Strategies for Building Your Email List: A #CMWorld Chat with Aaron Orendorff

email strategies“Building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.” – Aaron Orendorff

We’re big believers in the power and importance of building email subscribers – and our community is as well as Aaron’s post on this topic was one of the most popular posts on CMI this year. We invited him to be our guest to lead the #CMWorld Twitter chat conversation on what marketers can do to build their email lists.

This is our last #CMWorld Twitter chat of 2015! Enjoy the holidays, and we’ll see you back on Twitter Tuesday, January 5th, at 12pm Eastern when Joe Pulizzi joins us to talk about our community’s 2016 content marketing predictions.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: How do you convince management that you need to prioritize building your email list? #CMWorld

@CMIContent Don’t often find I do – there’s certain understanding of it being ‘captured’ audience #CMWorld

@sarahsmall

A1: email lists = top and mid funnel nurture opps. #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@MaureenOnPoint

A1: By showing how prioritizing your target audience increases your chances of achieving your overall goals #CMworld @CMIContent

@marceldigital

A1 An email list is a marketing asset you OWN, versus social media, which you’re just using and don’t control. #cmworld

@martinlieberman

A1: Want leads? (Sorry, feeling a bit snarky this morning 🙂 #cmworld

@ardath421

A1 Freakin’ data. My @CMI opens with the BIG picture http://buff.ly/1O0oVZO #CMWorld

@iconiContent

A1b: So I guess it’s really about educating management about how to drive people thru the funnel. #CMWorld

@MaureenOnPoint

@Mr_McFly building your email list! And hello! #cmworld

@CMIContent

@CMIContent A1: Point to stats on how much email pays off. They’re pretty convincing. #CMWorld

@atxcopywriter

A1 Email is 40x more than Facebook and Twitter combined http://buff.ly/1O0oVZO #CMWorld

@iconiContent

Since decision makers like numbers, an easy way to convince is show how high #email conversion rates are compared to “other” mktg. #CMWorld

@Mr_McFly

A1) Show them the conversions! 🙂 #CMWorld

@js_mack

A1:Actually convincing them to kill inactive/disengaged is the hardest part. It’s more list curating than building. @CMIContent #cmworld

@JS_insidepitch

A1: don’t think there needs to be a lot of convincing. It’s just a matter of whether it not they value customer engagement #cmworld

@eCopyDesk

In today’s world, an email list is a key marketing tool. No convincing needed! #CMWorld

@DreamItReel

A1: Show management the % of consumers who now take action from emails #CMWorld

@SueBrady

@CMIContent A1: Leads, a strong foundation, a basis for other work to be done. #CMWorld

@ExperianDQSteph

A1: How to convince mgmt to focus on email? take theirs away for a day. #stillsovaluable #CMWorld

@mikemyers614

A1: I think the ROI # I saw for email was $42 for every dollar invested. Hard to argue with that. #BlindingThemWithData #cmworld

@AndreaFryrear

@JS_insidepitch @CMIContent YES, THIS. Do what works, not what you THINK works. I am guilty of this. #petproject #CMWorld

@MaureenOnPoint

A1: From the management side: building an email list means adding possible clients. Simplest way 2 expand. #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@jazzymktg

@MaureenOnPoint @nationwide Yeah, it’s the first one. #CMWorld

@mikemyers614

@js_mack The numbers speak for themselves! #CMWorld

@DreamItReel

#Management here – it generates $$ at a much lower cost #CMworld

@T4Leonard

A1: Prioritizing allows better-targeted communication #CMWorld

@village_print

A1 And lots more data on email from this one I did for @businessinsider http://buff.ly/1O0peny #CMWorld

@iconiContent

A1: That’s pretty much where it starts .You need your owned audience. #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@JeremyBednarski

@atxcopywriter You know it! #CMWorld

@mikemyers614

Yes! Still extremely effective and impressive ROI in most cases. #CMWorld https://twitter.com/atxcopywriter/status/676810681484644352

@CrowdContent

A1 Email list = Leads = Future customer = Real engagement #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@varunkr842

A1: Ooh I like the prioritization/segmentation argument too. Email can be so much more granular than social or even #content #cmworld

@AndreaFryrear

A1: We must also remember that #email is a great engagement opportunity as well. #TheFirstSocialNetwork #CMWorld https://t.co/nHWJTBrHlE

@Mr_McFly

A1) An email that is sent to a targeted list with relevant content, produces conversions! #CMWorld

@torriegundersen

A1: lots of case studies and other material available that can convince management and help you make your point. #cmworld

@eCopyDesk

A1: Share industry benchmarks/expected results from effort, & a real plan to make it happen! #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@BetsyDaitch

A1: Give them a copy of @JoePulizzi’s new book, Content Inc. – subscribers are the base for business growth #cmworld

@ardath421

A1: Email is one of the best ways to reach an engaged audience because it is a personal and direct form of communication #CMWorld

@5FifthStory

@CMIContent A1 By showing them that my email consist of potential customers #CMWorld

@ankit1989

YUUUP using your community/database to create content = #GOLD #CMWorld https://twitter.com/BetsyDaitch/status/676811350451036160

@MaureenOnPoint

A1: Surprising management needs to be convinced. #CMWorld

@billcush

@CMIContent Feeling *kind of* Devils Advocate-y bout this topic – not keen on emails at all! Much prefer fluid, active social media #CMWorld

@sarahsmall

Q2: How is building an email list different than generating leads? #CMWorld

@billcush Right? Maybe time for new management 🙂 #cmworld

@AndreaFryrear

Your email subscribers, and their engagement data are one of the most valuable assets your business owns. #CMWorld

@RizzoMB

A2 Different: List building is a softer (friendly) method than straight up #leadgen #CMWorld

@iconiContent

A1: email marketing is the winner hands down when it comes to engagement. Twitter and Facebook don’t even come close #cmworld

@eCopyDesk

A1: If you want to save money and have better result prioritize #cmworld

@complexkickz

.@DreamItReel Right?! #CMWorld

@js_mack

A2 Similar: At the end of the day, they’re still both about #leadgen #CMWorld

@iconiContent

A2: Building a list is about establishing interest based on value exchange – it’s the path toward quality lead development #cmworld

@ardath421

@CMIContent A1: an email in hand is worth 6 on social media 😉 #CMWorld

@salmajafri

A2: Trick question! It IS the same! #CMWorld

@SueBrady

@billcush Only about half #CMWorld

@T4Leonard

A2: I think they are essentially the same thing #cmworld

@eCopyDesk

A2: Generating leads is a little more proactive. Taking down emails is passive, but still great! #CMWorld https://twitter.com/CMIContent/status/676811727166509057

@jazzymktg

A2 Different: For more qualified #leadgen … use more form fields (make it hard). #CMWorld

@iconiContent

@sarahsmall @CMIContent it depends on objectives. Both email & #soMe get bad raps b/c of those who don’t use it effectively. #CMWorld

@Mr_McFly

A2: Building an effective email list is the 1st step in generating qualified leads. Put the work in early! #CMWorld https://twitter.com/CMIContent/status/676811727166509057

@BetsyDaitch

A2: See my new book: A lead is not a prospect (this book doesn’t exist). #CMWorld

@mikemyers614

A2: More targeted. The niche is discovered and no cold calling #CMWorld

@village_print

@sarahsmall we’re fans of social, but we advocate importance of subscribers. Our thoughts: http://contentmarketinginstitute.com/2015/05/subscription-goal-content-marketing/ #cmworld

@CMIContent

A2: From a funnel persp: Leads are top of funnel names in a db. That db then gets nurtured to convert. #CMWorld https://twitter.com/CMIContent/status/676811727166509057

@MaureenOnPoint

@sarahsmall @CMIContent As a consumer, I don’t look at them much so can see what you mean. But I think the numbers are powerful #CMWorld

@atxcopywriter

A2 An email list is people who OPT IN and WANT to hear from you. Generating leads you have to attract to you. #cmworld

@martinlieberman

A2 Email list are in exchange of knowledge or some values while #LeadGeneration is salesy approach #CMWorld https://twitter.com/CMIContent/status/676811727166509057

@varunkr842

A2 Is there any difference in, like, one is people choosing to sign up or get into the “funnel” and the other is more brand based? #CMWorld

@LUCYrk78

A2 A subscriber is not necessarily a lead, just someone interesting in something you shared – not the same thing #cmworld

@ardath421

A2) In my mind it’s about building relationships with those people. #CMWorld https://t.co/MT6pqrUVPH

@js_mack

A2: The #email list is a long play. Might not even qualify as “leads,” but could become them with some nurturing. #cmworld

@AndreaFryrear

#CMWorld A2. No matter where you start the conversation, it is always about qualified #leadgen

@babettetenhaken

@mikemyers614 Taking preorders for that book? #cmworld

@AndreaFryrear

@Mr_McFly @CMIContent Agreed. Interested to see thoughts & techniques here. Feel like emails get good response bc we compulsively open… #CMWorld

@sarahsmall

@sarahsmall @CMIContent One of those cases where my habits aren’t normal http://austin-copywriter.com/youre-not-normal-so-stop-marketing-to-yourself/ #CMWorld

@atxcopywriter

A2: Building a list is a scoring method for which leads are worth pursuing or building, and how to approach them. @CMIContent #CMWorld

@marceldigital

@ardath421 I think this addresses the names vs. leads issue. Who are the names? How do we turn them into leads. #CMWorld

@MaureenOnPoint

#CMWorld – cold vs warm….

