Blogworld, iStrategy and international business forums. In 2013, Rick was named to the AdWeek 50, recognizing the top digital executives. @rdublife

Related Sessions

View full schedule