Rick leads transparency storytelling through digital and social media for Kellogg’s through the www.openforbreakfast.com platform that engages with customers around nutrition, sustainability and philanthropy.
Previously Rick was the first-ever Director of Social Media at McDonald’s where he built the social function from the ground up, transforming the brand from a digital laggard to the most talked about non-technology company. Rick also worked as Vice President of digital and social media for GolinHarris in Chicago, where he implemented digital-communications strategies for Fortune 500 companies including General Mills, Johnson & Johnson, and Dow Chemical among others.
A frequent speaker, Rick has appeared at SXSW, Blogworld, iStrategy and international business forums. In 2013, Rick was named to the AdWeek 50, recognizing the top digital executives. @rdublife