@T4Leonard

@varunkr842 how do you think lead gen is a salesy approach? #cmworld

@eCopyDesk

A2 Different: For just list building … less form fields (make it SUPER easy). #CMWorld

@iconiContent

PS I know very little about this 🙂 #cmworld

@LUCYrk78

@AndreaFryrear Sure! #CMWorld

@mikemyers614

@CMIContent Thanks – will have a read 🙂 Interested to hear thoughts and techniques here! #CMWorld

@sarahsmall

Aha! #CMWorld https://twitter.com/martinlieberman/status/676812163223306240

@LUCYrk78

#cmworld Smart. But can’t you curate as you go? https://twitter.com/iconiContent/status/676812068452892672

@JohnnyZ1959

A2: Email could be the introductory handshake or fist bump. Lead generation is more of bro hug! @marketmachines #cmworld

@JS_insidepitch

Building a list requires allocation of time and specific niche targeting #cmworld A2

@complexkickz

A2: If you want to look at things high level EVERYTHING you do is lead gen. The question is: where is the recipient in the “funnel” #CMWorld

@Mr_McFly

@LUCYrk78 I like your transparency and I’d like to subscribe to your newsletter! #CMWorld #irony

@MaureenOnPoint

@billcush Don’t tempt me, Bill. 🙂 #CMWorld

@mikemyers614

@billcush The wrong half.. 🙂 #CMworld

@T4Leonard

@MaureenOnPoint lol #CMWorld

@LUCYrk78

A2) It’s the data! When you’re segmenting email lists, you’re building the lists based on their interests + the content you offer #CMWorld

@torriegundersen

@atxcopywriter @CMIContent But are the numbers powerful bc we compulsively open & don’t often unsubscribe? A passive glance over… #CMWorld

@sarahsmall

@CMIContent leads can come from anywhere, email list is via email #itsthemediumstupid #CMWorld

@salmajafri

@ardath421 Names vs leads is the bane of my existence. Plus, alignment with sales? #killsself #CMWorld

@MaureenOnPoint

@sarahsmall @CMIContent that is part of it, but email (& social) is about providing the right content that makes people open again. #CMWorld

@Mr_McFly

A1: Email Subscribers are ur owned online audience they intentionally belong to u and are your best bets #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@deevaprenuer

A1) Just show them this: http://www.visiblegains.com/is-email-dead/ #cmworld

@ideakid88

@atxcopywriter @CMIContent Thanks – will have a read soon 🙂 #CMWorld

@sarahsmall

@JohnnyZ1959 #cmworld Forgot to put hashtag on. Probably too much hashtagging as HS kid.

@JohnnyZ1959

@CMIContent It’s part of the larger process. Leads can come from other places, some subscribers aren’t leads. But many are. #CMWorld

@atxcopywriter

A2: I guess the forms you create for creating simple email lists and doing lead gen can differ. #cmworld

@eCopyDesk

A2: Email subscribers could turn into qualified leads with the right content and call to actions within your emails #CMWorld

@5FifthStory

@JohnnyZ1959 More hashtag failure. #cmworld

@JohnnyZ1959

@JohnnyZ1959 Hastag tracers? #cmworld #offtopic

@MaureenOnPoint

@eCopyDesk leads are always collected via pushing way while email list are self sign up type. What you think #CMWorld

@varunkr842

@JohnnyZ1959 Ha! #CMWorld

@SueBrady

A2. An email list is interested in what you have to say, a lead is interested in what you have to sell – one person could be both! #CMWorld

@DreamItReel

@ardath421 Well said! #CMWorld

@torriegundersen

@Mr_McFly @CMIContent I guess I just don’t trust open rates – I care what someone then *does* with that info / content. #CMWorld

@sarahsmall

@MaureenOnPoint without alignment w/ sales, names that aren’t leads are what widen the gap – so true #cmworld

@ardath421

@village_print @CMIContent totally agree no cold calling #CMWorld

@deevaprenuer

@SueBrady Don’t want to admit it, but it was too much fun NOT to have damaged me. #cmworld

@JohnnyZ1959

@CMIContent @giphy Naturally as nothing beats the force of SoMe! #CMWorld

@ideakid88

A1: Don’t have to. It’s totally integrated. We’re all good. #CMWorld https://twitter.com/CMIContent/status/676810219096158209

@MusicAdamT

@iconiContent Too many lazy marketers find themselves quoting great open rates, which means…nothing! #CMWorld

@sarahsmall

@varunkr842 don’t necessarily agree. For both you essentially offer your visitors something #cmworld

@eCopyDesk

@seosmarty If your close, I’ll do it..!! #cmworld

@T4Leonard

@sarahsmall @CMIContent as you should. Just like a “Like” doesn’t mean anything if someone doesn’t do anything with it. :-)#CMWorld

@Mr_McFly

@atxcopywriter @CMIContent Well said, and those subscribers that aren’t leads can be converted! #CMWorld

@DreamItReel

Q3: Pop-ups. Many people hate them, but they also work. What’s your take? #CMWorld

@SueBrady Only by a broad def of leads though. Think of all times you give email to companies you’re not the target audience for #CMWorld

@atxcopywriter

@MoninaW You okay? Should I send someone? #CMWorld

@mikemyers614

A3 Pop-ups should be used … everywhere: entrance, time-on-page, scrolling, end-of-page, and exit. 😉 #CMWorld

@iconiContent

Now in action: interesting topics #CMWorld

@kati_sulin

Ain’t that the truth. WHAT DOES IT MEEEAAANN? #CMWorld https://twitter.com/sarahsmall/status/676813145093087232

@MaureenOnPoint

@sarahsmall @Mr_McFly @CMIContent I accidentally open emails all the time & delete instantly. I chuckle as it counting as a read. #CMWorld

@JS_insidepitch

@Mr_McFly @CMIContent At least a like is a positive response. An email open could have been an accident… 🙂 #CMWorld

@sarahsmall

A2: People sign up for your email. Leads might not. Email subscribers want your stuff. Leads may not #CMWorld

@billcush

A2) For me building an email list is a precursor for generating leads. #cmworld

@ideakid88

The trick is to turn passive subscribers into active participants – then you have traction #cmworld

@ardath421

True, true. @atxcopywriter #CMWorld

@SueBrady

Ok, but don’t require phone cause I HATE that #CMWorld https://twitter.com/iconiContent/status/676812068452892672

@atxcopywriter

+can convert interested into trial. Or, they could be influencer. #cmworld https://twitter.com/DreamItReel/status/676812887663489028

@JohnnyZ1959

A3 Okay, in truth my general rule on pop-ups: welcome mat and exit intent on high traffic pages. #CMWorld

@iconiContent

A3 Hate ’em. Totally obnoxious. I’ll ignore them just for the sake of ignoring them. Work harder to get my attention. #cmworld

@LUCYrk78

A2: Building an email list is the preliminary step in generating leads – through content and engagement. (1/2) @CMIContent #CMWorld

@marceldigital

@MaureenOnPoint Find ourselves nodding and saying “okay…and then?” haha #CMWorld

@sarahsmall

A3: Love Pop-Tarts. Hate popups whenever they are IMPOSSIBLE TO KILL. #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@MusicAdamT

A3:I find them annoying. Better strategies to engage. Native content easier on the eyes. @CMIContent #CMWorld

@JS_insidepitch

So simple, yet profound. Well said. #CMWorld https://twitter.com/ardath421/status/676813405370609666

@mikemyers614

@MusicAdamT long shelf life! lol #cmworld

@CMIContent

A3 I hate how well they work. Kinda like the NY Yankees. #cmworld https://twitter.com/CMIContent/status/676813222054199296

@JohnnyZ1959

A fantastic point. Make sure that your stuff is appealing to the RIGHT people. Otherwise #moneydownthedrain #CMWorld https://twitter.com/billcush/status/676813380880084993

@MaureenOnPoint

A3: Honestly, we’re looking into it because even if we hate them, we have all used them at least once… #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@jazzymktg

A2: Learn about what your email list by what they are interested in, and approach them accordingly. (2/2) @CMIContent #CMWorld

@marceldigital

@mikemyers614 wait, did someone do something to @MoninaW? Who did it. Who we gotta get?#CMWorld https://t.co/vTn82yZel8

@Mr_McFly

A3: Depends on the industry, call-to-action, and attractiveness of offer. I have a case-by-case love/hate. #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@BetsyDaitch

