He began his hands-on career with the marketing division of The Coca-Cola Company in the 1990’s when the organization increased annual unit case volume from 9 to 15 billion. Since then, he has helped empower the marketing function of organizations like AT&T, Citi, Diageo, Kraft Foods, PepsiCo, and Procter & Gamble through new and improved analytics.
Todd has held senior positions at leading research organizations, consultant agencies like MMA, as well as several other start-ups like MAP. Todd is the also the founder of Middlegame Marketing Sciences (MMS) and remains heavily active there using competitive interaction analysis to help clients address product assortment, pricing, and promotional assessment. His formal training was at the Farmer School of Business at Miami University and the Australian Graduate School of Management at the University of New South Wales.