Sonya Bradley promotes the Sacramento experience to meeting planners, tour operators, sports organizers, family travelers and the locals. She’s the Chief Marketing Officer for Visit Sacramento, a destination marketing organization, overseeing a family of six brands that include America’s Farm-to- Fork Capital, Sac Sports and Film Sacramento. She also manages Visit Sacramento’s tourism teams, which is responsible for generating leisure travel from tour groups and individual non-business travelers. During the height of the last recession, Sonya discovered the world of content marketing and began the journey of integrating it into her overall marketing strategy. It’s always a work in progress.