@marceldigital @CMIContent Uh YES! #cmworld

@ideakid88

A3 Pop up is annoying for most of us #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@varunkr842

@MaureenOnPoint @sarahsmall @iconiContent is it redundant to say that MaureenOnPoint is On Point? #CMWorld

@JS_insidepitch

A3: As a former AOLer, pop-ups def worked back in the day, tho people hated them. Today’s world, they need to be more thoughtful. #CMWorld

@SueBrady

A3: pop-ups work. There’s no point in denying this , you just need to optimize your pop-ups #cmworld

@eCopyDesk

A3 Personally, I find that a pop up 3/4 of the way through a blog post makes for the most engaged subscriber list. #CMWorld

@iconiContent

@sarahsmall @CMIContent realistically, so could a like. That is why it’s so important to see what happens next and after that. #CMWorld

@Mr_McFly

A3: Turn to analytics. If the numbers show the pop-ups are providing more value than harm, go for it! #CMWorld

@5FifthStory

@sarahsmall @Mr_McFly @CMIContent yep #cmworld

@JS_insidepitch

@CMIContent A3. Annoying, but they can work. Offer something in return for joining your list. Discount, eBook, something. #CMWorld

@DreamItReel

@CMIContent A3: Hatehatehate pop-up ads. Didn’t the person who invented them, Ethan Zuckerman, apologize for it? #CMWorld

@rakacreative

A3: It’s a balance of making them relevant to your audience and understanding your audience’s behavior. #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@JeremyBednarski

A3 I get a big bitter bout Pop-ups. I really resent video ads that run+can’t stop. Boycott! #cmworld

@JohnnyZ1959

A3: Pop-ups are like Pop Tarts, everyone has tried them but we all know they aren’t good for us. #CMWorld

@mikemyers614

A3: If there’s value, they work. If’ there’s none, they don’t. Same as anything else. TEST before you implement. @CMIContent #CMWorld

@marceldigital

A3) Pop ups work, but don’t go crazy with them. If you have too many it becomes overwhelming #CMWorld

@torriegundersen

@iconiContent @CMIContent wow! That’s going straight for the jugular ♥ #CMWorld

@deevaprenuer

A3: If used popups need to offer something relevant. Best case: customize them for each section/category of a site. #cmworld

@AndreaFryrear

@CMIContent A3: Depends. Design head says HATE. Users also hate them, despite using. Have to weigh value over potential damage. #CMWorld

@sarahsmall

@DreamItReel incentivizing is definitely one way for engagement! #cmworld

@CMIContent

@JS_insidepitch @sarahsmall @iconiContent Never stop saying it! *joy* #cmworld

@MaureenOnPoint

@MusicAdamT LOLOLOL #CMWorld

@torriegundersen

@sarahsmall @CMIContent There are pretty convincing stats on conversion too though, not just opens. #CMWorld

@atxcopywriter

A3: If the email signups are greater than the complaints from users, it seems like a no brainer to use popups, doesn’t it? #CMWorld

@BrandLoveLLC

Exactly!!!#CMworld https://twitter.com/eCopyDesk/status/676813737764982784

@ankit1989

I just feel like if I really am into getting more info more often, then I WILL go to the signup page. If there’s a popup, I’m out. #CMWorld

@LUCYrk78

@eCopyDesk Both do similar things, but for leads you have to push them far while for email list just an email id #CMWorld

@varunkr842

@CMIContent A3: On subject, design means a lot. Pop-ups can still work without being horribly obtrusive to UX #CMWorld

@sarahsmall

A3: Pop-ups are good as long as they are not the first thing that pops up just after I enter the home page. #cmworld

@ideakid88

A3: I say if it works, use popups. But give people change to hide or get rid of them. #CMWorld

@billcush

This! A3: If there’s value, they work. If none, they don’t. Same as anything else. TEST before you implement. #CMWorld @marceldigital

@SueBrady

A3) I feel the same way. I hate them as a consumer, but they do work! I prefer a longer delay though. #CMWorld https://t.co/8qt6OdSZUg

@js_mack

@iconiContent Day = done. (thanks) #CMWorld

@mikemyers614

A3: Popups may “work” but that’s b/c we’ve accepted low CTR & conversions as success instead of finding a better way. #CMWorld

@Mr_McFly

@LUCYrk78 tough girl. 😊 #CMWorld

@deevaprenuer

A3 cont.: If used strategically, they can be useful. If used like mass media, they’re generally annoying. #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@JeremyBednarski

MT @AndreaFryrear: A3 If used popups need to offer something relevant Best case: customize them for each section/category of site #cmworld

@ardath421

+info junkie=maven=influencer. Make it shareable so junkie shares with others, those in the trade #cmworld https://twitter.com/MaureenOnPoint/status/676813624464117760

@JohnnyZ1959

A3: Although I abhor them, I find them impossible to ignore. It’s interesting that they’ve made a comeback #cmworld https://twitter.com/CMIContent/status/676813222054199296

@MaureenOnPoint

@JeremyBednarski talking strategy again today! Next thing you’ll say is you should document it too 🙂 #cmworld

@CMIContent

@deevaprenuer haha! Ok, true. 👍🏻 #CMWorld

@LUCYrk78

A3: Love-Hate relationship, but they do work! #CMWorld

@village_print

@Mr_McFly @CMIContent Can’t say I’ve ever accidentally liked something 🙂 But agreed – after action still counts. #CMWorld

@sarahsmall

A3) Pop-ups are okay if they’re smart pop-ups. You know what I mean? Don’t pop up instantly or keep popping up after you said “no”. #CMWorld

@CrowdContent

@CMIContent A3: Often, we click on them by mistake, this is why numbers are good #CMWorld

@SoAmpli

A3: Really don’t care for the ‘wait, before you leave…’ popups. Sounds a little desperate. #CMWorld

@mikemyers614

Good point! Don’t be a bug a boo with several pop ups #CMWorld https://twitter.com/LUCYrk78/status/676814130469281792

@torriegundersen

Also relevant: ego-bait. Partner to increase sharing! #CMWorld https://twitter.com/JohnnyZ1959/status/676814256445235201

@MaureenOnPoint

A3: Don’t popups only work on people who want your stuff. And isn’t that the point? Use popups to screen our bad leads? #CMWorld

@billcush

Yes, what he said. #CMWorld https://twitter.com/billcush/status/676814455842410496

@SueBrady

@CMIContent A6 we’ve defined our voice and include it in our style guide, and edit with that in mind. #CMworld via #PORTALjiwa

@PORTALjiwa

A3: don’t want to create annoying pop-ups , use tools that work well like @optinmonster and @BounceExchange #cmworld

@eCopyDesk

@CMIContent A3: I mind them less if they show up at the end of what I’m reading. HATE when the block the content before I start #CMWorld

@atxcopywriter

Pop ups on mobile forces reader to abandon website, so a good no to them #CMWorld https://twitter.com/ideakid88/status/676814137184399361

@varunkr842

@atxcopywriter @CMIContent Absolutely. I guess it’s a fight against lazy marketers! 🙂 #CMWorld

@sarahsmall

Popups are the reason I stopped using the Sun-Times website. It’s like I was being attacked. #CMWorld https://t.co/RC12fKqRHw

@MusicAdamT

A3: Long as it’s targeted and have the right terminology and info they’re fine #cmworld

@complexkickz

A3b: do the ends justify the means? If they perform, do you do them even if you hate them? #conundrum #CMWorld

@MaureenOnPoint

Interesting point. #CMWorld https://twitter.com/billcush/status/676814455842410496

@mikemyers614

@mikemyers614 I agree! I love the snarky ones. #CMWorld

@BrandLoveLLC

Great responses so far on today’s chat! Moving quickly through each question! #cmworld

@CMIContent

@CMIContent A3 cont: Also HATE when they’re passive aggressive and/or put the “x” to make them go away in a weird spot #CMWorld #feelings

@atxcopywriter

Q4: What are some tips to make your landing pages more effective? #CMWorld

@MusicAdamT this GIF fully explains why you have Klout in McFly. #CMWorld

@Mr_McFly

@CMIContent Someone told me that documenting is effective #CMWorld

@JeremyBednarski

@CrowdContent Exactly. Keep it thoughtful and as unobtrusive as possible #CMWorld

@DreamItReel

@atxcopywriter @CMIContent Ya, that’s just sneaky. And sneaky = bad marketing. #cmworld

@MaureenOnPoint

@MusicAdamT Good thing SOMETHING got you to stop using their site 🙂 #cmworld #what’shappenedtoChicagopapers

@SueBrady

A4 Tips on #landingpages: 1. Only have ONE CTA. #CMWorld #goldenrule

@iconiContent

You share, I share. Makes the world go round. #cmworld @MaureenOnPoint https://twitter.com/MaureenOnPoint/status/676814447034306561

