Russell Sparkman has been a practitioner of story-based, purpose-focused Content Marketing since long before the term became part of the marketer’s modern lexicon. Starting with the launch of One World Journeys in 2000 as a branded content experience for Seiko Epson corporation, Russell has been a content strategist, information architect, executive producer, photographer and videographer for a range of B2B, B2C, Nonprofit and Government clients and projects.
Russell’s passion is creating and delivering highly shareable, purpose-focused content that is aligned with measurable goals and desired outcomes. Russell has been a featured presenter and workshop leader at Content Marketing World, American Marketing Association Nonprofit Conference, Social Media Summit, Intelligent Content Conference and is the producer of the annual Content Marketing Retreat.
Outside of the office, Russell enjoys time with his wife and teens, his pets, and playing bass guitar in blues rock ensembles. @fusionspark