@JohnnyZ1959

A3 people hate them when they are not strategic or come with measly offers. The bait must be good enough #CMWorld https://twitter.com/CMIContent/status/676813222054199296

@deevaprenuer

@CrowdContent @CMIContent Hahaha. That would be the funniest & most annoying pop up. “Hi! I’m back! Sure you don’t wanna sign up?!” #CMWorld

@jazzymktg

A4: Make sure the content matches the hook that brought them to it – no bait and switch – clarity is key #cmworld

@ardath421

@JohnnyZ1959 It’s like magic. Only different. #CMWorld

@MaureenOnPoint

@atxcopywriter @CMIContent The x that is one micro-shade lighter or darker than the background colour!! Arghh 🙂 #CMWorld

@sarahsmall

@MaureenOnPoint @atxcopywriter @CMIContent those are the people I want to send to a landing page where the “x” keeps moving. 🙂 #CMWorld

@Mr_McFly

A4 Tips on #landingpages: 1a. Not ONE button … one consistent CTA offer. #CMWorld

@iconiContent

A4: Landing pages should include enough information to make it worth the click. Don’t make me click again just to count it. Thanks. #CMWorld

@mikemyers614

@CMIContent Q4: make it easy for people to find what they’re looking for. Understanding your audience is key #CMWorld

@SoAmpli

@deevaprenuer @CMIContent I dislike those that offer newsletter subscriptions before I have even looked at the site of the article. #CMWorld

@ideakid88

@CMIContent Guatemalan/Ethiopian cold brew @cafebrioso w/an appropriate #CMWorld side of @CraftBeerCbus glasses. https://t.co/qfN3hlnLes

@bendgibbons

@JeremyBednarski must have been a wise soul #CMWorld https://t.co/kXHYQGNjXL

@CMIContent

A4 Make it simple and limit your registration steps to 2 or 3 #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@varunkr842

A3) Try to offer some value if you have a pop-up – a cool opt-in or useful piece of knowledge, discount etc. #CMWorld

@js_mack

@CMIContent Something it’s good to look for the answers, not ask to answer #CMWorld

@village_print

@deevaprenuer Perfectly said! *high five* #CMWorld

@torriegundersen

A4: Value, benefits, testimonials, and video/images where necessary. Don’t bombard. Make it quick and to the point. #CMworld @CMIContent

@marceldigital

The goody behind the pop-up needs to be worthwhile for it to work #cmworld

@eCopyDesk

A4: Make them relevant-copy should match the ad, one CTA-tell me what you want me to do! #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@MaureenOnPoint

@BrandLoveLLC Snarky can be fun! #CMWorld

@mikemyers614

@iconiContent so key! #cmworld

@CMIContent

A4 Tips on #landingpages: 2. Only have ONE CTA that’s consistent: PPC ad, to headline, to image, to video, to subheads, to CTA. #CMWorld

@iconiContent

@Mr_McFly truth! I’m not much of a gif guy but for you, it’s a must! #CMWorld https://t.co/OMxrxgTK39

@JS_insidepitch

@mikemyers614 Agree – focus on the WIIFM and make my experience efficient 🙂 #cmworld

@ardath421

A4: Have a clean, organized mobile friendly design and keep forms short. Don’t forget AB testing to see what’s working #CMWorld

@5FifthStory

@Mr_McFly @atxcopywriter @CMIContent OOOH, I like where your head is at. #CMWorld

@MaureenOnPoint

A4: Make them relevant to the ad that brought you there, clear call to action, clear ‘what’s in it for me.’ Easy to read. #CMWorld

@SueBrady

A4: Keep the copy clear and light, lead capture form large and intuitive, and above the fold! #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@BetsyDaitch

A4 @CMIContent Every page should serve one purpose, everything leading to one CTA. All other links, info are a distraction. #cmworld

@EvanLePage

Well said @martinlieberman #CMWorld https://twitter.com/martinlieberman/status/676810521446907904

@bendgibbons

A4: Information, make sure it’s relevant and easy to understand. #CMWorld

@village_print

@bendgibbons @cafebrioso @CraftBeerCbus we can’t keep up with you! We might need a #CMWorld coffee meetup! #cmworld

@CMIContent

@CMIContent They should write a book about it or something #CMWorld

@JeremyBednarski

@JohnnyZ1959 Want to partner with me on some content? Bwahaha No, seriously. #CMWorld

@MaureenOnPoint

@jazzymktg @CMIContent hahah right? It happens quite a bit. At that point, you can call it advertising, not content marketing. #CMWorld

@CrowdContent

A4: Be very clear as to the purpose & subsequent action of the landing page. That also helps your SEO. #CMWorld https://t.co/laFiNxCUgc

@Mr_McFly

@CMIContent Bring on a future of easy A/B testing CTAs & lead-gen tailoring landing pages to different audiences… #CMWorld

@sarahsmall

Here’s where I’m better advised than advisor. #cmworld https://twitter.com/CMIContent/status/676814753184899073

@JohnnyZ1959

A4: Look and feel are also important…make it look like whatever drove me there so I know I’m in the right place. #CMWorld

@mikemyers614

A4:make it as easy as making toast. Simple sign up with something alluring. @CMIContent #CMWorld

@JS_insidepitch

@CMIContent A4. Keep it simple! Don’t make users scroll or search too much, have a clear call to action #CMWorld

@DreamItReel

A4) Branded landing page with similar copy to the ad that sent them there. Simple sign up and great images! #CMWorld

@torriegundersen

A4) Landing page personalization, while a mature strategy, is highly effective in delivering the right content to the right person #CMWorld

@joshanisfeld

#CMWorld The Hip Hop Guide to Landing Page Domination http://buff.ly/1Yi62Ye https://t.co/ALfmdx6Dcb

@iconiContent

MT @EvanLePage: A4 Every page should serve one purpose, everything leads to one CTA. Anything else is distraction. #cmworld

@ardath421

A4: Good landing pages have effective storytelling quality. Make sure all the info is there, also CTA #cmworld

@complexkickz

@JS_insidepitch @Mr_McFly is that a Jack Tripper mention on the #CMWorld chat? Amazing lol #cmworld

@CMIContent

A4) Make landing pages are consistent with the place and messaging they’ve come from. #CMWorld

@js_mack

A4: Make them clear, easy and focused on the payoff you promised. #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@JeremyBednarski

A4: Two great articles. http://www.socialmediaexaminer.com/how-to-optimize-landing-pages-to-boost-social-media-conversions/ | http://blog.hubspot.com/marketing/landing-page-examples-list

#landingpages #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@jazzymktg

A4: Quick and to the point. Clear and prominent CTA (not CTAs) – get them in and out while informing. #CMworld @CMIContent

@marceldigital

A4 Tips on #landingpages: 3. After CTA, test super micro copy against long copy (with the same CTA). #CMWorld

@iconiContent

A4 Don’t have too many carousel pages that move too fast. Or, make it easy to stop the carousel so I can look at cool stuff #cmworld

@LUCYrk78

A4) Less is more: don’t assault your website visitors with info, products, etc. Engage them to stay on & learn something useful. #cmworld

@ideakid88

@SueBrady I don’t know. I used to work on that site, and it’s really gotten unusable. #CMWorld

@MusicAdamT

YES! Every page on your website should serve one purpose. #cmworld #digitalstrategy https://twitter.com/EvanLePage/status/676815357420691456

@millennovator

@LUCYrk78 Such a pet hate! 🙂 #CMWorld

@sarahsmall

@Mr_McFly and yes, cookies help too #cmworld

@CMIContent

@CMIContent A4: Short web forms. #CMWorld

@Marketing4Tek

Did some fly-by retweets but now I have to skedaddle again – are we on a chat break for the holidays? If so, merry, merry to all! #cmworld

@lindadessau

@MusicAdamT Good to know! I’ll have to revisit! #CMWorld

@SueBrady

A4 its a landing page not a market square filled with products allow your prospects to breathe or “land” #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@deevaprenuer

Could not have said it better. #cmworld @mr_mfly https://twitter.com/Mr_McFly/status/676815432440029184

@JohnnyZ1959

A4: Make simple and mobile friendly. Nearly half of our audience views on mobile. Enough with the columns already 🙂 #CMWorld

@billcush

A4 : Landing has to be 1. Uncluttered 2. Minimal 3. In sync with promise 4. Enabler for conversion #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@profplays

A4: First, realize ANY page can be a landing page these days. Each needs to be a good entry point. #CMWorld https://twitter.com/CMIContent/status/676814753184899073

@MusicAdamT

A4) Using a landing page as a value content publisher and not just a self-serving information page about your company. #CMWorld

@joshanisfeld

@CMIContent @Mr_McFly love Jack Tripper. I’m tweeting live from the Regal Beagle. #cmworld

@JS_insidepitch

A4: In order to have effective landing pages you need to first determine what your goals are for the page. Then, go from there. #cmworld

@BrandLoveLLC

@MusicAdamT Yes! Web pages have GOT to stop being seen as linear! #CMWorld #DeathOfTheHomePage

@sarahsmall

@CMIContent @JS_insidepitch #CMWorld https://t.co/oITbsYwUFK

@Mr_McFly

A4: Optimize! Also make sure site content provides a relevant bridge from the point of entry to the page. #CMWorld

@bendgibbons

Q5: What tools would you suggest for building email lists? #CMWorld

@billcush Yes! So many companies forget about mobile #getwithit #CMWorld

@torriegundersen

God bless America, yes. Thank you. #CMWorld https://twitter.com/BrandLoveLLC/status/676816186735243265

@MaureenOnPoint

A5 Tools for building email lists: @getresponse (they have a #landingpages generator). #CMWorld

@iconiContent

A4: Information, Information, and Information #CMWorld

@village_print

@CMIContent A4: Keep them clean, uncluttered, relevant to what brought user there. Make your offer persuasive #CMWorld

@atxcopywriter

@BrandLoveLLC Very true….that is also part of the overall site strategy. #CMWorld

@joshanisfeld

A5 Tools for building email lists: @MailChimp (super simple for starting out). #CMWorld

@iconiContent

A5: @ConstantContact Excel, and other solutions #CMWorld

@village_print

@iconiContent @CMIContent exactly no market squares! Makes me feel like you’re shouting #CMWorld

@deevaprenuer

A4: A fluid design to your landing page works best. #cmworld

@BrandLoveLLC

A4: want leads from your pages? optimize your forms http://goo.gl/m9hsej tools like @hubspot and @Formstack are a godsend #cmworld

@eCopyDesk

@CMIContent We use Campaign Monitor. Detailed, flexible and we can add in our own custom designs v. easily #CMWorld

@sarahsmall

@sarahsmall @CMIContent Even when it’s just at the bottom rather than the top right. You KNOW that’s not the 1st place people look #CMWorld

@atxcopywriter

A5 Tools for building email lists: @LeadPages (they have two-step opt-in processes). #CMWorld

@iconiContent

Example? Your idea of persuasive offer? #cmworld https://twitter.com/atxcopywriter/status/676816379144605697

@JohnnyZ1959

@quirkyjuice Amen to that! #CMWorld

@BrandLoveLLC

@CMIContent Sounds like a plan! This week’s Christmas activity week w/school. Tonight: ice skating ( tough to tweet and skate!) #cmworld

@KDHungerford

A5: We use sponsorship, social media, networking events… I’m not sure about tools #learning #CMWorld

@MaureenOnPoint

A5) Campaign Monitor is a great tool. Also using retargeting strategies to drive a second hit and get people to sign up. #CMWorld

@joshanisfeld

@CMIContent @KDHungerford Whhhhaaaaat?! Jealous. Enjoy your well deserved break! #CMWorld

@CrowdContent

A5 Mail-chimp or any marketing automation software can be used #CMWorld https://twitter.com/CMIContent/status/676816248487870466

@varunkr842

A5: I don’t know if y’all ready for this, but a great one is…Pen & paper… #CMWorld https://t.co/EOb4ZIEjmv

@Mr_McFly

A4) @CMIContent Making it captivating with the necessary information that would added-value for them #CMWorld

@TMahmoud87

@MaureenOnPoint LOL #CMWorld

@BrandLoveLLC

A5 Tools for building email lists: @elegantthemes (for @wordpressdotcom ). #CMWorld

@iconiContent

@atxcopywriter @CMIContent Yup. My feeling is no point hiding it -if they’re looking for it, your text & image have already failed! #CMWorld

@sarahsmall

@CMIContent @cafebrioso @CraftBeerCbus Sounds eminently reasonable. Sure there’s a #cbuscoffee & #cbusaletrail nexus for a #CMWorld meetup.

@bendgibbons

@sarahsmall How does that drive the leads? #cmworld

@MaureenOnPoint

A5: A good landing page, a great organization system/platform, and incentives. People want stuff. #CMWorld https://twitter.com/CMIContent/status/676816248487870466

@jazzymktg

A5: A great marketing stack – website, analytics, CRM, marketing automation, and a willingness to engage and nurture. #CMworld @CMIContent

@marceldigital

A5) Depending on your budget, start with excel or MailChimp. #CMWorld

@torriegundersen

A5 Tools for building email lists: @AppSumo (for everything else). #CMWorld

@iconiContent

A5: I recently started using @SumoMe great tools for optimizing CTA’s and increasing conversions on your website #cmworld

@millennovator

A5 a variety of CMS tools. @CMIContent #cmworld

@JS_insidepitch

Missed this earlier. Awesome. #CMWorld https://twitter.com/martinlieberman/status/676810521446907904

@mikemyers614

@CMIContent Give option to visitors to opt in for your emails, newsletters, updates etc. Best way to build email lists #CMWorld

@vypul

A5: @mailchimp is great, so is @RabbutMail #cmworld

@eCopyDesk

@iconiContent Thanks for the recommendation, Aaron! We appreciate it and are glad you’re enjoying LP. #CMWorld

@LeadPages

A5) A good CRM. Pick one that suits your needs and you will have a cornucopia of email lists http://gph.is/Ku3Mi6?tc=1 via @giphy #cmworld

@ideakid88

A5: Building a strong list requires many stakeholders, tools, and partners (vendors, associations, etc.) #CMWorld https://twitter.com/CMIContent/status/676816248487870466

@BetsyDaitch

@MaureenOnPoint More list management & for sending campaigns – you can drive leads how you like. #CMWorld

@sarahsmall

Indeed! #CMWorld https://twitter.com/craftbeercbus/status/676816606723497984

@bendgibbons

@sarahsmall If you’re doing e-mail marketing, your inner pages are usually the focus – not the home page. Right? #CMWorld

@MusicAdamT

@sarahsmall Ok, I think I was getting confused btwn lead gen and list building. Both seem external. #CMWorld

@MaureenOnPoint

@LUCYrk78 Good one. Bad design when it moves to fast to read or I can’t skip around to find the thing that’s relevant to me #CMWorld

@atxcopywriter

@millennovator @iconiContent Why do so many tools that I like have “Sumo” in their names? #CMWorld

@cmcphillips

A5) Toolbox: @Infusionsoft for campaign building & CRM. @pixabay for amazing free images. @unbounce for easy landing pages. #CMWorld

@CrowdContent

@CMIContent Incentives, good design, the promise of high quality & relevant content #CMWorld

@DreamItReel

A5: Become an organization that’s member-driven? Like … the ABA is? 🙂 #CMWorld https://twitter.com/CMIContent/status/676816248487870466

@MusicAdamT

@CMIContent A5. Incentives, good design, the promise of high quality & relevant content #CMWorld

@DreamItReel

@millennovator @CMIContent @SumoMe get App for all things social #CMWorld

@deevaprenuer

@cmcphillips @millennovator @iconiContent Hmm, interesting. How does that make you feel? 🙂 #CMWorld

@mikemyers614

@cmcphillips @millennovator @iconiContent Wrestler in a past life? 🙂 #cmworld

@ardath421

Q6: What do you need to do differently to build your email list with those on mobile? #CMWorld

Now we’re talking. That is a great idea. I think that member-driven org idea is under utilized. #CMWorld https://twitter.com/MusicAdamT/status/676817622734929921

@MaureenOnPoint

A6: Short, compelling, relevant and to the point for mobile engagement #cmworld

@ardath421

@JohnnyZ1959 Those certainly make for REAL leads. #CMWorld

@MaureenOnPoint

A6: Everyone is on mobile so your email must be designed to adjust! #CMWorld

@SueBrady

A6 For mobile email list building … TEST your pop-ups: welcome mats work great! #CMWorld

@iconiContent

YES! #CMWorld https://twitter.com/ardath421/status/676817881770913792

@mikemyers614

@cmcphillips @millennovator @iconiContent Sumo a Japanese word represent heavyweight wrestling #CMWorld

@varunkr842

@CMIContent A6: Create landing pages that are mobile responsive with multiple opt-in opportunities! #CMWorld

@LeadPages

A6: Ensure opt-in forms are mobile friendly #CMWorld

@5FifthStory

A6: For all that is holy, make your site responsive. Forms should be short and sweet. #yesterdayspriority #CMWorld https://twitter.com/CMIContent/status/676817773461307392

@MaureenOnPoint

A6: Make sure the page is optimized. Explore new ways of structuring content for maximum engagement. #CMWorld https://twitter.com/CMIContent/status/676817773461307392

@BetsyDaitch

If you’re still not optimizing for mobile I don’t know what you’re doing #cmworld

@eCopyDesk

A6: Ensure landing pages and CTAs are responsive and easy to follow on mobile. Same concept, different device. #CMworld @CMIContent

@marceldigital

@MusicAdamT @CMIContent how about ABBA Adam? #CMWorld

@JS_insidepitch

A6 Agreed: also for mobile email list building … keep form fields as limited as possible. #CMWorld

@iconiContent

@eCopyDesk good point lol #cmworld

@CMIContent

@MaureenOnPoint Or even better than pure responsive is the adpative approach. #CMWorld

@SueBrady

A6: Cut down on the verbiage for mobile version. They’re already on the go, ain’t nobody got time. #CMWorld https://twitter.com/CMIContent/status/676817773461307392

@jazzymktg

…because I can’t see your email on my phone. (exactly right!) #CMWorld https://twitter.com/eCopyDesk/status/676818133404024833

@mikemyers614

A6 Be Mobile friendly in design and content #CMWorld https://twitter.com/CMIContent/status/676817773461307392

@varunkr842

@MaureenOnPoint I mean, it wasn’t my idea – we’ve been around since 1878. Unless I turn into Doc Brown, that is. #CMWorld

@MusicAdamT

A6: Not only do you need to optimize email design for mobile, you also have to recognize mobile’s prevalence. #CMWorld

@Mr_McFly

A6: seems silly to say but all messaging needs to be mobile responsive. @CMIContent #CMWorld

@JS_insidepitch

A6: Aside from responsive design, don’t ask for a lot of information on mobile. Make it short and sweet. #CMWorld

@cmcphillips

A6 @getresponse and @LeadPages are both great landing page builders for mobile specifically. #CMWorld

@iconiContent

Nice! #cmworld @cmcphillips @CMIContent @BrandLoveLLC

@SueBrady

A6) Like everything else in mobile, make sure it loads fast! http://gph.is/1h3HDRJ?tc=1 via @giphy #cmworld

@ideakid88

@MusicAdamT IS DOC BROWN. You heard it here first. #cmworld #BackToTheFuture

@MaureenOnPoint

A6 Optimize and Test your CTA links for Mobile Users. #CMWorld https://twitter.com/CMIContent/status/676817773461307392

@deevaprenuer

@billcush @cmcphillips @millennovator @iconiContent because they are hefty? #CMWorld

@JS_insidepitch

@CMIContent A6: The majority of emails are now opened on a mobile, so email should ALWAYS be written having a mobile user in mind #CMWorld

@SoAmpli

I’m the queen of #offtopic #cmworld convos today.

@MaureenOnPoint

@cmcphillips Amen! #CMWorld

@LeadPages

@CMIContent A6: The majority of emails are now opened on a mobile, so emails should ALWAYS be written having a mobile user in mind #CMWorld

@SoAmpli

@MaureenOnPoint Way to keep it fun and interesting! #CMWorld

@cmcphillips

A6: Addendum: optimized email design includes, width, large type, big buttons, clear color scheme, simple copy/requests, etc. #CMWorld

@Mr_McFly

@SueBrady You’re right, I’m sure. Now I need to look up adaptive. #CMWorld

@MaureenOnPoint

A6) @CMIContent Make sure your website is OPTIMIZED for mobile! That is key! #CMWorld

@TMahmoud87

@MaureenOnPoint @MusicAdamT whaaaaat? #CMWorld https://t.co/zVmN4pO2D7

@CMIContent

@JS_insidepitch @CMIContent Mobile First after all it’s smartphones, tabs and smart watch era #CMWorld

@varunkr842

@cmcphillips @millennovator @iconiContent You can randomly combine Sumo, Brand, Snap, Buzz and Chat and name most of the tools. #CMWorld

@JeremyBednarski

@cmcphillips Thanks Cathy, I’m glad it’s fun and interesting and no disruptive and obnoxious. #winning #CMWorld

@MaureenOnPoint

@JS_insidepitch @CMIContent @MaureenOnPoint Hmm. Knowing me, knowing you is the name of the game. Of money, money, money. #CMWorld

@MusicAdamT

Exactly. #cmworld https://twitter.com/CMIContent/status/676818775128215552

@MaureenOnPoint

@jazzymktg @CMIContent A5… Subscribe, Sign up best option for collecting email I’d #CMWorld

@harendrasingh

@MaureenOnPoint Adaptive allows you to show your content in whatever order you want…not just stacking the desktop site. #CMWorld

@SueBrady

@JeremyBednarski @cmcphillips @millennovator Love it. #CMWorld

@iconiContent

A6) Remember typing isn’t as easy on mobile so shorter opt-in form. Concise message, and of course, optimized for mobile. #CMWorld

@CrowdContent

@MaureenOnPoint welcome to my world ;-)#CMWorld https://t.co/E4T6aNyomI

@Mr_McFly

@MaureenOnPoint @cmcphillips Hey, disruptive and obnoxious are my gig. #CMWorld

@mikemyers614

@MaureenOnPoint Like this? http://gph.is/1aazZAv?tc=1 via @giphy #cmworld

@ideakid88

@SueBrady OOOH, fancy! I’ll have to look into that. We’re in the process of redesigning our site. #CMWorld

@MaureenOnPoint

@CMIContent @MaureenOnPoint GREAT SCOTT!! #CMWorld

@MusicAdamT

@JS_insidepitch Yup, I think we’re all getting a little punchy. #holidaysarehere #CMWorld

@MaureenOnPoint

@varunkr842 @CMIContent it is Varun but still a lot of resistance out of fear of alienating a sector of audience. I say mobile 24/7. #cmworld

@JS_insidepitch

@MaureenOnPoint @MarciaRJohnston can point you in a good direction on adaptive content. She’s smart, that one. #CMWorld

@cmcphillips

Q7: What should you avoid doing when building your email list? #CMWorld

THAT. IS. AMAZING. #CMWorld https://twitter.com/Mr_McFly/status/676818943613472768

@MaureenOnPoint

A7 Avoid “one big list” syndrome. Segment early by sending subscribers to lists specific to CTAs. #CMWorld

@iconiContent

A7: Fatiguing them with too many sends – Keep the value high #cmworld

@ardath421

Very wise. One to one marketing. #CMWorld https://twitter.com/iconiContent/status/676819351324852224

@SueBrady

@MaureenOnPoint Ha – my tweet said essentially the same thing. But yours sounds better. #CMWorld

@cmcphillips

a7: buy lists without relevance, stay out of touch with current list, #CMWorld

@mordecaiholtz

@mikemyers614 @cmcphillips Whoops! Sorry about that. I hate when I step on obnoxious toes! #CMWorld

@MaureenOnPoint

A7: Better yet what you should do: assure them that you’re not going to send a bunch of emails. Then don’t. #CMWorld https://twitter.com/CMIContent/status/676819268005064704

@jazzymktg

@SueBrady @iconiContent agreed! #cmworld

@CMIContent

Oh, never mind. This! #CMWorld https://twitter.com/iconiContent/status/676819351324852224

@mikemyers614

A7: Giving your list mail fatigue. #CMWorld https://twitter.com/CMIContent/status/676819268005064704

@MusicAdamT

@noahkagan @cmcphillips @millennovator Deep … very deep. 😉 #CMWorld

@iconiContent

A7: Not segmenting your targets and sending mass email blasts. This isn’t the 1950s or 60s. #CMworld @CMIContent

@marceldigital

@CMIContent A7: Trying to attract everybody. Goal should be people interested in at least your emails, hopefully your products #CMworld

@atxcopywriter

@CMIContent A7: Treating everyone the same. Divide by engagement history: who loves you? Who needs love? #CMWorld

@sarahsmall

@JohnnyZ1959 Oh I was excited when I saw IPA. I thought we were going to diverge into the realm of craft beer. #CMWorld

@MaureenOnPoint

@MaureenOnPoint @cmcphillips I mean, really. 🙂 #CMWorld

@mikemyers614

@JS_insidepitch @CMIContent Yes agree, but it’s different in APAC region where mobile surpass everything else #CMWorld

@varunkr842

A7) Avoid the numbers game and try to build a relationship rather than just a sale point. #cmworld

@ideakid88

A6: Optimize mobile #UX for different devices. Mobile visitors will remember a wonky experience #cmworld http://twitter.com/CMIContent/status/676817773461307392

@millennovator

@CMIContent A7: Always make sure you put permission marketing in practice. Build a list of people that really want to hear from you #CMWorld

@SoAmpli

A7 Do NOT add people just because you’ve gotten their email addy and want to fluff your list numbers! #cmworld #ItHappens

@LUCYrk78

@ideakid88 @giphy That’s magic. #CMWorld

@MaureenOnPoint

A7:Repetitive messaging. @CMIContent #CMWorld

@JS_insidepitch

Not prioritizing your emails and randomly spamming everybody on it. #cmworld

@eCopyDesk

To wit, for A6 – look at how many sites are designed for mobile-first optimization and flexibility. #CMWorld https://twitter.com/Mr_McFly/status/676818392356167680

@MusicAdamT

@ardath421 Ooh, this! Most people are already getting too many emails, don’t overdo it #CMWorld https://twitter.com/ardath421/status/676819443687780353

@atxcopywriter

A7 Avoid generic offers like, “Sign up for the newsletter.” #CMWorld

@iconiContent

@cmcphillips @MarciaRJohnston OOH, Cool! Please, anything you have would be helpful! #CMWorld

@MaureenOnPoint

A7: Also, avoid sending every email to everyone…don’t burn that bridge. #CMWorld

@mikemyers614

A7: Buying lists from others. #CMWorld https://t.co/u5wLCHSWj1

@Mr_McFly

@JohnnyZ1959 OOOH, why thank you! I love a good TIARA! #CMWorld #offtopic

@MaureenOnPoint

A7 Build your own list, don’t buy email ids to land in spam folder #CMWorld https://twitter.com/CMIContent/status/676819268005064704

@varunkr842

@CMIContent A7: Complicating the process. Make it incredibly easy for people to subscribe and unsubscribe. #CMWorld

@LeadPages

@MaureenOnPoint @giphy 🙂 #CMWorld

@ideakid88

@harendrasingh so true! PS be sure to include the #CMWorld hashtag so everyone on the chat sees your response!

@CMIContent

A7: We should avoid making one big email list. We should have multiple segmented lists…the most specific the better. #CMWorld

@billcush

Here’s a golden rule: zero fluff equals countless conversion opportunities #cmworld

@eCopyDesk

Wow – talk about a content marketing image failure. http://deadspin.com/how-stupid-do-the-skins-think-we-are-1748110470 #CMWorld

@MusicAdamT

@CMIContent A7: Also, repetitive emails and inundating your list with content that doesn’t matter to them. #CMWorld

@LeadPages

A7 Offer value in exchange for emails—bride to subscribe. http://buff.ly/1P35wfV #CMWorld @DaltonJenna

@iconiContent

How’s this, @MaureenOnPoint? http://contentmarketinginstitute.com/2015/07/personalized-adaptive-content/ @cmcphillips #CMWorld

@MarciaRJohnston

@marceldigital Yeah, but you might as well just walk them to the door. #CMWorld

@mikemyers614

A7: You said it @iconiContent. Always be segmenting (and re-segmenting) your lists! #CMWorld #emailmarketing https://twitter.com/iconiContent/status/676819351324852224

@millennovator

@MusicAdamT @CMIContent @MaureenOnPoint take a chance on me! #Cmworld

@JS_insidepitch

@JohnnyZ1959 #morebeerplease #cmworld #offtopic

@MaureenOnPoint

@CMIContent Remember how you got the name. Don’t change content out of recognition – there’ll be unsubscribing all over the place! #CMWorld

@sarahsmall

@marceldigital Yep, me too! #CMWorld

@mikemyers614

No one told me marriage would be involved… #CMWorld https://twitter.com/iconicontent/status/676820267306344448

@LUCYrk78

@MarciaRJohnston @cmcphillips Fantastic! Thank you! #CMWorld

@MaureenOnPoint

@mikemyers614 Yes as then you are, dare I say it, a SPAMMER! #cmworld

@ideakid88

@iconiContent @CMIContent Agreed! It’s much easier to start segmenting from opt-in rather than going back later to segment #CMWorld

@5FifthStory

@MaureenOnPoint See? @MarciaRJohnston to the rescue! #CMWorld

@cmcphillips

A6: Optimize design, relevant content & a subject line/subhead combo that intrigues. #CMWorld

@bendgibbons

Too many people do this after networking events. It’s awkward and bad form #CMWorld https://twitter.com/LUCYrk78/status/676819801227046912

@atxcopywriter

@JohnnyZ1959 Well, that really is the fanciest queen jewelry, isn’t it? #CMWorld

@MaureenOnPoint

@LUCYrk78 Ha … #CMWorld

@iconiContent

A7: Yes – pay attention to context and stay the course – it’s about delivering on expectations you set #cmworld

@ardath421

Your should always have a very noticeable unsubscribe button. Don’t create digital prisoners #cmworld

@eCopyDesk

@ardath421 @CMIContent Quality > Quantity for sure #CMWorld

@5FifthStory

@atxcopywriter @LUCYrk78 not just awkward but annoying! #CMWorld

@CMIContent

@MaureenOnPoint @JohnnyZ1959 #CMWorld https://t.co/kx53Z8CEy6

@MusicAdamT

@ideakid88 Cue the side conversation about pork shoulder and ham… #CMWorld

@mikemyers614

@MusicAdamT or they were saying none of the current players tweeted anything. LMAO! Wow, they’re terrible. #CMWorld

@Mr_McFly

@ardath421 @CMIContent makes me hit the unsubscribe button 😕 #CMWorld

@deevaprenuer

@mikemyers614 @ideakid88 well that took a weird turn lol #CMWorld

@CMIContent

Q8: Should you do a single- or double-opt in? Why? #CMWorld

@eCopyDesk Jumping through unsubscribe hoops is an easy way to ensure I never return! 🙂 #CMWorld

@sarahsmall

A8 For subscribers, use double opt-ins to confirm to keep your list accurate, engaged and lean. #CMWorld

@iconiContent

@CMIContent @ideakid88 #thankyouverymuch #CMWorld

@mikemyers614

A7: If you do add personal contacts, make sure you segment and tailor messaging to them specifically. #cmworld https://twitter.com/LUCYrk78/status/676819801227046912

@millennovator

I have completely lost track of the questions thanks to all of you smart, funny people. #cmworld https://twitter.com/CMIContent/status/676819268005064704

@MaureenOnPoint

@CMIContent Uh oh, I don’t know what that means! #CMWorld

@SueBrady

A7: Avoid buying a list. Grow your own, using your available channels. #CMWorld

@bendgibbons

@atxcopywriter It’s seriously annoying! #CMWorld

@torriegundersen

@Mr_McFly This has been the <Washington Team name>’s basic reaction to the whole naming backlash. #CMWorld https://t.co/vKdcthYTl7

@MusicAdamT

A8: Double opt in. Subscribing works best if it’s a conscious decision #cmworld

@ardath421

q8: double always- ensures people’s interest, security #CMWorld

@mordecaiholtz

A7 Ask peopl to add them you in their mail white-list and give them a quick unsubscribe option #CMWorld

@varunkr842

Double = more qualified list, though you do lose a ton of folks who may or may not open your emails anyway. #CMWorld https://twitter.com/CMIContent/status/676820777744789505

@amaaanda

A8: We do a double opt in, it feels more legit. #CMWorld https://twitter.com/CMIContent/status/676820777744789505

@MaureenOnPoint

A8: While double opt-ins keep you “safe” sometimes that’s annoying to a user. Just make sure you NEVER do opt-out only. #CMWorld

@Mr_McFly

@MaureenOnPoint ha ha ha simply proves we have an amazing community! #cmworld

@CMIContent

@JS_insidepitch @CMIContent @MaureenOnPoint Keep it up, Chiquitita #CMWorld

@MusicAdamT

@CMIContent A8: We’re a fan of the double opt-in to ensure your list is more accurate and also interested in your content. #CMWorld

@LeadPages

A8) @CMIContent I strongly advocate double-opt in in order to confirm the email is legitimate and not clog up your list #CMWorld

@TMahmoud87

Or they’ll mark you spam #CMWorld https://twitter.com/eCopyDesk/status/676820614867480576

@atxcopywriter

A8 For forms, test multi-step opt-ins (sign ups). Once again, @leadpages is stellar, but you’ve gotta see if it works for you. #CMWorld

@iconiContent

@CMIContent Right? I’m just replying to all the fun today. Maybe that’s ok. #CMWorld

@MaureenOnPoint

.@CMIContent @ideakid88 You know…#CMWorld https://t.co/VrEOx6M39F

@mikemyers614

Don’t go for the pret a Porter option with your lists…create your own tailored list- trust me it will last way longer #cmworld

@eCopyDesk

@SueBrady double opt-in is when you get an email that says “please click on this link to confirm your subscription.” #cmworld

@CMIContent

A8 Double to be more genuine #CMWorld https://twitter.com/CMIContent/status/676820777744789505

@varunkr842

@mikemyers614 Yes indeed: http://gph.is/115dUhq?tc=1 via @giphy #cmworld

@ideakid88

A8: Start with double. See how people respond then keep or drop to one. It’s important to experiment #CMWorld https://twitter.com/CMIContent/status/676820777744789505

@jazzymktg

@MaureenOnPoint good way to think of it #cmworld

@CMIContent

Do you agree? #CMWorld https://twitter.com/iconiContent/status/676820873563602944

@cmcphillips

A8 But for the love of GOSH … customize your opt-in email! #CMWorld

@iconiContent

A7 pt2: And in the name of all that is Justin Timberlake, acknowledge new signups, preferably with a personalized, useful message. #CMWorld

@bendgibbons

A8: Really double opt-in? Aren’t people declaring they want your stuff on the first step? Isn’t the second step a barrier #CMWorld

@billcush

A8: Depends on the content or value, but you can usually tell pretty quickly with single if it’s a legit opt in. @CMIContent #CMWorld

@marceldigital

@iconiContent Ooh, tell me more. On the double opt-in part? #CMWorld

@cmcphillips

A8) Double opt-ins are a good way to test your subscribers and your content #CMWorld

@torriegundersen

@MusicAdamT well, this didn’t help either…#CMWorld https://t.co/zNHvj5yn68

@Mr_McFly

A8) Single followed by refresher opt-ins on a basis that suits you and your cutomers. #cmworld

@ideakid88

A8 Go with double opt-ins, with opportunity to NOT confirm if the form was accidentally submitted or done by someone else #cmworld

@LUCYrk78

A8: Plus, double opt-in’s are an opportunity to 1-gather more detailed info & 2-redirect users to your site #cmworld https://twitter.com/iconiContent/status/676820873563602944

@millennovator

I see. Data integrity MT @iconiContent: A8 use double opt-ins to confirm to keep your list accurate, engaged and lean. #CMWorld

@billcush

A8 @ramit kills it with the opt-in countdown clock right in the first email! #CMWorld

@iconiContent

@cmcphillips Hmm, that feels a bit like extra effort…will that chase some away? #CMWorld

@mikemyers614

Double opt-in works well when you don’t want your visitors to feel intimidated because of your form #cmworld

@eCopyDesk

@billcush I understand for marketer it ensures legitimacy, but for user it’s just annoying. User shouldn’t be doing marketers job #CMWorld

@sarahsmall

A8: Single opt-in can lead to dirty data (no validation) with idle subscribers who don’t really care. You don’t need that. #cmworld

@ardath421

@MoninaW @ideakid88 I. Just. Can’t. #CMWorld

@mikemyers614

A8: ALWAYS test your forms and opt in process. Single is easy for user, but double is quality control. TEST TEST TEST. #CMworld @CMIContent

@marceldigital

A8 A double opt in creates a more reliable, valuable list. One that’s worth working. #cmworld https://twitter.com/CMIContent/status/676820777744789505

@JohnnyZ1959

@MoninaW @mikemyers614 Brave of you to admit loving the SPAM lol. #CMWorld

@ideakid88

Perfectly said, while getting confirmation, get some traffic in return #CMWorld https://twitter.com/millennovator/status/676821770431762432

@varunkr842

@MaureenOnPoint This is the stress-free zone in December! Bring on the fun and rare form. 🙂 #CMWorld (And I’m right there with you!)

@cmcphillips

@Mr_McFly I think everybody looked at that and just went … #CMWorld https://t.co/17ysu4Uq3X

@MusicAdamT

@mikemyers614 @MoninaW Me neither! #CMWorld

@ideakid88

@CMIContent Single every time. You’ll soon see who was genuine in their interest & double opt-in is just plain annoying for user #CMWorld

@sarahsmall

Ciao #CMWorld Awesome, as always, learning new stuff from you all.

@billcush

@cmcphillips It’s nice to know I’m not alone. #CMWorld

@MaureenOnPoint

We’ll spend the last few minutes asking @iconiContent questions. Ask now! #CMWorld

@CMIContent

@ardath421 Great point, Ardath. One big initiative for us in 2016 is a healthier, stronger list growing at a slower pace. #CMWorld

@cmcphillips

CMIContent: MaureenOnPoint good way to think of it #cmworld

@haydenaj

@billcush we’re always learning something new from all of you too! #cmworld

@CMIContent

@mikemyers614 Maybe it will chase away the people that aren’t right for your list anyways? #CMWorld

@cmcphillips

@MusicAdamT or similarly…#CMWorld https://t.co/t7KSNXXLYE

@Mr_McFly

The Gary is on fire! @mr_mcfly #cmworld https://twitter.com/Mr_McFly/status/676821693969625088

@JohnnyZ1959

Double opt-in can become tedious for the consumer. Single opt-in is fine in most cases. Filling out a form = interested. #CMWorld

@CrowdContent

@cmcphillips I could see that…seems like a bit of a risk nonetheless. #CMWorld

@mikemyers614

@mikemyers614 Wondering if at some point, to be CAN-SPAM compliant, double opt-in will be required. Do you think, @iconiContent ? #CMWorld

@cmcphillips

@MoninaW @mikemyers614 Well may your Christmas be spammingly good then Monina! #CMWorld http://gph.is/1L409Zh?tc=1 via @giphy

@ideakid88

Why We Unsubscribed 250K From @HubSpot Marketing Blog & Started Sending Less Email http://buff.ly/1m4t74f #cmworld https://t.co/iC7KSpgFNd

@iconiContent

With you on that. I think. #CMWorld https://twitter.com/CrowdContent/status/676822623100133376

@mikemyers614

@cmcphillips Did you see the post about why @Hubspot cleansed 250k folks off its list? http://www.10forward.ae/why-we-unsubscribed-250k-people-from-hubspots-marketing-blog-started-sending-less-email/ #cmworld

@ardath421

@CMIContent A8: Single. Allow them to receive emails. Those who don’t open/act – follow up with ‘want to stay subscribed?’ email. #CMWorld

@sarahsmall

@ardath421 @cmcphillips @Hubspot HA! I just shared that one. #CMWorld

@iconiContent

.@iconiContent what’s your top trend prediction for marketing in 2016? @CMIContent #cmworld

@millennovator

@MoninaW ooooooooohhhhhhhhhh… @mikemyers614 #CMWorld #iDidntDoIt https://t.co/Lr7oLSpKWA

@Mr_McFly

@JohnnyZ1959 @mr_mcfly he is always on point! #cmworld

@CMIContent

@Mr_McFly @MoninaW GIF game = strong (still) #CMWorld

@mikemyers614

@JohnnyZ1959 Could be a giveaway (eBook), could make a case for the emails “here’s what you’ll be getting (but not too often)” #CMWorld

@atxcopywriter

@Mr_McFly What do you mean, Gary? On the opt out part? #CMWorld

@cmcphillips

@Mr_McFly @MoninaW @mikemyers614 wait! Did we see pie? #cmworld

@CMIContent

@atxcopywriter Terrific answer. #cmworld

@JohnnyZ1959

We’re taking a break for the holidays! No chat 12/22 and 12/29. But we’ll be back and ready to go in 2016! http://cmi.media/twitterchats #CMWorld

@CMIContent

To paraphrase Harlan Ellison, I have no battery & I must #CMWorld! https://t.co/1r9nGTGYIT

@bendgibbons

Gotcha. Nice job #cmworld https://twitter.com/CMIContent/status/676823566021562369

@JohnnyZ1959

For more info on @iconiContent, visit his website: http://iconicontent.com #CMWorld

@CMIContent

Amen to that. Big shoes, but well done. #CMWorld https://twitter.com/cmcphillips/status/676823913977012224

@mikemyers614

Registration for #CMWorld 2016 is open! Sign up today to secure a spot with 2015 pricing! http://cmi.media/cmw16reg https://t.co/fPKfZjYtKu

@CMIContent

@iconiContent double opt-ins?…. #CMWorld

@MelissaSaysHi

@cmcphillips you know those sites that automatically opt you in so you have to uncheck that box? That’s what I meant. #CMWorld

@Mr_McFly

@LUCYrk78 what would you suggest as the alternative? #CMWorld

@MelissaSaysHi

@millennovator we’ll miss all of you too! But it’s only two weeks – we’ll be back stronger than ever in 2016! #cmworld

@CMIContent

@Mr_McFly Oh, I see. Again, with compliance rules changing, I foresee that being a problem down the road. #CMWorld

@cmcphillips

@CMIContent we’re just now asking people if we can even text them….. #slowsteps #CMWorld

@MelissaSaysHi

@bendgibbons you got it! Tweet with you then! #cmworld

@CMIContent

A8: double, too many bots. #cmworld

@village_print

@cmcphillips even without compliance changes, that’s just rude. It’s something people don’t forget. #CMWorld

@Mr_McFly

Tuesday mornings won’t be the same w/o the #CMWorld community! Have a fantastic holiday! From The Crowd Content Fam https://twitter.com/CMIContent/status/676823566021562369

@CrowdContent

Amen! #CMWorld https://twitter.com/cmcphillips/status/676823913977012224

@bendgibbons

A7: SPAMMING, FAULTY EMAILS #CMWORLD

@village_print

A6: MAKE IT MORE MOBILE RESPONSIVE #CMWORLD

@village_print

Quality over quantity! #cmworld #contentmarketing #SocialMediaMarketing #marketingtips https://twitter.com/lucyrk78/status/676819801227046912

@ThinkContentTip

@bendgibbons we’ll try! But not having a #CMWorld chat always makes us sad. https://t.co/cLHNSkwAB7

@CMIContent

@billcush Thanks, Bill! Glad you find HubSpot helpful for building good lists 🙂 CC @CMIContent #CMWorld

@HubSpot

@CMIContent @iconiContent I learned SO much today, that I needed to learn- thank you guys! #CMWorld

@LUCYrk78



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